FMP

1. Research
Jake

2. Existing Product
This product is based on only one game, it uses the song light em up to accompany the clips
because it suits the games well and its fast pace beats are perfect for action scenes. Each
clip is no longer than 6 seconds and the pacing is fast which keeps the audience focused on
the montage, this is done so that it can mix well with the music as the music is fast pace.
No effects or text are used in the product to make it make it more natural because its
advertising the games, it also won’t distract the audience from the games. The purpose of
this product is to advertise the assassin’s creed games, it has achieved this by only showing
assassin’s creed games in the montage. Also the image used to advertise the product shows
all the assassins, which is letting the audience know what's in the product, the poster also
shows the assassin’s creed logo to advertise the product even more.
Assassin’s creed Light em up

3. Existing Product
Fallout 4 tribute ad victoriam
This montage is more based on the story of the game, the music used is called sharks don’t
sleep, what's different this song is that there's no dialog so that the characters in the game can
be heard. The music is also very dramatic which can make the audience feel mixed emotions,
none of them bad. The pacing of the clips are quite fast with each clip being 4 seconds long, this
suits the pacing of the music and keeps the audience on the edge of there seats. The purpose of
this product is to tell a story and it has done this by using quotes from the source material. The
image used to advertise the product is dark and only shows the characters that are in the
montage, there is a dark tone to the image and the connotations of the word dark are evil, bad,
mysterious. Also the font used in the poster is retro giving the product an old fashion look which
blends well with the montage

4. Existing Product
Skyrim My demon's
This product is based on one game. Its mainly just a montage killings within the game. There's no story
to it, and there has been no added effects. The type of music used in the product is dramatic, which is
appropriate for the clips as having pop music behind people being killed would look out of place. Each
clip shown is no longer than 5 seconds, and the pacing of the clips is mixed, when the music is calm
the pacing is slow and when the music is intense the pacing is fast, this is the best technique to blend
clips and music together. The purpose of this product is to entertain and it has achieved this by
showing a lot of violence, and violence can put people on the edge of there seats. The poster shown
to advertise only shows the main character overlooking the land, this lets the audience know that the
montage is based on something big which will attract people to watch the montage. The font used in
the poster is medieval so that I suits the main theme of the product, which is medieval fantasy.

5. Existing Product
A kind of magic was made in the 80s by a band called queen, it is similar to my product
because it’s a video with music backing it up, except with this product the main focus is
with the music not the clips, so its more like the clips back up the music. The pacing of the
music is slow too so it blends well with the slow pace of the clips. The length of each clip
is quite long, about 15 seconds each, and the pacing is slow which keeps the audience
relaxed. The purpose of this product is to make entertain and make people happy, it has
achieved this by playing upbeat music and showing calm slow clips. The advertisement
poster is yellow and orange, which lets the audience know that this is quite a wacky and
fun song. The connotations of the word yellow are crazy, wild, enjoyable, which tells us
there personality.
A kind of magic

6. Research Analysis
• What common features do the researched products have?
– The clips used for the montages are mostly violent. It shows people
getting shot, stabbed and beaten, which creates a dramatic feel to
the montage, it also appeals to a certain target audience, and this
is seen in most of the products.
– There's no real story to any of them, its just random clips paced to
fit with the music. This will keep the audience watching as they
don’t know what's coming next, This is the case with all the
products that I researched.
• What aspects of the research will you include within your on work?
– Each clip I use will be no longer than 6 seconds to make the
montage more dramatic. I want to make the montage dramatic
because that’s usually what most montages do because it’s the
most interesting genre for montages.
– The type of music I will use will be dramatic. To help create a
dramatic feel to the montage. Also dramatic music usually have a
better beat than pop music making them easier to mix with clips
when editing.

7. Questionnaire Analysis

8. Audience research
• Observation: more males then females did my questionnaire which tells us
that I might have more of a male audience.
• What this says about my audience: That the majority of my audience is
male, which means my product appeals more to the male gender.
• How will your product appeal to this audience: The product will show a lot
of violence to appeal to my audience.
What I your Gender?

9. Audience research
• Observation: The majority of people that took the questionnaire where 16 to 20.
• What this says about my audience: The questionnaire tells us that more teens
prefer the idea of my product then anyone else. This could be because my product
is about video games and video games appeal more to teenagers.
• How will your product appeal to this audience: My product will appeal to this
audience because I will be showing a lot of different games and at least one of
those games will be there favourite.
How old are you?

10. Audience research
• Observation: Most of the people who did my questionnaire seem to play
games on the Xbox. Which means I should use a lot of Xbox exclusive video
games
• What this says about my audience: this say that my audience will prefer to
see some Xbox exclusive games on my product.
• How will your product appeal to this audience: I will add a lot of Xbox
exclusive games to my montage.
What platform do you play games on?

11. Audience research
• Observation: more people prefer action games then adventure or
strategy.
• What this says about my audience: This tells me that my audience
will prefer violent clips in the montage.
• How will your product appeal to this audience: I will show a lot of
violent video game clips.
What type of games do you like?

