Hey, In-House SEO - I see you! :) Some top tips for helping content and development teams go the extra mile for SEO. Includes artwork from the amazing @chrisriddell50 with his kind permission.

1. How to inspire content and
dev teams to get the results
in search you need.
Steven Wilson-Beales | Global
slideshare.net/stevenwilsonbeales
@stevewbeales

2. @stevewbeales
#brightonseo

3. @stevewbeales
#brightonseo
Welcome to Global

4. @stevewbeales
@stevewbeales
#brightonseo

5. @stevewbeales
A Simple SEO Story
#brightonseo

6. Potential Users
Casual Users
Loyal Users
Social Media non-follower
Discovery through top positions
on search
Radio listeners
Website visitors
App Users
Newsletter subscribers
Social Media Followers
Podcast subscribers
A Simple SEO Story
#brightonseo

7. Working with Content teams
@stevewbeales
#brightonseo

8. SEO: It Ain’t Easy!

9. #brightonseo @stevewbeales
The Competition are coming!

10. Fine Tuning our performance
@stevewbeales
#brightonseo

11. The Super Amazing SEO Publishing Checklist

12. The Super Amazing SEO Publishing Checklist
1. Specific Actions
2. What to consider before, during, and after publication
3. Google Trends - primary and secondary keywords
4. Headline, the abstract, the structure of the article, the
url slug
5. Link to related articles

13. @stevewbeales
#brightonseo
Useful Resources

15. @stevewbeales
#brightonseo
Useful Tools

16. 'I haven’t got time to do SEO’
#brightonseo @stevewbeales

17. @stevewbeales
#brightonseo
'We haven’t ranked for that before so there’s not a
chance in hell we’ll ever be able to.’

18. ‘Yeah I know SEO. It’s all about making that light in
Wordpress go Green.’

19. ‘We’ve always ranked well for that topic, so we’ll use the
same formula as last year.'
@stevewbeales
#brightonseo

21. SEO is an adventure, never a chore!

22. Working with Developers
#brightonseo @stevewbeales

23. “As a developer, I need to know why I should be
doing your SEO [insert expletive] because otherwise
you are wasting my time - [insert expletive]”
#brightonseo @stevewbeales

24. “As a developer, I need to know why I should be
doing your SEO [insert expletive] because otherwise
you are wasting my time - [insert expletive]”
#brightonseo @stevewbeales

25. @stevewbeales
#brightonseo
Dealing with SEO Frustration

26. #brightonseo @stevewbeales
Is SEO a Black Box?

27. @Ahrefs Blog
#brightonseo
Where the hell do you start?

28. Identify Small projects with BIG impact
@stevewbeales
#brightonseo

29. The Power of a Successful Case Study
#brightonseo
#brightonseo @stevewbeales

30. #brightonseo @stevewbeales
Don’t Forget: Attend Measurement Meetings

31. #brightonseo @stevewbeales

32. #brightonseo @stevewbeales
Your SEO HIGH FIVE Plan
A Simple SEO Story
Threats
Super Amazing Publishing Checklist
Find Your SEO Heroes
Tools & Resources
Communication
Understand objections to SEO
Start Small
The Power of a Successful Case Study
Attend Measurement Meetings

33. @stevewbeales
#brightonseo
jobs.global.com