The document discusses featured snippets in Google search results. It begins by explaining what featured snippets are and their value for searchers. It then provides tips for developing a featured snippet strategy, including focusing keyword research on question keywords and optimizing content with headers, images, and schema markup. The document concludes by emphasizing the importance of keyword research and checking all SEO best practices to start winning featured snippets.
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Building a Featured Snippet Strategy
1.
2. Sr. Director of Organic Growth at
AgentSync
Freelance SEO Consultant at Niki
Mosier Consulting
Creator of SEO for NonSEOs course
(coming soon)
@NikiMosierSEO #BrightonSEO
3. What We're
Talking About
The What
Understand what
featured snippets
are and why they
are valuable
Strategy
Learn how to build
out a sustainable
featured snippet
strategy
Take Action
Walk away with
actionable items to
start implementing
today
@NikiMosierSEO #BrightonSEO
17. Fun Facts
19%
of SERPS have
Featured Snippets
77%
of questions that
start with why
50%
of a mobile screen
is covered with a
featured snippet
70%
of articles were
published no later
than 2-3 years ago
@NikiMosierSEO #BrightonSEO
34. 14% of blog page views came from a
URL with a featured snippet
17% of clicks came from a
URL with a featured
snippet
Traffic wins
Average CTR is 1.8% - top URL
with a featured snippet has a
CTR of 5.8%
@NikiMosierSEO #BrightonSEO
43. Queries starting with the six "Ws" had
featured snippets roughly half the time
across both desktop and mobile
Source: STAT Search Analytics
@NikiMosierSEO #BrightonSEO
44. “Why” questions make up 70% of featured
snippets
Source: STAT Search Analytics
@NikiMosierSEO #BrightonSEO
75. Here's the prompt you can use for ChatGPT to give you
multiple options for featured snippet text for your articles:
1. Create 5 summaries of [topic]
2. Each summary should be between 2-3 sentences
3. Use an "is" or "are" statement in the first sentence of each
summary
4. Begin the second sentence of each summary with [topic]
Credit to Chris Long - GoFish Digital
79. KUDOS!
Huge kudos to my team back at
AgentSync, especially SEO
specialist Brandon Klein for
helping me gather data and
insights!
@NikiMosierSEO #BrightonSEO