This presentation is about psychological Marketing and how to control the consumer behavior it also includes some Technics of human brain which we can use to optimize our sales and also some Technics of pricing and how to make your consumer buy some products but not the others ..

1. Think Marketing
By: Omar Hussein Ghayatt

2. Expectations !!

3. By the end of the session you will be able to:
• understand what Guerilla Marketing is
• Know how to control the market
• Understand some of techniques of the brain
• How to increase sales by brain techniques
• The expert fallacy !!
• Choice blindness !!
• know the basics of the inbound methodology

4. Game : #1
Pick a number :
• 1
• 2
• 3
• 4
• 5

5. multiply x 9
• 1x9=9
• 2x9=18
• 3x9=27
• 4x9=36
• 5x9=45

8. •1=A
•2=b
•3=c
•4=D
•5=E
•6=F

9. Chose a country that starts with your litter
- - - - - - - -

10. Animal
- - - - - - -

11. Color
- - - - -

12. Advertisement :-

13. Appeals :-
• Music Appeal
• Emotional Appeal
• Brand Appeal
• Sex Appeal
• Humor Appeal

14. Music Appeal

15. Emotional Appeal

16. Brand Appeal

17. Sex Appeal

21. Humor appeal

22. Food Stylist

23. Guerilla marketing :-
Definition : was originally a marketing strategy in which low-cost,
unconventional means (including the use of graffiti, sticker bombing,
flyer posting, etc.)

30. Some Steps to Make a successful AD
• Clear Message
• Your brand tone
• Be creative
• CTA is always good
• Word Of mouth is so important
• Don’t make Ad just to make one !!
• Competitive advantage

32. Create your own Guerilla ad

33. The Winner

34. Decoy Effect !!

35. 50$ 20$

36. 35$50$ 37$

37. 20$50$ 47$

40. Nice choice ;)
Golden Ratio

41. Paradox of choice

43. Choice Blindness
•Auto Pilot mode is on !!

45. ‫مجدييييييييييي‬ ‫يا‬ ‫اجري‬

46. The Expert Fallacy

47. Time For some exercises :D

48. How ??

49. Nose Free !! :D :D

51. Case Study
#1

52. #2

54. Activity
• Teams
• Apply Decoy Effect on one of the products
• Show how you will use paradox of choice

56. Inbound Methodology

57. Moral
• If you really want to be a professional marketer don’t listen to
anybody and don’t believe anybody or anything until you try it
yourself because everybody got their own way with things

60. Activity
• Teams
• Create a product
• Use guerilla marketing strategy to show your strength point
• Use decoy effect
• Paradox of choice
• Color of the product
• Use inbound and scrum methodologies while promoting

61. Thank you :D
Omar Hussein Ghayatt