TLE 6 - ENTREPRENEURSHIP

1. Common
Techniques
in
Advertising
Products

2. 1. Identify the common techniques that
advertisers use to convince customers.
2. Demonstrate example of advertisement
through a role play, song or poster.
3. Explain the importance of using
advertisements.
Objectives:

3. Guessing Game:
• The class will be grouped into four.
• Each group will guess the product being
described by the given local commercial
tagline.
• The group who has the highest score is
the winner.

4. “Bida ang saya.”
What is it?
Answer

5. “Ingat!”
What is it?
Answer

6. “May liwanag ang buhay.”
What is it?
Answer

7. “Pasalubong ng bayan.”
What is it?
Answer

8. “Masarap kahit walang sauce.”
What is it?
Answer

9. “Sekreto ng mga gwapo.”
What is it?
Answer

10. “Tamis Anghang”
What is it?
Answer

11. “Hari ng padala!”
What is it?
Answer

12. “Okay ka ba tiyan?”
What is it?
Answer

13. “Sarap ng filling mo.”
What is it?
Answer

14. “Tatak barko. Tatak sariwa!”
What is it?
Answer

15. “Asim kilig”
What is it?
Answer

16. “Nakasisiguro gamot ay laging bago.”
What is it?
Answer

17. Sports car…yung red!”
What is it?
Answer

18. “Saan aabot ang 20 pesos mo?”
What is it?
Answer

19. “Apat dapat”
What is it?
Answer

20. “We Find Ways”
What is it?
Answer

21. “True Orange”
What is it?
Answer

22. “Bonggang bonggang hair bounce”
What is it?
Answer

23. “Gulat ka noh?”
What is it?
Answer

24. “Simulan ang bawat araw ng may tibay”
What is it?
Answer

25. GOOD JOB LEARNERS!

26. Ways and techniques that advertisers use to
convince consumers to buy their products:
Association – Using images so they can relate
themselves about the image to the product.
Call to action - Telling them what to do with
certainty like "Buy today!" removes doubt about
the next steps.

27. Claim - Informing how the product works or helps
you.
Games and activities - Putting an ad in the form of
a game to get them excited and spend more time
with the product.
Humor - Using ads that make them laugh and
catch their attention.
Ways and techniques that advertisers use to
convince consumers to buy their products:

28. Hype - Using words like amazing and incredible
make products seem really exciting.
Must-have - Suggesting that they must have the
product to be happy, popular, or satisfied.
Fear - Using a product to solve something they
worry about, like pimples.
Ways and techniques that advertisers use to
convince consumers to buy their products:

29. Prizes, sweepstakes, and gifts - Using a chance to
win a prize to attract attention.
Repetition - Repeating a message or idea so they
remember it.
Sales and price - Showing or announcing a
discounted price can make a product look better.
Ways and techniques that advertisers use to
convince consumers to buy their products:

30. Sense appeal - Using images and sounds to appeal
to their senses: sight, touch, taste, etc.
Special ingredients - Promoting a special ingredient
may make them think the product works better than
others.
Testimonials and endorsements - Featuring
someone, like a celebrity, saying how the product
worked for them can be convincing.
Ways and techniques that advertisers use to
convince consumers to buy their products:

31. There are many ways and techniques that advertisers
use to convince consumers to buy their products.
Some of these are through:
• Association
• Call to action
• Claim
• Games and activities
• Humor
• Hype
• Must-have
• Fear
• Prizes, sweepstakes,
and gifts
• Repetition
• Sales and price
• Sense appeal
• Special ingredients
• Testimonials and
endorsements

32. • The class will be divided into four.
• Each group will discuss the different techniques in
advertising products on their group.(ask assistance
to teacher if needed)
• After discussion and sharing of ideas, they will
choose one technique and use it in advertising a
product.
Group Activity:

33. Each group will present their advertisement
through:
Group 1 – rap or song
Group 2 – role play
Group 3 – poster
Group 4 – slogan / radio broadcasting
Group Activity:

34. Application:
Think of one product and
make an original tagline
about it in a bond paper.

35. Application:
1. Creamsilk
2. Milo
3. Lucky Me
4. McDo
5. Pampers

36. Evaluation:
Draw if the statement is correct and
if it is wrong.
__________1. Using words like amazing and
incredible make products seem really exciting.
__________2. Chances to win a prize after buying a
product attracts attention.
__________3. Showing or announcing a discounted
price can make a product look better.

