Gaba presentation 11/12


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Gaba presentation 11/12

  1. 1. The Calaveras Visitors Bureau Mission Statement: To serve our members and community by supporting sustainable economic growth through the promotion of tourism in Calaveras County.
  2. 2. Today’s Presentation Quick overview of the CVB • Organization •Funding Areas of focus • Marketing • Local Tourism Business • Ways YOU can help locally Current Projects • 2013 Activities Guide • Online Presence for CVB • New Winter strategy for Hwy 4
  3. 3. CVB OVERVIEW Organization The Calaveras Visitors Bureau is a 501c6 Non-Profit Association governed by a 9 member Board of Directors which meets monthly. Besides marketing Calaveras County to travel trade, media and tourists, we operate a Visitor Center in downtown Angels Camp which is open 7 days a week, year round. Our current staff comprises: • 1 full time Executive Director • 1 part time Office Manager covering 3 days • 2 part time Visitor Services Staff covering 4 days • 1 Volunteer working Sundays
  4. 4. CVB OVERVIEW Funding Transient Occupancy Tax • 33% of the 6% tax from the County • 13% of the 10% tax from the City of Angels Camp • Membership investment Membership / Partnership Investment • New first-year introductory level $150 • Bronze level (regular) $250 Retail • Visitor Center Merchandise
  5. 5. AREAS OF FOCUS Local Tourism Business Think of us as YOUR marketing firm. We need you to send us your latest and greatest information so we can keep travel trade, media and tourists up to date with the best of Calaveras County. Even if you’re not a member, keep us informed of • Event information • Photos and videos • Concerns about what we’re doing • Your ideas for marketing • Ways we can better support your business • New contact information We try to keep up with local trends and assist local tourism business by • Attending business association
  6. 6. AREAS OF FOCUS Marketing Target markets (greater distance = more overnight stays) • Bay Area, Central Valley, Los Angeles Strategies • Create multi-day travel itineraries • Blog and FB about events and attractions • Deliver message to targeted travel trade & media • Leverage our marketing $$ with regional partnerships • Create content rich website • Invest in Search Engine Optimization – currently obtaining average of 6150 unique visits per month • Invest in online pay per click advertising – Google Adwords currently delivering 9,733 impressions a month with a .75% click through rate
  7. 7. AREAS OF FOCUS Ways YOU can help How can YOU help the Visitors Bureau be more successful at promoting Calaveras County? • Taking and submitting photos of events • Sharing our blogs • Becoming a member • Joining our VIP program • Linking to our website • Liking our Facebook page • Submitting a guest blog • Liking other local business Facebook pages • Reviewing local businesses on Yelp • Volunteering at the Visitor Center • Submitting comments on our website • Sharing our web and facebook content
  8. 8. CURRENT PROJECTS Calaveras Activities Guide • 75,000 printed annually • 5,000+ viewed online annually • Most requested media at travel shows • Available FREE to members • VIA and Sunset fulfillment piece • Full color, magazine quality • Distributed at travel & trade shows, Visitor Centers throughout Gold Country and San Francisco • Improvements planned for 2013      New Kids Section Expanded pullout map VIP callout at bottom of each page New photography Kid friendly icons added
  9. 9. CURRENT PROJECTS Online Presence for CVB Website Improvements • Member & Non-member listings • Featured member callouts • VIP Program • Related links • Blogs • Videos • SEO investment • Mobile website Social Media • Facebook • Email campaigns • Pinterest • Twitter
  10. 10. CURRENT PROJECTS Winter Strategy for Hwy 4 Corridor A robust and sustainable winter tourism base that is not entirely dependent on downhill skiing and snowboarding is needed in Calaveras County. What can we do? Identify additional winter recreation opportunities within the county: • Cross country skiing • Snow shoeing • Snowmobiling • Caving expeditions • Zip lining • Sea kayaking on lakes Create a partnership providing discounts and ease of use between businesses within the following tourism assets while cross-promoting to create a buzz with savvy, deal seeking vacationers: • Lodging establishments along the Hwy 4 corridor • Sports equipment rental and sales outlets • Winter sports providers (including non-
  11. 11. The CVB is Your Resource • We are here for you • Let us know how we can help • Read our emails • Keep us updated • Come to our Open House         December 1st All day Get to know CVB directors and staff Network with other CVB members Share your ideas Drink wine and hot drinks Eat yummy snacks Celebrate the season