Online customer discovery path    The example of Four Seasons online                strategyArtigny Géraldine - Poirier Be...
Positioning• «A brand for luxury, diversified offer  and customer satisfaction.»• Cohesive brand image online  empowered b...
Positioning•   «Perfecting the travel experience»•   Family culture•   «Authentic and elegant»•   «Admired but not easily ...
Customer engagement points
Site
You can browse either by location, dates.. « in a classical way » or by INTEREST
Social mediasSocial mediaslinked on FourSeasons ownsite
Digital marketingA magazine dealing with travel news and marketing the brand at the same time
Mobile• Dedicated website for  smartphones• Apps are present for  both Iphones and Ipads
We suggest you…  Four Seasons Wedding pagehttp://magazine.fourseasons.co         m/weddings         THANK YOU
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Customer discovery path four seasons

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Customer discovery path four seasons

  1. 1. Online customer discovery path The example of Four Seasons online strategyArtigny Géraldine - Poirier Benoit - Medeiros Miguel - Filippi Cecilia
  2. 2. Positioning• «A brand for luxury, diversified offer and customer satisfaction.»• Cohesive brand image online empowered by visual impact and complemented by collaborators contribution for improvement.
  3. 3. Positioning• «Perfecting the travel experience»• Family culture• «Authentic and elegant»• «Admired but not easily replicated »• First ranked digital IQ hospitality group worldwide.
  4. 4. Customer engagement points
  5. 5. Site
  6. 6. You can browse either by location, dates.. « in a classical way » or by INTEREST
  7. 7. Social mediasSocial mediaslinked on FourSeasons ownsite
  8. 8. Digital marketingA magazine dealing with travel news and marketing the brand at the same time
  9. 9. Mobile• Dedicated website for smartphones• Apps are present for both Iphones and Ipads
  10. 10. We suggest you… Four Seasons Wedding pagehttp://magazine.fourseasons.co m/weddings THANK YOU

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