24. Version A
Version 1 Version 4
c in SEO Experimentation
25% of pages 25% of pages 25% of pages 25% of pages
50% of pages 50% of pages
25. Lessons Learned (the 🤺 way)
Divide in 4,
not in 2
Be able to
Avoid Analysis = Paralysis
Having One is Better Than Nothing
Provide More Control For Anomalies
38. Internal Metrics
# of Pages Crawled & Crawl Frequency
Google Search Console
# of Pages Indexed & Other Metrics
c + Transactions & Other Business Metrics
41. XML SITEMAP PING
Letting a search engine know that an XML sitemap
has been refreshed/updated by pinging them seems
like something that could speed up the crawl of the
actual XML sitemap which speeds up indexation?
By pinging Google and Bing after an XML sitemap is
updated, we expect to see an increase in time to
discovery/crawl of the new URLs and the XML
sitemap being crawled.
After an XML sitemap has been regenerated, we
send a ping to Google and Bing with the URL of the
Measured the impact in our log
les of Google and
Bing looking at the XML sitemap after the ping and
saw an immediate crawl basically start to happen.
Down the line this was leading to faster discovery of
URLs and re-crawls which was a primary objective.
42. INTERNAL LINKING
After creating hundreds of guides over the years
around popular destinations for camper rentals. We
needed to make sure that all the long-tail keywords
that it picked up along the way are properly getting
attention through internal links.
Will adding internal links push the internal authority
of guides for long-tail keywords. We think this will
push the average ranking of pages.
Implement Similar.ai to enable us to create link
blocks on the
y based on our own business needs.
Don’t have all learnings, yet. But important to realize
that the smallest impact on this test will have a long.
44. HTML SITEMAP
With the amount of orphaned pages it’s becoming a
problem to get more additional pages ranked for
By adding HTML sitemaps we’re able to provide
internal links to currently orphaned pages. This will
help power additional rankings for long-tail
Implement HTML sitemaps that will list links to
currently orphaned pages.
Adding HTML sitemaps and providing a crawlable
structure increased the number of pages indexed by