Search Engine Optimization        Understanding The Power of SearchNIKKO MARASIGAN                       #batstateuSEO
What is Search?                  Nikko Marasigan
Search is the organized pursuit of information.Somewhere in a collection of documents, Web pages,and other sources, there ...
Why Do People Search?
Why Do People Search?People want to find a specific siteNIKKO MARASIGAN                       #batstateuSEO
Why Do People Search?People want to find informationNIKKO MARASIGAN                   #batstateuSEO
Why Do People Search?People want to make a transactionNIKKO MARASIGAN                     #batstateuSEO
Now what is a Search Engine?                        Nikko Marasigan
Y U NO KNOW SEARCH ENGINE?!
What is Search Engine?Search Engine is a tool that helps to retrieve informationfor a user when a query is typed into the ...
What is Search Engine?GoogleFor the longest time, the almighty Google dominates the searchengine landscape. So much so, in...
What is Search Engine?BingMicrosoft settled on the name “Bing” for pragmatic purposes: it ismemorable, short, easy to spel...
What is Search Engine?Yahoo!The word “Yahoo” is an acronym for “Yet Another HierarchicalOfficious Oracle.” The founders, h...
Understanding Google Search        Engine Results PageNIKKO MARASIGAN            #batstateuSEO
Paid vs Organic: PositioningNIKKO MARASIGAN                #batstateuSEO
Paid              OrganicNIKKO MARASIGAN                #batstateuSEO
Paid vs Organic: Percent of ClicksNIKKO MARASIGAN                      #batstateuSEO
12% of Clicks            88% of ClicksNIKKO MARASIGAN                             #batstateuSEO
What is Search Engine            Optimization?NIKKO MARASIGAN                   #batstateuSEO
What is Search Engine Optimization?Search Engine Optimization (SEO) is a process tomaximize web page visibility in Search ...
How Important is SEO?                   Global Volume Search GrowthSource: http://bit.ly/comscore-may2012-searchrankNIKKO ...
How Important is SEO?17.5 billion explicit core searches were conducted in May2012NIKKO MARASIGAN                         ...
How Important is SEO?Google Sites ranking first with 11.7 billionNIKKO MARASIGAN                                #batstateu...
How Important is SEO?Microsoft Sites ranked second with 2.7 billion searchesNIKKO MARASIGAN                               ...
How Important is SEO?Followed by Yahoo! Sites with 2.3 billionNIKKO MARASIGAN                             #batstateuSEO
How Important is SEO?Ask Network with 521 millionNIKKO MARASIGAN                #batstateuSEO
How Important is SEO?AOL, Inc. with 268 millionNIKKO MARASIGAN                #batstateuSEO
Importance of SEONIKKO MARASIGAN                  #batstateuSEO
Importance of SEOTo increase targeted organic trafficNIKKO MARASIGAN                        #batstateuSEO
Importance of SEOTo create brand identityNIKKO MARASIGAN                   #batstateuSEO
Importance of SEOTo increase web visibilityNIKKO MARASIGAN                    #batstateuSEO
Importance of SEO                  To get ahead of competitorsNIKKO MARASIGAN                           #batstateuSEO
Importance of SEO            For long-term sales conversionNIKKO MARASIGAN                              #batstateuSEO
Importance of SEOTo reach potential customersNIKKO MARASIGAN                   #batstateuSEO
Importance of SEOTo increase ROINIKKO MARASIGAN                   #batstateuSEO
12% of Clicks            88% of ClicksNIKKO MARASIGAN                             #batstateuSEO
Major SEO Factors                  On Page OptimizationNIKKO MARASIGAN                          #batstateuSEO
Major SEO FactorsOn Page Optimization:Title Tag  A title tag is the main text that describes an online document.  It is th...
Major SEO FactorsOn Page Optimization:Meta Tags  HTML meta tags are officially page data tags that lie between the  open a...
Major SEO FactorsOn Page Optimization:Meta TagsNIKKO MARASIGAN                   #batstateuSEO
Major SEO FactorsOn Page Optimization:Keywords  Your site’s content needs to be optimized in such a way that it  can suit ...
Major SEO FactorsOn Page Optimization:KeywordsNIKKO MARASIGAN                   #batstateuSEO
Major SEO FactorsOn Page Optimization:Links  It is important to optimize your internal links for search  engines as well a...
Major SEO FactorsOn Page Optimization:Image  It’s very easy for people to interpret the image into its  meaning. However f...
Major SEO Factors                  Off Page OptimizationNIKKO MARASIGAN                           #batstateuSEO
Major SEO FactorsOff Page Optimization:Anchor Text  An anchor text link holds a lot of weight in SEO. These links are  an ...
Major SEO FactorsOff Page Optimization:Social Shares  Social signals is one of the most notable search ranking factors, as...
Major SEO FactorsOff Page Optimization:White Hat  White Hat SEO refers to any practice that improves your search  performa...
