Nicolaas Johannes Horak is applying for a position. He has over 10 years of experience in sales management roles within the retail and electronics industries. He prides himself on being assertive, goal-oriented, and results-driven. Some of his key strengths include developing strong customer relationships, creating and executing marketing plans, managing teams, and growing sales. He is seeking a new challenge where he can take a hands-on approach to all aspects of sales and business development.

1. PRESENTING
NICOLAAS JOHANNES HORAK
OVERVIEW Accepting challenges is the foundation of my life experience and he
does this with great confidence. He is a committed individual and
prides himself in being direct, spontaneous and communicative. I
see myself as being very assertive, goal orientated and results
driven.
My leadership skills are developed and have allowed me to
spontaneously interact with ethnic diverse populations and groups.
I see myself to be a motivator and an organizer and these skills
have enabled me to effectively defuse problem situations with
clients using tact, thus creating an excellent working foundation and
environment.
a) Dynamism - I am extremely dynamic as simplifies the way of
working and being much more pro-active
b) Strong sales ability- I have grown all my account between
96%-396% ytd vs 2012.This was possible by being dynamic,
creating a stream flow within the company and gaining trust of
customers as well as creating and growing Relationships to their
full potential. I thrive on targets and deadlines as well as future
roll out plans.
c) Good contacts in top retailers and tier 2- I have been in Retail
for more than 10years, and have have done he following positions,
Rep work,In charge of to 10-15 Independents of L.G RSA, this was
done to create more brand awareness, build up relationships and
reacting to the market.
d) Good experience with distributors- I was Key account
Manager for LG handling Massmart, also was in a independent
specialist role, Channel Manager for all Channels within RSA
e) Management experience of small team- I had my team at
Nikon RSA, I was also National Sales manager for Fujifilm RSA
managing a team and warehouse, Currently I am handling our
biggest Distributor in RSA as well as my internal staff, as well as
the Merchandising Company.
I thrive coming up with new plans and getting involved in growth
plans, seeing them up and also Marketing is a major Factor when
dealing with Retail or and commercial Customers.As you need to
know what to give to who at what price and have a sell out plan
ready before even going to see the customer.
f) Hands on mentality and energy- Personally I a very hands
on, on all accounts even within Supply Chain,stock, sell in and sell
out, Marketing, Order desk, Customers and the Sales force as well
as goals set out.
g) Bright – fast and reacting to the market - I Strongly believe a
company must be a leader not a follower and this some times

2. takes thinking out of the box with new concepts and ideas.
h) Trustworthy and able to gain full trust from customers,
considered and likeable personality- I have had a great
relationship with Massmart, Incredible connection, CNA,
Game,Makro and numerous independents, through all these years
we have built up very strong relationships and trust.
i) Sees things through and attention to detail- Attention to
detail is probably one of the most important parts of a Company
as well as Implementation, this is how you gain trust with
Consumers T1 and T2
I have rolled out the whole new Retail lighting for Philips and I
enjoy such projects, from stock ramp up, IGM, Sellex, Margin to
line and bottom line and managing a team I thrive on. I love new
challenges an can easily multi task while doing Sales and running
my team.
I am in charge of what stock comes in at what price what price we
sell at and the recommended RRSP,As for marketing I am always
hands on so promotions clash and blames the company, I
Negotiate all trading terms per channel in RSA and work out and
implementation roll I out.
You need to be on top of your game 24/7 in this market and
therefor I am hands on in all categories and work on sell out plans
to grow market share and making sure the brand becomes the
preferred brand again
PERSONAL INFORMATION
FULLNAMES Nicolaas Johannes Horak
NATIONALITY South African
ID NUMBER 8301315183081
DRIVER'S LICENSE Own vehicle
ETHNICITY White Male
LANGUAGES
TELEPHONE
EMAIL
English, Afrikaans
076 230 9553
Nic.horak@gmail.com
EDUCATION
TERTIARY QUALIFICATIONS
Name of Institute Rand Afrikaans University
Qualification Diploma Management and Sales
Subjects Management and Sales