12. Audience research
• Observation: a lot of people have said pop is there favourite type of music but a lot
people have also said that dramatic music is the favourite.
• What this says about my audience: this tells me my audience has very mixed opinions
on what type of music should be used
• How will your product appeal to this audience: I believe that dramatic music would
sound better for the type of montage I’m doing but to satisfy the majority of the
audience I will fine pop music which is also dramatic, the type of band perfect for this
type of music is imagine dragons.
What type of music do you like?

13. Audience research
• Observation: The answers from the questionnaire about how many years
have you been gaming are very mixed. But the majority say 8 or above.
• What this says about my audience: This tells me that a lot of my audience
are experienced gamers.
• How will your product appeal to this audience: I will show at least 8 games
in the montage to satisfy my audience.
How many years have you been gaming?

14. Audience research
• Observation: A lot of people want the montage to be 4 minutes.
• What this says about my audience: This tells me that my audience
wants to see a long montage, maybe to see more progression
within the product.
• How will your product appeal to this audience: I will make the
montage at least 4 minutes long.
How long should the montage be?

15. Audience research
• Observation: Most people wanted 10 games within the product.
• What this says about my audience: This tells me that my audience
wants to see a wide variety of video games in the montage.
• How will your product appeal to this audience: I will use more than
10 different games in the montage.
How many games should it show?

16. Audience research
• Observation: The answers the this question is even half the people
have seen a video game montage and half haven’t.
• What this says about my audience: This tells me that half of my
audience will be seeing a video game montage for the first time.
• How will your product appeal to this audience: A montage isn’t a
complicated thing to watch, so anyone can understand my product.
Have you seen a video game montage?

17. Audience research
• Observation: Most of the people who took my survey said that the main reason
they play video games is because they want to have fun.
• What this says about my audience: This tells me that video games are a hobby to
my audience.
• How will your product appeal to this audience: I will make the montage fun to
watch, I will do this by not adding any hidden or make the audience find
something within the montage, it will just be something nice to watch.
Why do you play video games?

18. Interviews

19. Interview 1
• Do you have a favourite video game character, if yes who?
Salvador (Borderlands) because of his charisma and talent in combat.
• What type of music should be used in a gaming montage?
Rock, because it will have a heavy beat to it.
• Would you like text within the montage?
No, I think that would ruin the atmosphere of the montage.
• Would you like dialog to be in the montage?
No, like the text I believe that would ruin the montage.
• Would you like the main theme of the montage to be violent?
Yes, violence in my opinion is the most entertaining theme because it
would be boring if people where just talking.

20. Interview 1
• Observation: The person I interviewed wanted to see
violence backed up by rock music, but with no text and no
dialog.
• What this says about my audience: This tells me that my
audience likes to see violence in montages, and only wants
to see the core footage of the montage, meaning no dialog
or text.
• How will your product appeal to this audience: In my
montage the main theme of it will be violence. And I won’t
add text to the montage but I will be add dialog as I believe
it makes the makes the montage more dramatic to watch,
with the write type of dialog.

21. Interview 2
• Do you have a favourite video game character, if yes who?
Cloud from Final Fantasy 7.
• What type of music should be used in a gaming montage?
Classical. I think violence with classic music would be a good mix.
• Would you like text within the montage?
No I think text would ruin the montage.
• Would you like dialog to be in the montage?
No I don’t think so
• Would you like the main theme of the montage to be violent?
Yes extremely

22. Interview 2
• Observation: Like the other interview they don’t want
dialog or text within the montage. He also would like
classical music accompanied with the violence.
• What this says about my audience: This tell me that
my audience likes to watch violent stuff. Which
supports my theory that violence is the most
entertaining genre to use.
• How will your product appeal to this audience: I will
make the montage mostly violent, I have also decided
to have no dialog in the montage as both people I
have interviewed said that they didn’t want it in the
montage. So when the music gets fast paced I will use
violent clips.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-20 • To appeal to this audience I will use
memorable and favourite video game
characters from there time.
Gender
Male • I will make the montage mostly violent to
appeal to this audience.
Psychographic
Needs Driven • It will appeal to this audience because the
montage will be fast pace action.
Social Status
Middle class • Most of the games I’m using don’t talk
about how people are better if there in a
higher class, and all the games are available
for them to buy. And most people at that
social will have access to technology to play
video games.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss
the strengths and weaknesses of each method
– Product Research
• This was helpful as it lets me see what type of effects other editor do, it also lets me see
other editing techniques such as how long each clip is, and how to blend clips together to
make it look like there one whole clip. The research was quite difficult to do, as there are
not many video montages out there.
– Questionnaires
• The questionnaires help me see what the audience wants to see within my product, it also
lets me know what they don’t want to see. I can also see what kind of people would want
to watch my montage, this is good to know as I can edit the montage to there style, for
instance if they where a violent person I would make the montage violent.
– Interviews
• The interviews where very similar to the questionnaires, so I couldn’t really get any more
information about my audience. But the interviews did let me know some of my
audiences favourite characters, so that I could add them to the montage.

26. Research Evaluation
– What sort of a response did you get?
The response on my survey was good, and helpful. It let me see
what kind of people would like to watch my montage, which
would be teens and young adults. And the people I know who
took the survey said it was a good way to get ideas for my
montage.
– How did you distribute your survey? Give an advantage and a
disadvantage
I distributed the survey by posting it on Facebook, I felt this was
the best way to do it because you get quick responses from
friends and family.