Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for Santa Barbara Vintners’ Association and Finger Lakes Tourism and Jeff Knapp, Executive Director of Visit McMinnville will inform a panel discussion on how to build and attract repeat wine tourism. Travel Oregon culinary and agricultural tourism developers Scott Bricker and Michelle Woodard will present their findings and case studies on the benefits of coordinating tourism efforts and will advise on strategies to secure Travel Oregon grant funding.

1. LEVERAGING TOURISM
THROUGH
PARTNERSHIPS

2. Oregon Wine Oregon Tourism

3. Oregon Regional
Cooperative
Tourism Partners

4. FromVisit McMinnville’s
Perspective

6. visitmcminnville.com

9. Top Things To Do:
• Identify your local and regional partners
• DMO? AVA? City? County? State?
Familiarize yourself with their mission, budgets and plans
• Communicate your unique brand position
• Connect to your local DMO and engage with Travel Oregon’s
O.T.I.S. database
• When contacted by media partners respond quickly and over
deliver