3. COURSES ATTENDED
• A+
• MCSE
• Windows98, XP, Vista, Win 7,Win8
• Microsoft Office 2003, 2007 (Advanced) All Programs
• Basic Server Training
• IBM Training
• HP Technology Updates Weekly
• System Security Training
• Duxbury and Netgear Wireless and networking
• Microsoft Licensing( Microsoft)
• CPA(Internal)
• Finance for non-Financial Managers(Internal)
• SAP(Internal)
• Marketing(Internal)
• Way to Market(Internal)
• Training at Lighting and LG Manufacturing Factory(Internal and South Korea)
• Management(South Korea)
• Supply Chain(Internal)
• LED Lighting(Internal)
• Selling management(internal)
• Management stage 1 and 2(Internal)
• Marketing stage 1-3(Internal)
• DDP(internal)Philips
• GDP(Internal)Philips
• CRM(Internal)Philips
COMPUTER LITERACY
• Microsoft Office 2003, 2007,2010 (Advanced) All Programs(in house excuTrain)
EMPLOYER: Haier South Africa
DATES OF EMPLOYMENT:April 2014- Current
POSITION: Sales Manager
1.Developing the annual strategy and the execution plan
2.Responsible for the sales/ profit/ timely payment collection and stock reduce target
3.Cementing the current relationship with retailer and developing new channels

4. 4.Putting forward the trading policy and incentive scheme for the store team
5.Optimizing the value chain
6.Developing the pricing strategy
7.Responsible for the in-store marketing and promotion
8.Managing the in-store ambassador
9.Participating in the new product development
10.Collecting other brands’ sales and marketing information
11.Responsible for store management and new order acquirement
12.Responsible for order execution and payment collection
13.Responsible for sales agreement with retailers and retailer credit application
14.Responsible for sales management such as forecasting and market analysis etc
15.Responsible for sales cost
16.Developing clearance plan for slow moving stock
17.Responsible for order placement with factory
PROFESSIONAL EXPERIENCE
EMPLOYER PHILIPS LIGHTING SOUTH AFRICA
DATES OF EMPLOYMENT May 2012 – May 2014
POSITION Retail Channel Manager
Responsibilities
• Handling the following accounts at head office level:
• Makro- 19 Stores
• Spar South Rand HQ - 340+ Stores
• Spar North Rand HQ – 156 Stores
• Spar Lowveld HQ - 102 Stores

5. • Builders Warehouse 24 Stores(Potential of 46)
• Clicks Group- 487 Stores
• Checkers Group- 256 Stores (Potential of Shoprite 320+ stores)
• Planning promotions month +3 (broadsheet advertising)
• Forecasting stock for month +6 per channel also setting up planning on how to sell through the stock
within channels to clear stock being sold in****
• Ability to break down resistance and open new sales opportunities
• Marketing plans month +12
• Customer entertainment where needed
• Doing demand planning and negotiate key placement for Philips Advertising
• In store display (stands, point of sale etc.)
• Putting together promotions like in-store promotions, Salesman promotions etc.
• Doing all new listings per channel and channel managing what SKU in what channel in order to
differentiate
• Managing external merchandising company nationwide (including weekend promoters) Bi-weekly
Meetings.
• Constantly making sure the IGM and Sellex is in line with what is required even when a deal is offered.
• Building relationship with stores GM`s and in store staff in order for the Philips Products to always be
well presented and priced correctly.
• Tracking weekly / monthly and quarterly sales versus budgets and sell through
• Handling of all Spivs and incentives within all channels
• Managing internal Sales support staff.(supply Chain)
• Creating and managing a yearly marketing budget for each Channel per Channel to be able to break it
down per SKU sold versus
• Setting up weekly and bi-weekly meetings with buyers, planners and merchandise executives in order
to have accurate information per channel to manage the channel accordingly and to get market
information
• Travelling daily to buyers, planners and stores to build up stronger relationships
• Managing his marketing spend budget
• Managing stock levels and allocations to channel
• Negotiating weekly broadsheet advert space and what SKU will be advertised and lining this up with In
store activities to sell though the SKU on advert as well as her full range across the Philips Brand
• Plan weekly on how to move SMS (slow moving Stock) per channel, in order to sell out and therefor
getting more orders in return.
• Managing Distributor on top of all the retail accounts to make sure payment is on time, returns,
promotions etc.
• Getting new Products listed or extending the range within a channel in order to increase sales but at
the same time track sales weekly.
• Work closely with the all Mt Members to develop a sales plans
• Face to face visits are key so for the major stores a weekly/Bi-Weekly from Philips Staff not Smollan is
key in winning in store.
• Do special promotions with keeping a close eye on ROI
• Making sure all the latest stock is in store, pricing is right and company always displayed at the Golden
Zone (Condoler end, Side panels, Bins etc.

