2. ibarra-james
advertising
McDonald’s
New Jersey City University
Environmental Defense Fund
NYC Department of Consumer Affairs
Heineken
promotions
Heineken
Toasted Head
brand environment
DoubleClick
BearingPoint
Technics
ReturnPath
print
Media Impact
branding
Lazz Cosmetics
Argentum
identity
National Radio Astronomy Observatory
Global Strategy Group
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IBARRA-JAMES
Mále Ibarra-James is a Creative/Design Director with
extensive design experience developing and executing
creative solutions for major clients in the U.S. and Latin
American markets. Mále’s most recent work includes
advertising campaigns and print design for the NYC
Department of Consumer Affairs, Environmental Defense
Fund, General Growth Properties and Media-Impact.
3. McDonald’s
Print
out-of-home
McDonald’s introduced “Summer Treats” to the U.S.
Hispanic Market through a series of print ads, billboards,
bus wraps and phone kiosks. The campaign’s design
objective was to create unique, memorable graphics
incorporating the brand in a smart and insightful way.
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4. NJCU
Print
Advertising Campaign Proposal for New Jersey City
University. Campaign communicated NJCU’s new
vision, positioned it as a leader in New Jersey higher
education, and touted the changes to its exciting
campus and the wide variety of academic offerings
through a series of ads portraying multi-ethnic students
and eye-catching graphics.
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5. EDF
Print
INTERACTIVE
Advertising Campaign Proposal for the Environmental
Defense Fund to call for a strong state and city
commitment to transit. A sustainable and affordable ride
to work connects people to jobs, lowers greenhouse
gas pollution, and fights traffic congestion.
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6. EDF
Print
INTERACTIVE
In 2008, the Environmental Defense Fund launched this
campaign to create awareness among financial and
political elites about the need for transit innovation and
investment. The campaign included ads in the Albany
Legislative Gazette, Manhattan Media publications,
The Capitol and City Hall. It also featured banners in
several blogs like the New York Daily News Daily Politics,
the Albany Times, and the Gotham Gazette.
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7. DCA
Print
out-of-home
Creative Proposal for NYC’s Department of Consumer
Affairs “Debt Stress” Advertising Campaign.
Campaign’s objective was to make people aware that
the DCA provides free and/or low-cost financial help.
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8. DCA
Print
out-of-home
The NYC Department of Consumer Affairs, Office of
Financial Empowerment’s Public Awareness Campaign
alerts debt-stressed New Yorkers about ways the City
can help them take control of their finances. Campaign
elements include: bilingual collateral, bus and subway
cards, bus shelters, and phone kiosks.
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9. HEINEKEN
Print
out-of-home
Heineken’s sponsorship of the Latin Grammy Awards
was promoted in the U.S. Hispanic market through a
Print and Out-of-home Campaign. For each Heineken
product the campaign played off the double entendré
meaning of Spanish words and their relation to music.
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10. HEINEKEN
PrOMOTIONAL
POS
In-Store Point-of-Sale Promotion designed to target
Mexican consumers in the U.S. The tongue-in-cheek
design, based on Mexico’s “Day of the Dead” festivities,
made the campaign both unique and memorable.
Campaign elements included: banner, case card,
standee, window decal, neck-hanger and table-tent.
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12. HEINEKEN
PrOMOTIONAL
POS
In-Store, Generic Point-of-Sale elements were displayed
throughout the year in Mexican communities in the
U.S. The design is inspired by icons from “Loteria”,
a Mexican game of chance, similar to Bingo, that uses
images on a deck of cards instead of plain numbers on
ping pongballs. Campaign elements included: banner,
case card, window decal and pennant flags.
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13. TOASTED HEAD
IN-STORE
DISPLAYS
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Toasted Head has inspired a loyal following among
free-spirited wine enthusiasts that appreciate quality and
individuality. The design challenge was to create wine
stands for an in-store promotion that communicated the
artisanal passion of Toasted Head winemakers, and the
distinctive flavor profile derived in part from the toasting
of oak barrels.
