How to inspire content and dev teams to get the results in search you need.

Steven Wilson-Beales
Steven Wilson-BealesHead of Editorial & SEO at Global
How to inspire content and
dev teams to get the results
in search you need.
Steven Wilson-Beales | Global
slideshare.net/stevenwilsonbeales
@stevewbeales
@stevewbeales
#brightonseo
@stevewbeales
#brightonseo
Welcome to Global
@stevewbeales
@stevewbeales
#brightonseo
@stevewbeales
A Simple SEO Story
#brightonseo
Potential Users
Casual Users
Loyal Users
Social Media non-follower
Discovery through top positions
on search
Radio listeners
Website visitors
App Users
Newsletter subscribers
Social Media Followers
Podcast subscribers
A Simple SEO Story
#brightonseo
Working with Content teams
@stevewbeales
#brightonseo
SEO: It Ain’t Easy!
#brightonseo @stevewbeales
The Competition are coming!
Fine Tuning our performance
@stevewbeales
#brightonseo
The Super Amazing SEO Publishing Checklist
The Super Amazing SEO Publishing Checklist
1. Specific Actions
2. What to consider before, during, and after publication
3. Google Trends - primary and secondary keywords
4. Headline, the abstract, the structure of the article, the
url slug
5. Link to related articles
@stevewbeales
#brightonseo
Useful Resources
How to inspire content and dev teams to get the results in search you need.
@stevewbeales
#brightonseo
Useful Tools
'I haven’t got time to do SEO’
#brightonseo @stevewbeales
@stevewbeales
#brightonseo
'We haven’t ranked for that before so there’s not a
chance in hell we’ll ever be able to.’
‘Yeah I know SEO. It’s all about making that light in
Wordpress go Green.’
‘We’ve always ranked well for that topic, so we’ll use the
same formula as last year.'
@stevewbeales
#brightonseo
How to inspire content and dev teams to get the results in search you need.
SEO is an adventure, never a chore!
Working with Developers
#brightonseo @stevewbeales
“As a developer, I need to know why I should be
doing your SEO [insert expletive] because otherwise
you are wasting my time - [insert expletive]”
#brightonseo @stevewbeales
“As a developer, I need to know why I should be
doing your SEO [insert expletive] because otherwise
you are wasting my time - [insert expletive]”
#brightonseo @stevewbeales
@stevewbeales
#brightonseo
Dealing with SEO Frustration
#brightonseo @stevewbeales
Is SEO a Black Box?
@Ahrefs Blog
#brightonseo
Where the hell do you start?
Identify Small projects with BIG impact
@stevewbeales
#brightonseo
The Power of a Successful Case Study
#brightonseo
#brightonseo @stevewbeales
#brightonseo @stevewbeales
Don’t Forget: Attend Measurement Meetings
#brightonseo @stevewbeales
#brightonseo @stevewbeales
Your SEO HIGH FIVE Plan
A Simple SEO Story
Threats
Super Amazing Publishing Checklist
Find Your SEO Heroes
Tools & Resources
Communication
Understand objections to SEO
Start Small
The Power of a Successful Case Study
Attend Measurement Meetings
@stevewbeales
#brightonseo
jobs.global.com
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How to inspire content and dev teams to get the results in search you need.