6. • Making sure full range of stock is on the floor and it`s in perfect condition
• Putting together specials and keeping it up to date on a weekly basis, with the help of in store
managers to promote the product and the head office so company has top down and bottom up.
Keeping a close eye on quarterly growth as well as sales and sell through figures.
• Always be up to date with adverts breaking that it is the right image at the right price and the look at
the ROI at the end of the Promo.
• Singing off every single order that comes in to make sure pricing is correct as well as delivery date.
• Get daily queries on pricing/credits and all general queries. (This takes about half a day to do.)
• The sales he manage every second day or so vs. returns.
• Manage returns. Take a close look if they are ligate or not.
• Have a small meeting daily with my Consumer team to make sure everything is running smoothly and if
there are problems that company can resolve them ASAP.
• Doing reports when asked almost on a daily basis on top of all the above mentioned.
• Analysing the Distributor account – orders vs. payments.
• He sets up a Retail meeting weekly where company involve the following, Supply chain, Accounts,
Marketing and Management if available.
• He handles the accounts department per account where company had the manual invoice problems so
have to call each store as weekly new credits arrive.
• He goes into store to build relationships which are key and get orders with the likes of Spar etc.
• Weekly meeting with Distributor to discuss the way forward.
Achievements
• Brought on Board Spar, a completely new account and operate directly through their DC
• Grown the Makro account by 212% in the past few months
• Created deals, pricing structures and planning for every sector in the company from scratch
• Grew retail portfolio from 0 to R8m in three months, brought on four huge Channels on board and
planning on getting 2250 stores on board in retail before Q4 2013
• Clicks now exclusively stocks Philips bulbs after long negotiations.
EMPLOYER FUJIFILM
DATES OF EMPLOYMENT February 2012 - April 2012
POSITION National Sales Manager
REASON FOR LEAVING The Philips offer came through soon after he had joined, bigger
portfolio
EMPLOYER NIKON SOUTH AFRICA
DATES OF EMPLOYMENT June 2011 - February 2012
POSITION National Senior Channel Manager
REASON FOR LEAVING Brand Manager used to manage all channels, culture was not aligned to
growth
Responsibilities
• Handling the following accounts at head office level:

7. • Game
• Dion Wired
• Makro
• Incredible Connection
• Hi-Fi Corporation
• Clicks Group
• Foschini Group
• Planning promotions month +3 (broadsheet advertising)
• Forecasting stock for month +6 per channel also setting up planning on how to sell through the stock
within channels to clear stock being sold in
• Ability to break down resistance and open new sales opportunities
• Marketing plans month +12
• Customer entertainment where needed
• Doing demand planning and negotiate key placement for Nikon Advertising
• In store display (stands, point of sale etc.)
• Putting together promotions like ICC Cricket, Salesman promotions etc.
• Doing all new listings per channel and channel managing what SKU in what channel in order to
differentiate
• Managing external merchandising company nationwide (including weekend promoters)
• Tracking weekly, monthly and quarterly sales versus budgets and sell through
• Handling of all Spivs and incentives within all channels
• Managing internal sales support staff
• Creating and managing a yearly marketing budget for each Channel to be able to break it down per SKU
sold versus
• Setting up weekly and bi-weekly meetings with buyers, planners and merchandise executives in order to
have accurate information per channel to manage the channel accordingly
• Travelling to WalMart Head Office in Durban bi-weekly to meet with Buyers at Head Office
• Managing his own marketing spend budget
• Managing stock levels and allocations to channel
• Negotiating weekly broadsheet advert space and what SKU will be advertised and lining this up with in
store activities to sell though the SKU on advert as well as her full range across the Nikon Brand
• Putting different bundles together for each channel to differentiate each mass channel to be Unique
EMPLOYER LG ELECTRONICS SOUTH AFRICA
DATES OF EMPLOYMENT April 2008 - May 2011
POSITION Key Account Manager (Massmart (Game and Dion Wired Nation Wide)
and Hirsch`s/ (TV Specialist)/Business Development Manage (August
2010 – May 2011)
Key Account Manager (Independent Channel) (January 2009 – August
2010)
Sales Representative (April 2008 - January 2009)
REASON FOR LEAVING Looking for new opportunities