14. DOUBLECLICK
BRAND
ENVIRONMENT
Doubleclick, a leading provider of digital marketing
technology and services, celebrated its 10th
anniversary by inviting clients, marketers and
advertisers to a futuristic party. Design elements
for the ‘DCX Anniversary Party’ included: Direct mail
invite, e-vite, name badges, venue décor, signage,
video and fog screens, staff uniform and giveaway.
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16. BEARINGPOINT
BRAND
ENVIRONMENT
BearingPoint, a leading management and technology
consultant, hosted a conference to officially relaunch
its brand to senior management. Banners, signage,
environmental graphics, lightboxes and video screens
were displayed throughout the conference venue.
An interactive booth was also set up for attendees to
learn more about the company’s new Vision and new
Advertising Campaign.
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18. TECHNICS
BRAND
ENVIRONMENT
In 2004, Technics launched its first digital turntable at
“M3: Music & Multimedia,” America’s new music and
technology summit. Internationally-known DJs, artists
and trendsetters sampled the turntable and took in a
series of parties and lounge events hosted by Technics.
Brand environment design included: Invitations, print
ads, flyers, signage, staff uniforms, art installation, party
venues’ décor and giveaways.
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TECHNICS
BRAND
ENVIRONMENT
Technics hosted a demo-lounge and party featuring DJ
sensation, Paul Oakenfold, at the “Remix Hotel” in San
Francisco. Months later the company hosted
“Technics Night” at the Borgata Hotel in Atlantic City.
Design elements for both events included: Invitations,
program ads, promotional DVD, signage, venue décor
and giveaways.
22. RETURNPATH
BRAND
ENVIRONMENT
ReturnPath is the world’s leading email services
company. The “Email Reputation Conference” focus was
to show Fortune 500 firms, online retailers, publishers,
market researchers and catalogers, the latest trends in
email marketing and help them get up-to-speed with
today’s customer preferences. Design included: E-vite,
direct mail invite, welcome kit, trade-show environmental
graphics, signage, and giveaway.
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25. MEDIA IMPACT
PRINT
2007-2008 Annual Report designed for PCI-Media Impact,
a non-profit organization that employs creative media to improve
health, promote human rights and foster social change
globally. In its 25-year history, PCI-Media Impact has produced
more than 75 shows in 27 countries.
27. LAZZ COSMETICS
BRANDING
IDENTITY
Branding and Identity Proposal for Lazz Cosmetics,
created in 2003 by Lazz Rodriguez, a talented make-up
artist, well-known among TV celebrities. The cosmetic
line was looking to target young Hispanic Women.
Proposal included: Logo, stationery, business
presentation templates and packaging.
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29. kme rino@hotmail.com
(T) 5 6 6 1 . 1 7 6 2
argentumdesign.com
ARGENTUM
BRANDING
IDENTITY
Branding and Identity for Argentum, a silver jewelry
company based in Mexico City. Design elements
included: Name, logo, primary stationery, product and
price tags, packaging and gift-wrap materials.
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30. NRAO
IDENTITY
National Radio Astronomy Observatory Redesign
Proposal. Designs resemble ‘arrays’ used in astronomy
and colors from outer space images captured through
satellites. Proposal presented to the client included:
logo, stationery, basic interactive elements and
presentation templates.
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National Radio Astronomy Observatory
National Radio Astronomy Observatory
31. GSG
IDENTITY
Identity Redesign Proposal for Global Strategy Group,
a public affairs and research firm offering customized
market research, message development, media
relations, branding and new media solutions. Design
proposal included: Logo, primary stationery and
business presentation templates.
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GLOBAL STRATEGY GROUP
GLOBAL STRATEGY GROUP
895 Broadway, 5th Floor
New York, NY 10003
P: 212. 260. 8813
F: 212. 260. 9058
globalstrategygroup.com
GLOBAL STRATEGY GROUP
JOHN JAMES
Vice President Communications
jjames@globalstrategygroup.com
P: 212. 260. 8813
F: 212. 260. 9058
globalstrategygroup.com
895 BROADWAY, 5TH FLOOR ::: NEW YORK, NY 10003
