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By the end of the session, you will be able to:
Understand the Buying cycle & decisions making process
Influence people using the probing approach
Presenting your solutions effectively
Eliminating Doubts
How to close sales
How to up-sell & crosssell
How do Customers Buy?
• What did youbuy?
• Why did youbuy?
• Where did you buy it from?
• Why did you buy it from that place/shop?
• Did you explore some options before buying whatyou bought?
• Did you explore some alternative products
• Did you askany question before buying?
• Were all your questions answered to yoursatisfaction?
• Did you bargain onprice?
• Did you buy theproduct?
Answer the following questions
Customer’s
BuyingCycle
1.
Need
Analysis
2.
Exploring
Options
3.
Eliminating
Doubts
4.
Decision
Making
NeedAnalysis
Exploring Options
Eliminating Doubts
DecisionMaking
• What did youbuy?
• Why did youbuy?
• Where did you buy it from?
• Why did you buy itfrom that place/shop?
• Did you explore some options before buying
what you bought?
• Did you explore some alternative products
• Did you askany question before buying?
• Were all your questions answered to your
satisfaction?
• Did you bargain on price?
• Did you buy the product?
Buying Cycle
Selling Cycle
Aligning Selling Cycle with Buying
Cycle
NeedAnalysis
EvaluateOptions
EliminatingDoubts
DecisionMaking
QualifyingCustomer
Presenting Product
OvercomingObjection
Close andAdd-ons
Greeting
N
E
E
D
BUYING CYCLE SELLING CYCLE
While opening the salescall
– Create agood impression, smile
– Greet , Introduce yourself & your
Organisation
– Make the customercomfortable
Customers buy three things in thissequence:
Greeting
“HelloSir/Ma’m, welcometo Mom & Me, howmayI helpyou”
“HelloSir/Maa’m, I’m <yourname>.HowmayI helpyou?”
“Thisproductisfrom <XYZBrand>andhas<XYZ><features>and
<benefits>.It wouldbegreat if youcanlet meknow<askquestion
about customer’sneed>”
“Thisproductcomesin widevariety, pleaselet meshow
yousomeoptionswhichcouldsuitbestto your need”
Types of Greeting
We qualify customers on basisof….
Caste
Religion
Assumption
Personal
Relations
Needs
Qualifying Customer
Appearance
Customer needs can be classified as:
• Stated Needs (what they say)
• Unstated Needs (what they mean tosay)
Qualifying Needs
• Askbackground questions to know if the customer is looking for somethingspecific
• Askfor age,gender, size, height, weight, etc. of the person who is going to use the
product(depending upon the product customer is looking for)
• Askif they are looking forany specific brand
• Askfor user’s liking about Color, style, shape,etc.
• Askif they have any specific budget inmind
Probing for
Understanding Needs
As you understand
Customer’s Need..
Now its time to
show options..!!
• Summarize the benefits along withfeatures
• Associate the benefits with the buying criteria identified in the previous stage
• Propose your product as“SOLUTION”rather than
“just a product!!”
Product Presentation
Preparation required:
• Gain product knowledge
• Befamiliar with product placement
in thestore
• Beconfident about yourself
• And..
Practice… Practice… Practice…
Product Presentation
What is an Objection /Doubt??
Doubts are milestones thatbrings
you and customers closer to sales
Overcoming Objection
Handling Objection
• Yes-But Technique
• TheChoice Technique
• Ask Open endedquestion
Verify if the objectionis
answered satisfactorily
Saying No..!!
Sandwich Technique
Closing the Sale
Sale is not complete unless
it isclosed..!!
When?? How??
Closing the Sale
Look for Buying
Signals..!!
VerbalSignals
Doyou have <specific> color?
What discount do Iget?
How much will this costme?
CanI get the product delivered to
my home?
Doyou accept Cards?
Isthere any warranty or guarantee
on
this product?
Non-VerbalSignal
Customer tries the product
Repeatedly looks at mirror and
smiles
Through eyes,checksfor feedback
from the person accompanying
him/her
Holds it separately in hand or
keeps product in the basket
As you notice a strong
buying signal..!!
FOR
• let’s go to the billing counter?
• Bywhat name would you want the billto
be generated?
• When would you want the delivery to be
made?
• May I know the address wheredelivery
needs to bemade?
• Would you be paying by cashor card?
