Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0

Share

Download to read offline

How to inspire content and dev teams to get the results in search you need.

Download to read offline

Hey, In-House SEO - I see you! :)
Some top tips for helping content and development teams go the extra mile for SEO.

Includes artwork from the amazing @chrisriddell50 with his kind permission.

  • Be the first to like this

How to inspire content and dev teams to get the results in search you need.

  1. 1. How to inspire content and dev teams to get the results in search you need. Steven Wilson-Beales | Global slideshare.net/stevenwilsonbeales @stevewbeales
  2. 2. @stevewbeales #brightonseo
  3. 3. @stevewbeales #brightonseo Welcome to Global
  4. 4. @stevewbeales @stevewbeales #brightonseo
  5. 5. @stevewbeales A Simple SEO Story #brightonseo
  6. 6. Potential Users Casual Users Loyal Users Social Media non-follower Discovery through top positions on search Radio listeners Website visitors App Users Newsletter subscribers Social Media Followers Podcast subscribers A Simple SEO Story #brightonseo
  7. 7. Working with Content teams @stevewbeales #brightonseo
  8. 8. SEO: It Ain’t Easy!
  9. 9. #brightonseo @stevewbeales The Competition are coming!
  10. 10. Fine Tuning our performance @stevewbeales #brightonseo
  11. 11. The Super Amazing SEO Publishing Checklist
  12. 12. The Super Amazing SEO Publishing Checklist 1. Specific Actions 2. What to consider before, during, and after publication 3. Google Trends - primary and secondary keywords 4. Headline, the abstract, the structure of the article, the url slug 5. Link to related articles
  13. 13. @stevewbeales #brightonseo Useful Resources
  14. 14. @stevewbeales #brightonseo Useful Tools
  15. 15. 'I haven’t got time to do SEO’ #brightonseo @stevewbeales
  16. 16. @stevewbeales #brightonseo 'We haven’t ranked for that before so there’s not a chance in hell we’ll ever be able to.’
  17. 17. ‘Yeah I know SEO. It’s all about making that light in Wordpress go Green.’
  18. 18. ‘We’ve always ranked well for that topic, so we’ll use the same formula as last year.' @stevewbeales #brightonseo
  19. 19. SEO is an adventure, never a chore!
  20. 20. Working with Developers #brightonseo @stevewbeales
  21. 21. “As a developer, I need to know why I should be doing your SEO [insert expletive] because otherwise you are wasting my time - [insert expletive]” #brightonseo @stevewbeales
  22. 22. “As a developer, I need to know why I should be doing your SEO [insert expletive] because otherwise you are wasting my time - [insert expletive]” #brightonseo @stevewbeales
  23. 23. @stevewbeales #brightonseo Dealing with SEO Frustration
  24. 24. #brightonseo @stevewbeales Is SEO a Black Box?
  25. 25. @Ahrefs Blog #brightonseo Where the hell do you start?
  26. 26. Identify Small projects with BIG impact @stevewbeales #brightonseo
  27. 27. The Power of a Successful Case Study #brightonseo #brightonseo @stevewbeales
  28. 28. #brightonseo @stevewbeales Don’t Forget: Attend Measurement Meetings
  29. 29. #brightonseo @stevewbeales
  30. 30. #brightonseo @stevewbeales Your SEO HIGH FIVE Plan A Simple SEO Story Threats Super Amazing Publishing Checklist Find Your SEO Heroes Tools & Resources Communication Understand objections to SEO Start Small The Power of a Successful Case Study Attend Measurement Meetings
  31. 31. @stevewbeales #brightonseo jobs.global.com

Hey, In-House SEO - I see you! :) Some top tips for helping content and development teams go the extra mile for SEO. Includes artwork from the amazing @chrisriddell50 with his kind permission.

Views

Total views

418

On Slideshare

0

From embeds

0

Number of embeds

175

Actions

Downloads

9

Shares

0

Comments

0

Likes

0

×