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A NETWORK OF 100 PEOPLE
= 4,950 POSSIBLE LINKS Six degrees of separation concept (a/k/a small world phenomenon) LINKS FUEL DIFFISUION A NETWORK OF 1,000 PEOPLE = 500,000 POSSIBLE LINKS
LEAPFROGGING TECHNIQUES <ul><li>Buzz marketing </li></ul><ul><ul><li>Special
hook, event, promotion. Aqua Teen Hunger Force Boston Bomb Scare </li></ul></ul><ul><li>Viral marketing </li></ul><ul><ul><li>Branded material, websites, blogs, advergames, widgets, bligets, videos, utilities, collaboration tools etc. that sneezers spread. ParkRidge47, Vote Different </li></ul></ul><ul><li>Influencer marketing </li></ul><ul><ul><li>Identifying and finding the influencers </li></ul></ul><ul><li>Evangelist marketing </li></ul><ul><ul><li>Turning most loyal customers into citizen marketers </li></ul></ul><ul><li>Street marketing </li></ul><ul><ul><li>Interacting at popular offline places like Buzz Oven </li></ul></ul><ul><li>Stealth / Undercover marketing </li></ul><ul><ul><li>Bree, lonelyGirl15 </li></ul></ul>Source: Justin Kirby, & Paul Marsden (2006). Connected marketing . Oxford, UK: Butterworth-Heinemann. 198 YouTube Aqua Teen Buzz Oven Bree WOMM umbrella term
Social media describes the online
technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs , message boards , podcasts , wikis , and vlogs to allow users to interact. Source: Wikipedia SOCIAL MEDIA
How does information flow in
my industry? Where do people get their information? Does information flow in a centralized way? How do consumers interact in my industry? Do they hangout in networks? How big are these networks? Is my industry conservative? What influences my customers? Who influences my customers? Is my product risky? ASK YOURSELF…