5 3 marketing

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5 3 marketing

  1. 1. Floral Design Plant: Jade Term: Marketing
  2. 2. Jade Plant Crassula • Bright Light • Low humidity • Spring & summer: water when dry at the top, winter and fall: allow the soil to dry completely between waterings • Needs very little fertilizer • Grow best at 74 to 80 deg day and 55 at night • Propagate by cuttings or leaves but cuttings need to callus over first. • Pests: mealy bugs or scale
  3. 3. Marketing • the business activity of presenting products or services in such a way as to make them desirable • “There is only one valid definition of a business purpose: to create a customer”
  4. 4. Basics of Marketing • 4 Ps Target Market Product Placement Promotion Price
  5. 5. Product • What are you trying to sell? • What is the quality of the product? • What is the availability of the product? • What differentiates this product from all of the other products in the world?
  6. 6. Placement • How a product flows from producer to consumer • Where will the customer buy the product?
  7. 7. Promotion • How will the public know what you have to sell? • Will people trust your business? • Will people believe they are getting good value?
  8. 8. Pricing • Supply & Demand • Introductory prices • Sales • Loss leaders • Premium pricing - link • Attractive numbers ($9.89)
  9. 9. Marketing • Who are the customers I want to find, develop, & keep? • What products and services must I offer to develop these customers?
  10. 10. Marketing Mix • Unique for each product • Need to correctly identify the correct market for the products
  11. 11. SWOT • SWOT analysis is a tool for auditing an organization and its environment. • It is the first stage of planning and helps marketers to focus on key issues. • Strengths • Weaknesses } Internal • Opportunities • Threats } External
  12. 12. Guerrilla Marketing • Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. • Guerrilla marketing tactics are unexpected and unconventional. • The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.
  13. 13. Guerilla Marketing Examples
  14. 14. Market Survey • Identify Customer • We conducted – Age – Gender several teacher – Purchase history surveys last fall • Likelihood to purchase • Results: • Product preferences – Most of the teachers – Flower Arrangements and students do not – Single Flowers buy flowers here – Flowers to wear – Balloons – Concentrate efforts on • Price limitations those who do
  15. 15. Today • Grades – Many design reports missing • Wedding Projects • Adult class tonight – Clean the design room • Tomorrow – start marketing project
  16. 16. Marketing Project • Today - Select a floral or related product to market • Identify the Placement of the product – Who will you sell it to? – How will you sell it? • Plan a promotion for it – How will you convince people that they should buy? • Pricing – What pricing strategy will you use? • Make an advertisement for your business to highlight your product
  17. 17. Example • Product 1: - – Romantic Rose bouquet – Good quality flowers – not discount – not OTT • Placement – – Selling in a busy shopping center, – Selling to adults on their way home from work – Packaged and ready for pick-up without waiting • Promotion – – Signage with happy couples – Catchy slogan about flowers make my day – Bright – noticeable colors • Pricing – Moderate – above grocery store – below HE florist

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