Major SEO FactorsOff Page Optimization:Black Hat  Black Hat SEO is most commonly defined as a disapproved  practice that i...
What does SEO have to do with        a Student like me?NIKKO MARASIGAN
Knows SEO                  Doesn’t MatterNIKKO MARASIGAN                    #batstateuSEO
Start Early - Create a Blog!NIKKO MARASIGAN                #batstateuSEO
Apply Basic knowledge of SEONIKKO MARASIGAN                #batstateuSEO
Start Earning MoneyNIKKO MARASIGAN       #batstateuSEO
NIKKO MARASIGAN   #batstateuSEO
Where Do I Start?
Nikko Marasigan
Recommendationhttp://www.seomoz.org/beginners-guide-to-seo   #batstateuSEO
What Do I Need?NIKKO MARASIGAN                 #batstateuSEO
Laptop / Desktop
Internet Connectivity                        Nikko Marasigan
Patience           Nikko Marasigan
Thank You! Find Me On The Web        Twitter: @nikkomarasigan      Google+: gplus.to/iamnikko      nikkomachine.blogspot.c...
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Understanding The Power of Search Engine Optimization

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Nikko Marasigan's Presentation for IT Students of Batangas State University on June 2012

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Understanding The Power of Search Engine Optimization

  1. 1. Search Engine Optimization Understanding The Power of SearchNIKKO MARASIGAN #batstateuSEO
  2. 2. What is Search? Nikko Marasigan
  3. 3. Search is the organized pursuit of information.Somewhere in a collection of documents, Web pages,and other sources, there is information that you want tofind.NIKKO MARASIGAN #batstateuSEO
  4. 4. Why Do People Search?
  5. 5. Why Do People Search?People want to find a specific siteNIKKO MARASIGAN #batstateuSEO
  6. 6. Why Do People Search?People want to find informationNIKKO MARASIGAN #batstateuSEO
  7. 7. Why Do People Search?People want to make a transactionNIKKO MARASIGAN #batstateuSEO
  8. 8. Now what is a Search Engine? Nikko Marasigan
  9. 9. Y U NO KNOW SEARCH ENGINE?!
  10. 10. What is Search Engine?Search Engine is a tool that helps to retrieve informationfor a user when a query is typed into the search box.NIKKO MARASIGAN #batstateuSEO
  11. 11. What is Search Engine?GoogleFor the longest time, the almighty Google dominates the searchengine landscape. So much so, in fact, that Google’s popularitygarnered it an official entry in the Merriam-Webster and Oxforddictionaries in 2006. None of the other search engines have thatfeather to decorate their caps.NIKKO MARASIGAN #batstateuSEO
  12. 12. What is Search Engine?BingMicrosoft settled on the name “Bing” for pragmatic purposes: it ismemorable, short, easy to spell, and would function well as a URL.Also, the name reminds users of that familiar Bing! sound madeduring times of discovery and decision making.NIKKO MARASIGAN #batstateuSEO
  13. 13. What is Search Engine?Yahoo!The word “Yahoo” is an acronym for “Yet Another HierarchicalOfficious Oracle.” The founders, however, insisted that they pickedthe name based on the slang term made famous during the late ‘80’sand early ‘90’s, referring to an unsophisticated, rural Southerner.NIKKO MARASIGAN #batstateuSEO
  14. 14. Understanding Google Search Engine Results PageNIKKO MARASIGAN #batstateuSEO
  15. 15. Paid vs Organic: PositioningNIKKO MARASIGAN #batstateuSEO
  16. 16. Paid OrganicNIKKO MARASIGAN #batstateuSEO
  17. 17. Paid vs Organic: Percent of ClicksNIKKO MARASIGAN #batstateuSEO
  18. 18. 12% of Clicks 88% of ClicksNIKKO MARASIGAN #batstateuSEO
  19. 19. What is Search Engine Optimization?NIKKO MARASIGAN #batstateuSEO
  20. 20. What is Search Engine Optimization?Search Engine Optimization (SEO) is a process tomaximize web page visibility in Search Engines for userssearch queries (Keyword or Key phrase).NIKKO MARASIGAN #batstateuSEO
  21. 21. How Important is SEO? Global Volume Search GrowthSource: http://bit.ly/comscore-may2012-searchrankNIKKO MARASIGAN #batstateuSEO
  22. 22. How Important is SEO?17.5 billion explicit core searches were conducted in May2012NIKKO MARASIGAN #batstateuSEO
  23. 23. How Important is SEO?Google Sites ranking first with 11.7 billionNIKKO MARASIGAN #batstateuSEO
  24. 24. How Important is SEO?Microsoft Sites ranked second with 2.7 billion searchesNIKKO MARASIGAN #batstateuSEO
  25. 25. How Important is SEO?Followed by Yahoo! Sites with 2.3 billionNIKKO MARASIGAN #batstateuSEO
  26. 26. How Important is SEO?Ask Network with 521 millionNIKKO MARASIGAN #batstateuSEO
