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User Experience and Accessibility - BrightonSEO March 2021
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- 2. I am Niki Headof SEO & Content at AgentSync You can find me at @nikers85 HELLO!
- 3. . 1. Whatis Accessibility 2. What is User Experience 3. Why both matter for SEO
- 4. Broadly speaking, whenwe say a site is accessible, we mean that the site’s content is available, and its functionality can be operated, by literally anyone.
- 6. “ 57 million Americans havea disability… (that’s ~17% of the population)
- 7. Why is webaccessibility important?
- 8. ...the inclusive practiceof ensuring there are no barriers that prevent interaction with, or access to, websites on the World Wide Web by people with physical disabilities
- 9. Don’t exclude peoplefrom using your products or services
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- 14. The negative implications tonot having an accessible website ● Narrowing your potential target market
- 15. The negative implications tonot having an accessible website ● Narrowing your potential target market ● Lost revenue
- 16. The negative implications tonot having an accessible website ● Narrowing your potential target market ● Lost revenue ● Negative brand reputation
- 17. The negative implications tonot having an accessible website ● Narrowing your potential target market ● Lost revenue ● Negative brand reputation ● Legal Implications
- 19. What does anaccessible website mean?
- 20. Perceivable - Informationcan be presented in different ways WCAG defines 4 principles: P O U R
- 21. Perceivable - Informationcan be presented in different ways Operable - Functionality can be used in different modalities WCAG defines 4 principles: P O U R
- 22. Perceivable - Informationcan be presented in different ways Operable - Functionality can be used in different modalities Understandable - Information and functionality is understandable WCAG defines 4 principles: P O U R
- 23. Perceivable - Informationcan be presented in different ways Operable - Functionality can be used in different modalities Understandable - Information and functionality is understandable Robust - Content can be interpreted reliably WCAG defines 4 principles: P O U R
- 24. Common issues peoplehave online Text that doesn’t wrap
- 25. Common issues peoplehave online Links without anchor text
- 26. Common issues peoplehave online Code issues for keyboard only users
- 27. Common issues peoplehave online Font size
- 28. Common issues peoplehave online Poor Contrast
- 29. Common issues peoplehave online Reliance on Color
- 30. Common issues peoplehave online Animations and carousels
- 31. Common issues peoplehave online Page time limits
- 32. 3 sets ofaccessibility guidelines Web Content Accessibility Guidelines (WCAG) Authoring Tool Accessibility Guidelines (ATAG) User Agent Accessibility Guidelines (UAAG)
- 35. User Experience... Gives usersthe answer they are looking for
- 36. User Experience... Answers theusers question fast
- 37. User Experience... Provides answerson a site that is accessible on all devices
- 40. Page Experience Interactivity: Usersare able to interact quickly with elements on the site.
- 41. Page Experience Loading performance:A fast server response time will result in better performance.
- 42. Page Experience Visual stability:Content should not jump around the page as it is loading.
- 43. Page Experience Mobile-friendliness: Usersshould be able to access the page via mobile and enjoy the same experience as desktop users. 43
- 44. Page Experience Security: Thepage should run on HTTPS
- 45. Page Experience Browsing safety:Safe browsing checks for security issues including malware, deceptive pages, harmful downloads, and uncommon downloads
- 46. Page Experience Presence ofintrusive interstitials: This might include aspects like pop-ups and ads that intrude on the main reading and viewing experience. Content should be easily accessible.
- 47. CORE WEB VITALS LargestContentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
- 48. CORE WEB VITALS FirstInput Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.
- 49. CORE WEB VITALS CumulativeLayout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.
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- 52. WHAT MAKES AGOOD MOBILE SITE? Mobile users are goal-oriented. They expect to be able to get what they need, immediately, and on their own terms.
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- 54. Potential Negative Impacts PoorSERP visibility
- 55. Potential Negative Impacts DecreasedConversions
- 56. Potential Negative Impacts Poorbounce rate
- 57. Potential Negative Impacts Lownumber of leads
- 58. 58 SEO & UserExperience Page Titles
- 59. 59 SEO & UserExperience Headings
- 60. 60 SEO & UserExperience Sitemaps
- 61. 61 SEO & UserExperience Anchor Text
- 62. 62 SEO & UserExperience Breadcrumb Links
- 63. 63 SEO & UserExperience Alt Text
- 64. 64 SEO & UserExperience Navigation
- 65. 65 SEO & UserExperience Readability
- 66. 66 SEO & UserExperience User Interactions
- 67. Testing and Implementing WaveEvaluation Tool
- 68. Testing and Implementing SiteimproveAccessibility Checker
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- 70. Testing and Implementing »WP Accessibility » WP Accessibility Helper » wA11y – The Web Accessibility Toolbox » accessiBe
- 71. RESOURCES https://seosly.com/google-page-experience-audit/ - Olga Zarzeczna https://www.contentkingapp.com/academy/ux-seo/ -ContentKing https://www.deepcrawl.com/blog/events/page-experience/ - Jamie Indigo
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