How to ask for sale?
Closing the sale
Takethe Customer to BillingCounter
Collectrequiredinformation
Bill theproducts
Thank the customer
Happy Selling
and
ThankYou

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Selling PPT - Copy.pptx

  • 1.
  • 2. By the end of the session, you will be able to: Understand the Buying cycle & decisions making process Influence people using the probing approach Presenting your solutions effectively Eliminating Doubts How to close sales How to up-sell & crosssell
  • 4. • What did youbuy? • Why did youbuy? • Where did you buy it from? • Why did you buy it from that place/shop? • Did you explore some options before buying whatyou bought? • Did you explore some alternative products • Did you askany question before buying? • Were all your questions answered to yoursatisfaction? • Did you bargain onprice? • Did you buy theproduct? Answer the following questions
  • 6. NeedAnalysis Exploring Options Eliminating Doubts DecisionMaking • What did youbuy? • Why did youbuy? • Where did you buy it from? • Why did you buy itfrom that place/shop? • Did you explore some options before buying what you bought? • Did you explore some alternative products • Did you askany question before buying? • Were all your questions answered to your satisfaction? • Did you bargain on price? • Did you buy the product? Buying Cycle
  • 8. Aligning Selling Cycle with Buying Cycle NeedAnalysis EvaluateOptions EliminatingDoubts DecisionMaking QualifyingCustomer Presenting Product OvercomingObjection Close andAdd-ons Greeting N E E D BUYING CYCLE SELLING CYCLE
  • 9. While opening the salescall – Create agood impression, smile – Greet , Introduce yourself & your Organisation – Make the customercomfortable Customers buy three things in thissequence: Greeting
  • 10. “HelloSir/Ma’m, welcometo Mom & Me, howmayI helpyou” “HelloSir/Maa’m, I’m <yourname>.HowmayI helpyou?” “Thisproductisfrom <XYZBrand>andhas<XYZ><features>and <benefits>.It wouldbegreat if youcanlet meknow<askquestion about customer’sneed>” “Thisproductcomesin widevariety, pleaselet meshow yousomeoptionswhichcouldsuitbestto your need” Types of Greeting
  • 11. We qualify customers on basisof…. Caste Religion Assumption Personal Relations Needs Qualifying Customer Appearance
  • 12. Customer needs can be classified as: • Stated Needs (what they say) • Unstated Needs (what they mean tosay) Qualifying Needs
  • 13. • Askbackground questions to know if the customer is looking for somethingspecific • Askfor age,gender, size, height, weight, etc. of the person who is going to use the product(depending upon the product customer is looking for) • Askif they are looking forany specific brand • Askfor user’s liking about Color, style, shape,etc. • Askif they have any specific budget inmind Probing for Understanding Needs
  • 14. As you understand Customer’s Need.. Now its time to show options..!!
  • 15. • Summarize the benefits along withfeatures • Associate the benefits with the buying criteria identified in the previous stage • Propose your product as“SOLUTION”rather than “just a product!!” Product Presentation
  • 16. Preparation required: • Gain product knowledge • Befamiliar with product placement in thestore • Beconfident about yourself • And.. Practice… Practice… Practice… Product Presentation
  • 17. What is an Objection /Doubt?? Doubts are milestones thatbrings you and customers closer to sales Overcoming Objection
  • 18. Handling Objection • Yes-But Technique • TheChoice Technique • Ask Open endedquestion Verify if the objectionis answered satisfactorily
  • 20. Closing the Sale Sale is not complete unless it isclosed..!!
  • 22. Look for Buying Signals..!! VerbalSignals Doyou have <specific> color? What discount do Iget? How much will this costme? CanI get the product delivered to my home? Doyou accept Cards? Isthere any warranty or guarantee on this product? Non-VerbalSignal Customer tries the product Repeatedly looks at mirror and smiles Through eyes,checksfor feedback from the person accompanying him/her Holds it separately in hand or keeps product in the basket
  • 23. As you notice a strong buying signal..!! FOR
  • 24. • let’s go to the billing counter? • Bywhat name would you want the billto be generated? • When would you want the delivery to be made? • May I know the address wheredelivery needs to bemade? • Would you be paying by cashor card? How to ask for sale?
  • 25. Closing the sale Takethe Customer to BillingCounter Collectrequiredinformation Bill theproducts Thank the customer