  27. 27. How Important is SEO?AOL, Inc. with 268 millionNIKKO MARASIGAN #batstateuSEO
  28. 28. Importance of SEONIKKO MARASIGAN #batstateuSEO
  29. 29. Importance of SEOTo increase targeted organic trafficNIKKO MARASIGAN #batstateuSEO
  30. 30. Importance of SEOTo create brand identityNIKKO MARASIGAN #batstateuSEO
  31. 31. Importance of SEOTo increase web visibilityNIKKO MARASIGAN #batstateuSEO
  32. 32. Importance of SEO To get ahead of competitorsNIKKO MARASIGAN #batstateuSEO
  33. 33. Importance of SEO For long-term sales conversionNIKKO MARASIGAN #batstateuSEO
  34. 34. Importance of SEOTo reach potential customersNIKKO MARASIGAN #batstateuSEO
  35. 35. Importance of SEOTo increase ROINIKKO MARASIGAN #batstateuSEO
  36. 36. 12% of Clicks 88% of ClicksNIKKO MARASIGAN #batstateuSEO
  37. 37. Major SEO Factors On Page OptimizationNIKKO MARASIGAN #batstateuSEO
  38. 38. Major SEO FactorsOn Page Optimization:Title Tag A title tag is the main text that describes an online document. It is the single most important on-page SEO element. Code Sample: <head><title>Example Title</title></head>NIKKO MARASIGAN #batstateuSEO
  39. 39. Major SEO FactorsOn Page Optimization:Meta Tags HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document. Tells the browsers specific information about the page. Simply, it “explains” the page so a browser can understand it.NIKKO MARASIGAN #batstateuSEO
  40. 40. Major SEO FactorsOn Page Optimization:Meta TagsNIKKO MARASIGAN #batstateuSEO
  41. 41. Major SEO FactorsOn Page Optimization:Keywords Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.NIKKO MARASIGAN #batstateuSEO
  42. 42. Major SEO FactorsOn Page Optimization:KeywordsNIKKO MARASIGAN #batstateuSEO
  43. 43. Major SEO FactorsOn Page Optimization:Links It is important to optimize your internal links for search engines as well as to give your visitors a better navigation. Code Sample: <a href=“domain.com”>Anchor Text</a>NIKKO MARASIGAN #batstateuSEO
  44. 44. Major SEO FactorsOn Page Optimization:Image It’s very easy for people to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.NIKKO MARASIGAN #batstateuSEO
  45. 45. Major SEO Factors Off Page OptimizationNIKKO MARASIGAN #batstateuSEO
  46. 46. Major SEO FactorsOff Page Optimization:Anchor Text An anchor text link holds a lot of weight in SEO. These links are an important part of on-page and off-page optimization. It can give your internal pages a boost. They can be especially helpful in assisting with increasing rankings for a page that otherwise may not be performing as well as it should.NIKKO MARASIGAN #batstateuSEO
  47. 47. Major SEO FactorsOff Page Optimization:Social Shares Social signals is one of the most notable search ranking factors, as it is a strong indication of user activity on pages all across the web. These signals are basically retrieved from popular social networks such as Facebook, Twitter and Google Plus, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries.NIKKO MARASIGAN #batstateuSEO
  48. 48. Major SEO FactorsOff Page Optimization:White Hat White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines terms of service. These tactics stay within the bounds as defined by Google.NIKKO MARASIGAN #batstateuSEO
  49. 49. Major SEO FactorsOff Page Optimization:Black Hat Black Hat SEO is most commonly defined as a disapproved practice that increases a pages ranking in a search engine result page (SERP). These practices are against the search engines terms of service and can result in the site being banned from the search engines.NIKKO MARASIGAN #batstateuSEO
  50. 50. What does SEO have to do with a Student like me?NIKKO MARASIGAN
  51. 51. Knows SEO Doesn’t MatterNIKKO MARASIGAN #batstateuSEO
  52. 52. Start Early - Create a Blog!NIKKO MARASIGAN #batstateuSEO
  53. 53. Apply Basic knowledge of SEONIKKO MARASIGAN #batstateuSEO
  54. 54. Start Earning MoneyNIKKO MARASIGAN #batstateuSEO
  55. 55. NIKKO MARASIGAN #batstateuSEO
  56. 56. Where Do I Start?
  57. 57. Nikko Marasigan
  58. 58. Recommendationhttp://www.seomoz.org/beginners-guide-to-seo #batstateuSEO
  59. 59. What Do I Need?NIKKO MARASIGAN #batstateuSEO
  60. 60. Laptop / Desktop
  61. 61. Internet Connectivity Nikko Marasigan
  62. 62. Patience Nikko Marasigan
  63. 63. Thank You! Find Me On The Web Twitter: @nikkomarasigan Google+: gplus.to/iamnikko nikkomachine.blogspot.comNIKKO MARASIGAN #batstateuSEO

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