An analysis of Founders Brewing Co.

1. Andre Sofian (asofian)

2. Problem
Traditional American macro breweries produce
generic beers and lack creativity

3. Product
Craft Beers
“Brewed For Us.”

4. Financial Info

5. Financial Info

6. Financial Info
✘ $52 million in canned beer sales (2017)
✘ Profitable since 2009
✘ 2017 sales growth rates:
○ 241% in the West region
○ 70% in California
○ 75% in “Mid-south”
○ 50% in Northeast

7. Partner with Retailers &
Expand into New Markets
Business Model
Brew Unique
Craft Beers
Create a Hip
Hangout Spot

8. History

9. ✘ “Brewed For Us” Mentality
✘ Timing
Secret Sauce

10. What’s Hot?

11. Competition

12. Competition
Founders
Other
Microbreweries
Macrobreweries
Constant Brewing
Experimentation
Large Variety of
Craft Beers Sold
International Reach

13. My Prediction
SUCCESS!
✘ Amazing dedication to their craft
✘ Incredible growth
✘ Large untapped national &
international markets

14. References
✘ http://allaboutbeer.com/founders-brewing-co-sells-partial-ownership-spanish-brewer-mahou-san-
miguel/
✘ https://www.benzinga.com/news/17/05/9495484/founders-brewing-co-s-journey-from-near-bankruptcy-
to-best-seller-our-investors-t
✘ https://www.brewbound.com/news/34-percent-founders-brewing-eyes-625000-barrels-2018
✘ https://www.brewbound.com/news/founders-brewing-company-sell-24-packs-solid-gold-premium-
lager-18-99
✘ https://www.brewersassociation.org/press-releases/brewers-association-releases-2017-top-50-brewing-
companies-by-sales-volume/
✘ https://en.wikipedia.org/wiki/Founders_Brewing_Company
✘ https://foundersbrewing.com/latest-news/2017/20-years-over-beers-episode-4-brewed-for-us/
✘ http://www.grbj.com/articles/88175-founders-taps-into-the-business-of-beer
✘ https://www.inc.com/emily-canal/founders-brewery-20-anniversary.html
✘ http://marketwatchmag.com/founders-brewing-october-2015/
✘ http://www.mlive.com/business/west-michigan/index.ssf/2015/09/founders_all_day_ipa_expansion.html