8. Responsibilities
Key Account Manager (Massmart (Game and Dion Wired Nation Wide) and Hirsch`s/ (TV Specialist)
/Business Development Manager (August 2010 – May 2011)
• In charge of Dion Wired and Game at Head Office level nation Wide
• Planning quarterly, yearly
• Work closely with the MD to develop sales plans
• Ability to break down resistance and open new sales opportunities
• Marketing plans month+12
• Customer entertainment where needed
• Do demand planning and negotiate key placement for LG advertising
• In store display (Stands, Point of Sale etc.)
• Organising promotions like ICC Cricket, F1 Grandprix trips, Salesman promotions etc.
• Making sure all the latest stock is in store
• Making sure full range of stock is on the floor and it`s in perfect condition
• Keeping track of actual budgets versus yearly target
• In charge of all Spivs and promotion within his channel
• Putting together specials and keeping it up to date on a weekly basis
• Creating and managing a yearly marketing budget for each client
• Manage the Game and Dion Wired Account nationally and ensure to dominate in store and market
share
• Travel to Durban every second week to see Game/Dion Wired Buyer and Directors at their Head Office
in Durban CBD at Massmart offices are based in Kwa Zulu Natal
• In charge and running a budget that exceeds R400m a year
Key Account Manager (Independent Channel) (January 2009 – August 2010)
• Running and growing top forty independent customers in Gauteng and Mpumalanga
• Give in store product knowledge
• Work closely with the MD to develop sales plans
• Ability to break down resistance and open new sales opportunities
• Face to face visits
• Customer entertainment where needed
• Do demand planning and negotiate key placement for LG advertising
• Do special promotions with keeping a close eye on ROI
• Doing dealer visits twice a month
• Making sure all the latest stock is in store
• Making sure full range of stock is on the floor and it`s in perfect condition
• Keeping track of actual budgets versus yearly target
• Collecting and approving promotions and SPIVS for the salesman
• Putting together specials and keeping it up to date on a weekly basis
• Creating and managing a yearly marketing budget for each client
• Managing 27 op the top independent clients in the Gauteng, keeping a close eye on quarterly growth as
well as sales and sell through figures
Sales Representative (April 2008 - January 2009)
• Selling of all white and brown goods to the retail market
• Managed the whole Mpumalanga area as well as Centurion
• Looked after all major retail outlets for example
• Game, Makro, Dion Wired, Lewis, House and Home etc.
• Daily call sheets
• Weekly sales meetings

9. • Monthly forward planning
• Forecasting
• In-store displays
• Compiling of adverts and birthday deals and specials
• Arranging credits and returns on faulty stock
• Negotiation of window and prime spot displays
EMPLOYER IVOLVE PTY LTD
DATES OF EMPLOYMENT January 2007 - April 2008
POSITION Internal Sales - Account
REASON FOR LEAVING Got better offer
Responsibilities
• Selling of IT hardware and software products to the various clientele, and to deal with the major IT
suppliers throughout South Africa with the following responsibilities
• Give feedback on orders
• Give information on payments received
• Give pricing
• Give feedback on the status of machines
• Give feedback on deliveries/warranty items
• Manage account internally
• Manage and control back order reports daily
• Getting prices and quoting client
• Placing orders
• Making sure his stock gets delivered to the clients
• Managing accounts externally and building up of clientele
• Giving clients a full technology solution
• Ordering internal stock and managing it
• Giving telephonic support
• Going out to see clients and closing of deals
• Following up on leads and selling clients not only a system but a full solution for their Company
• Giving any IT and networking advice
Selling of Cisco, Netgear, HP, Intel, Samsung, Acer, Symantec, Microsoft, DELL and all other computer
related products
EMPLOYER SAHARA COMPUTERS PTY
DATES OF EMPLOYMENT June 2004 - January 2007
POSITION Team Leader and Sales Executive
REASON FOR LEAVING Wanted to further his career into a management level

10. Responsibilities
Team Leader
• Team Leader with three sales people under him
• Reports requested by management
• Attend sales training with Vendors
• Dealing with client problems
• Organising credits and stock
• Help at work functions to entertain clients
• Managing sales team
Sales Executive
Selling of IT hardware and software products to the various clienteles, and to deal with major IT supplies
throughout South Africa with the following responsibilities
• Give feedback on orders
• Give information on payments received
• Give pricing
• Give feedback on the status of machines
• Give feedback on deliveries, warranty items
• Phone regular clients, new clients
• Hand in daily backorders
• Phone regular clients, new clients
• Give feedback on stock levels and customer requirements
• Hand in necessary
EMPLOYER NEXXON COMPUTERS
DATES OF EMPLOYMENT October 2003 - June 2004
POSITION Head of Sales Department
REASON FOR LEAVING Moved back into IT
Responsibilities
• Selling of IT hardware and software products to the various clientele, and to deal with major IT supplies
throughout the Gauteng Province
REFRENCES:
LOUIS JORDAAN- FORMER CEO NIKON SOUTH AFRICA – 082 416 5241
JOHANN PRINSLOO- LG AS WELL AS PHILIPS- 082 935 8185