The LisaRaye Memorial Day Mixdown WeekendSponsorship Information
weekend event: LisaRaye’s annuaL B2B Mix Down Weekend• Event Description: A Celebrity filled • Why: Thousands of citizens from the weekend of networking, comedy, & U.S., frequent St. Thomas Memorial Day• fashion show • weekend. Due to B2B Mix Down• When: May 25th – May 29th choosing St. Thomas to be the host• Where: St. Thomas, St. John Bay US island for Virgin Islands • the 2012 B2B Weekend, and now having• Host Hotel: The Westin St. John gained the support of Tourism & the Resort, 2nd hotel- Point Pleasant Resort • Convention Board in St. Thomas;• Thomas, 20 minute Ferry ride from island LisaRaye’s B2B Mix Down will serve as a to island) • promotional vehicle that integrates cultures from various geographical areas along • with the natives of the island, creating a platform that would establish a new • consumer base as well as an opportunity to rotate your product message to your • existing target audience. • This event will generate a broader consumer base and increase brand awareness amongst your target audience
What is Back 2 Business?• B2B is a social network which provides a platform for professional men and women• that empowers, promotes, and fosters new business & personal relationships between all• cultures around the world.• Memorial Day weekend 2010 marked our inaugural event weekend and this year’s event weekend promises to be even more amazing.
Guests Demographics• Demographics• 2012 Expected Attendance: 4,000 guests• 2011 Attendance: 1,500 guests• 2010 B2B booked: 250 guests• 2010 Event Attendance: 832 guests• 2010 Guest Departure Cities:• Atlanta, Chicago, Detroit, Charlotte, Cincinnati ,Dayton Richmond,Va, Houston,• Dallas, Memphis, L.A., Miami , D.C. , New Jersey & New York, Philadelphia,• Connecticut• International guests from London, Dubai, and Egypt• College Educated Male/Female• Median income $40K+• Diverse Socio-Economic Background• Celebrities, Athletes, Industry Executives, Etc.• Urban Entrepreneurs
2010/ 2011 B2B Celebrity Guests and Performances• Comedian “Kevin Hart”,• Rap Artist “Lil Kim”,• Pro Football Player “Vernon Davis”, and several others.• 2011 Celebrity Attendees & Performers• Rap Artist Doug E Fresh, NFL Player Patrick Crayton, NBA Player Darius Miles,• N.Y. Radio Host (105.1) Angela Yee, Comedian Shawn Morgan, Comedian Donivan• & Comedian Red Grant, and several others.
2012 B2B Weekend Events• Weekend Events• ● Gifting Suite Welcome Mixer• ● Welcome to St. Thomas Party featuring TBD• ● Champagne Brunch• ● B2B Comedy Show featuring TBD• ● LisaRaye’s Fashion Show hosted by TBD• ● B2B Pool Party• ● “Single Ladies” Premier Party hosted by TBD (A Red Carpet Event)• ● Memorial Day Beach Party featuring TBD• ● LisaRaye’s “All White” Diamond Party (A Red Carpet Event)• and More….
Corporate Sponsorship Benefits• Reach untapped business markets• Direct Market to Targeted Audience• Gain Powerful Advertising and Media Exposure• Network with sponsors and celebrity supporters• Packages tailored to your specific brand and corporate image to generate a broader consumer database and increase brand awareness among diverse communities.• At any level of sponsorship, you will receive valuable direct marketing opportunities, brand recognition, and maximum exposure
Title Sponsorship Package $75,000• Includes but not limited to:• Banner Logo placement and signage at the event• Corporate Brand ID placement on all press releases• Inclusion on all digital marketing pieces including social media sites• Recognition in all media outlets as Title Sponsor• Promotional inserts/merchandise in gift bags• Opportunity to create 100 VIP swag bags/baskets• 1st tier position of logo on flyers• 1st tier position of logo on Sponsor Banner posted in all locations• 1st tier position of logo on marketing materials including posters, flyers, etc…• Website banner ad prominently displayed in high frequency rotation on event• homepage.• Ten (10) complimentary weekend event passes for guests
Gold Package (2 Sponsors) $50,000• Includes but not limited to:• Banner Logo placement and signage at the event• Corporate Brand ID placement on all press releases• Inclusion on all digital marketing pieces including social media sites• Promotional inserts/merchandise in gift bags• 2nd tier position of logo on flyers• 2nd tier position of logo on Sponsor Banner posted in all locations• 2nd tier position of logo on marketing materials including posters, flyers, etc…• Website banner ad prominently displayed on event homepage.• Six (5) Complimentary weekend event passes for guests• White Sponsors may raffle off one (1) premier company item.
Silver Package (4 Sponsors) $25,000• Includes but not limited to:• 3rd tier position of logo on flyers• 3rd tier position of logo on sponsor banner posted in all prime locations• 3rd tier position of logo on posters• Logo placement on all print and broadcast advertisement• Recognition in all press releases• Website banner ad prominently displayed in high frequency rotation on event• homepage.• Promotional insert in gift bags• Four (3) complimentary weekend event passes