37. Evaluation:
Draw if the statement is correct and
if it is wrong.
__________4. Featuring someone, like a celebrity,
saying how the product worked for them can be
convincing to the costumers.
__________5. Putting humor in ads can be helpful in
promoting products.

38. Watch one advertisement in your
television and list down the
technique/s you think the advertiser
used to convince the consumers to
buy that particular product.
Assignment:

39. THANK
YOU!

40. • ICT and Entrepreneurship pages 18-19
• https://www.google.com.ph/search?q=LBC&biw=1366&bih=659&noj=1&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiEg4_2jd
7UAhXJHJQKHf6TAikQ_AUICygC#imgrc=E2BT05VTtrxiXM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=yakult&oq=yakult&gs_l=img.3..0l10.80784.8
3132.0.83516.8.8.0.0.0.0.266.902.0j1j3.4.0....0...1.1.64.img..4.4.899.Eo1uPYemiM0#imgrc=_fuy9yxsjxbtdM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=jollibee&oq=jolli&gs_l=img.3.0.0i67k1j0l9.58
000.62908.0.63982.11.8.3.0.0.0.235.1530.0j5j3.8.0....0...1.1.64.img..0.11.1671...0i10i24k1j0i24k1.xoWwohZpL6Q#imgrc=uLwEF
rKWrYiitM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=biogesic&oq=bioges&gs_l=img.3.0.0l10.820
94.84338.0.86048.6.6.0.0.0.0.248.1283.0j1j5.6.0....0...1.1.64.img..0.6.1277...0i67k1.NGITEcZa2Eo#imgrc=QbVfIaW8WM7i5M:
• https://www.google.com.ph/search?q=chooks+to+go&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiVjZe5j97UAhVLmJQKHfm
qBWIQ_AUIBygC&biw=1366&bih=659#imgrc=qkYxhpAF02nZrM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=rebisco&oq=rebisco&gs_l=img.3..0l10.13501
2.138526.0.138878.7.7.0.0.0.0.1092.1785.0j3j1j7-
1.5.0....0...1.1.64.img..2.5.1782...0i67k1.RgmjO4OiAxA#imgrc=bgKj8L_b_kqNYM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=dunkin+donuts&oq=dunkin&gs_l=img.3.0.0l1
0.253201.254600.0.255958.6.6.0.0.0.0.274.1095.0j1j4.5.0....0...1.1.64.img..1.5.1091.4NddI9o0ehU#imgrc=KhmrhKy9sT6dHM:
References:

41. • https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=meralco&oq=meralco&gs_l=img.3...167639.
170720.0.171382.8.8.0.0.0.0.0.0..0.0....0...1.1.64.img..8.0.0.DX5QZWsgdrQ#imgrc=YBNyMP1lEtH8lM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&q=master+facial+wash&spell=1&sa=X&ved=0ahUKE
wj2srOjkt7UAhUBzpQKHUXYBZkQvwUINSgA#imgrc=PXsRK905NErEIM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=ufc+banana+ketchup&oq=ufc+banana+ketch
up&gs_l=img.3...88986.94957.0.95199.18.14.0.0.0.0.0.0..0.0....0...1.1.64.img..18.0.0.lu34sVRU3ms#imgrc=iT88krjSCaIF3M:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=knorr+sinigang&oq=knorr+sinigang&gs_l=im
g.3...17327.20834.0.21313.14.11.0.0.0.0.0.0..0.0....0...1.1.64.img..14.0.0.p4hgbj9af0Y#imgrc=NH28712CjIRYlM:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=mega+sardines&oq=mega+sardines&gs_l=i
mg.3...497952.501873.0.502056.13.13.0.0.0.0.674.1023.3-
1j0j1.2.0....0...1.1.64.img..11.2.1021...0.PWo3SST1QUY#imgrc=n7d0sTcVB8Ha0M:
• https://www.google.com.ph/search?biw=1366&bih=659&noj=1&tbm=isch&sa=1&q=mercury+drug&oq=mercury+drug&gs_l=img.
3..0l10.783638.788724.0.789072.12.12.0.0.0.0.234.2318.0j9j3.12.0....0...1.1.64.img..0.12.2311...0i67k1.2hjxw3q8gVw#imgrc=s_
huC_1tEaIwPM:
References: