The Local Tourism Association Member's Meeting presentation to introduce the #HACKTOURISM approach and offering.

1. # H A C K TO U R I S M
# C R A D L E O F H U M A N K I N D
# G L E N B U R N L O D G E
B E F O R E W E S TA RT

2. L O C A L TO U R I S M A U T H O R I T Y
# H A C K TO U R I S M S O L U T I O N F O R A

7. C R A D L E O F H U M A N K I N D
P R O P O S A L P R E S E N TAT I O N

8. H O W W E N E E D TO D I S R U P T
# H A C K TO U R I S M

9. TO U R I S M G R O W T H
• The Cradle is not yet know to all of
the nearby residents and the broader
public in the region, and nationally
• We have the opportunity to leverage
from the success of other campaigns
and platforms to build momentum
• We also need to define and drive our
own Cradle Campaign to directly
impact the region and the tourism
and hospitality providers’ bottom line

10. T H E C R A D L E
O N L I N E
• The online presence offers wonderful
content support and information to
plan your trip
• With more than 400 tourism offerings
in the Cradle, there needs to be a
campaign that drives awareness and
consideration for all the constituents
• Social Media drives massive amounts
of awareness and creates demand
and should be the cornerstone to the
marketing efforts going forward

11. W E B S I T E
C A S E S T U D Y
• Review, Redesign and Redevelop the
website
• Launch the new website
• Create the Campaign to promote the Fly
Fishing Competition in July
• Manage the delivery and ongoing support
as part of the Casestudy for Cradle of
Humankind #HACKTOURISM proof of
concept
• Promote the #HACKTOURISM value
proposition to the Members

12. R E C E N T
E X P E R I E N C E
• AfroPunk
• #IamJoburg
• ConHill
• Travel Massive Africa

13. S T R AT E G I C A P P R O A C H
# H A C K TO U R I S M

14. K E Y O B J E C T I V E S
• Promote the Region through Marketing and Advertising
• Show Value to Members
• Increase Awareness, Consideration and Demand
• Increase Bookings
• Centralised Information and Bookings Management

15. O P P O RT U N I T I E S
• Coordinate a Regional Marketing Campaign to drive awareness and
consideration, leading to increased bookings
• Support Members through Website and Social Media Reviews, Workshops
and MasterClasses to improve the online marketing and promotion efforts
• Provide world-class support, platforms and services to improve the
Members’ website, social media and online advertising
• Mentoring, support and consulting services to the Members

16. F O C U S O N T H E M E M B E R S
• Identify the key areas where Members could benefit from the services and
expertise available to improve their visibility and increase their exposure
through online marketing and social marketing
• Support and train the Members to be able to benefit from the best practices
and latest technology, online marketing techniques and platforms available
to them to improve their online presence and packaging
• Provide practical, affordable services and solutions to best meet the
Member’s needs to improve their bottom line and increase bookings
through technology and aligning their maketing with global trends

17. W H AT ’ S N E X T ?
# H A C K TO U R I S M

18. # H A C K TO U R I S M I N T H E C R A D L E
• Come up with a Cradle Campaign Creative Concept
(Next 10 days)
• Plug into #IamJoburg and promote key experiences
(As Soon As Possible)
• Design and Develop the Cradle Campaign platform
(Two to Three Months)
• Support, Train and Assist the Members in the various integrations to benefit
from the Campaign
(Kick-off the #HACKTOURISM in the Cradle Programme)

19. QUESTIONS AND ANSWERS

20. THANK YOU
@william_price
william@microagency.co.za

21. F O R T H E C R A D L E
# H A C K TO U R I S M