1) Information, Education and Communication (IEC) aims to empower people to make informed decisions and change behaviors through educational processes. 2) IEC in health programs seeks to increase awareness and shift attitudes in ways that promote health. 3) The major components of an IEC strategy include developing activities, identifying barriers and resources, establishing evaluation plans, and implementing through supporting community leaders, involving audiences, and using interpersonal and mass media channels.

1. INFORMATION, EDUCATION AND
COMMUNICATION

2. INTRODUCTION
I.E.C is a method that empower
people to make decisions, change
behaviour in a correct direction.
I.E.C in health programme aims to
increase awareness, change attitude
in a specific direction.

3. DEFINITION
• INFORMATION is define as one or more statement or fact
that are received by a human which have some form of worth
to him.
• EDUCATION is the process by which behavioural changes
takes place in an individual as a result of experience which he
has undergone.
• COMMUNICATION is the process of attempting to change
the behaviour of others. Helps people to learn to look at things
in a new way by sharing ideas and information.

4. HEALTH EDUCATION
“It is the process by which individuals and groups of people
learn to behave in a manner conducive to the promotion,
maintenance or restoration of health”.
-John M Last
“Health education is the part of health care that is concerned
with promoting healthy behaviour”
-W.H.O
“Health education is the translation of what is known about
health, into desirable individual and community behaviour
pattern by means of an educational process.”

5. OBJECTIVES OF HEALTH EDUCATION
1. Informing people

6. 2. Motivating people

7. PRINCIPLES OF HEALTHEDUCATION
1,2
• Change in health behaviour
• It’s not an artificial teaching learning exercise
3,4
• should involve free discussion
• Tell only what is needed
5,6
• Do not give conflicting information
• Try to change only what needs to be changed

8. CONT. OF PRINCIPLES
7,8
• Educator should make himself acceptable
• Use audiovisual aids wherever possible
9,10
• Choose a proper medium of communications
• Communication must be good
11,12
• Health education should be planned properly
• Health education should be provided in graded
loses

9. I.E.C
IEC is an approach which
attempts to change or reinforce
a set of behaviour in a target
audience, regarding a specific
problem in a predefined period
of time.
-Reproductive health and research, W.H.O

10. CHARECTERISTICS OF IEC
Maintena-
nce of
health

11. 2. Empowering people to make decisions

12. 3. NEVER DEVELOPED INDIVIDUALLY

13. 4. Influenced by socio-cultural or environmental factor

14. 5. Interpersonal Communication Channel is used

15. OBJECTIVES OF I.E.C
1.Regular
visit by the
workers
2. More focus
towards problem
solving
3. training at
various levels
4. Interpersonal
comm. With
media
5. Focus on
local field
problems

16. Major components of I.E.C
VISIT
SCHEDULE
TRAINING
SUPERVISION EVALUATION
Major
components

17. STEPS IN DEVELOPING IEC ACTIVITIES
Conduct assessment
Set goal
Establish objectives
Develop I.E.C activities
Identify barriers
Identify resources and support
Establish an evaluation plan

18. IMPLEMENTING A STRATEGY
Supporting a community leaders
Involve audience
Establish relationship with N.G.O’s
Interaction between health workers and
client
Media
Crisis communication plan
evaluation

19. RESOURCES FOR I.E.C
1.PRINT MEDIA 2.MASS MEDIA

20. a. TELEVISION
b. RADIO OR
INTERNET

21. SUMMARY