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BeSprout Media Kit

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BeSprout Media Kit

  1. 1. Let us help you grow
  2. 2. Executive Summary <ul><li>Why is Internet marketing important? </li></ul><ul><ul><li>Internet marketing facts </li></ul></ul><ul><ul><li>Internet trends and data </li></ul></ul><ul><li>Who is BeSprout? </li></ul><ul><ul><li>How BeSprout can help your business </li></ul></ul><ul><ul><li>What BeSprout can do for you </li></ul></ul>
  3. 3. What’s the big deal about Internet marketing? <ul><li>73% of the US population is currently using the Internet </li></ul><ul><li>People use the Internet for a wide range of activities, mostly for information gathering and research </li></ul><ul><li>People who use the Internet are changing their shopping behaviors </li></ul>
  4. 4. Internet users in U.S. steadily increased over the years and reached 73% of the total population in 2008 <ul><li>Population data from US government official census data, http://www.usa.gov/ </li></ul><ul><li>Internet Usage data from Nielsen//NetRatings, http://www.nielsen-online.com/ </li></ul>
  5. 5. The most widespread use of the Internet is search utility for products, travel, hobbies – but mostly information gathering <ul><li>Data source: Stanford University, http://www.stanford.edu/group/siqss/Press_Release/press_detail.html </li></ul>
  6. 6. Internet users spend on average 4-8 hours every week on-line <ul><li>Data source: Stanford University, http://www.stanford.edu/group/siqss/Press_Release/press_detail.html </li></ul>
  7. 7. The more time Internet users spend on-line, the less time spent engaging traditional media <ul><li>Data source: Stanford University, http://www.stanford.edu/group/siqss/Press_Release/press_detail.html </li></ul>
  8. 8. Internet users are changing their information gathering, shopping and even driving habits <ul><li>Data source: Stanford University, http://www.stanford.edu/group/siqss/Press_Release/press_detail.html </li></ul>
  9. 9. Internet marketing provides your company the valuable opportunity to get ahead of the curve <ul><li>Drive quality traffic that represents your target market customers to your website </li></ul><ul><li>Increase sales leads from customers looking for your products or services through higher conversion rates </li></ul><ul><li>Build your brand online by communicating and delivering successful marketing messages to your audience </li></ul><ul><li>Increase your profile by standing out from your competitors </li></ul><ul><li>Be accountable with Return on Investment (ROI) tracking and other measurable reports that will help you understand what works </li></ul>
  10. 10. How is your website doing? <ul><li>Where does your website rank in search result page? </li></ul><ul><li>Where do your competitors’ websites rank in search result page? </li></ul><ul><li>How many people came to your website yesterday? </li></ul><ul><li>Where did they come from? </li></ul><ul><li>What keywords did they use to find you? </li></ul><ul><li>How many of these web surfers did you retain once they clicked onto your website? </li></ul>
  11. 11. Quick Facts: Search Engine Marketing <ul><li>85% of all traffic on the Internet comes from a search engine </li></ul><ul><li>90% of all users don’t look past the first 30 results (most only view top 10) </li></ul><ul><li>Many websites aren’t even indexed, and most are poorly optimized so they get little traffic from the search engines </li></ul><ul><li>Search Engine Marketing has proven to be the most cost-effective advertising solution </li></ul><ul><li>Unlike other advertising options, SEM has clear and measurable ROI (return on investment) </li></ul><ul><li>SEM operates using this formula for success: </li></ul><ul><ul><li>More (relevant) traffic + Good Conv. Rate = More Sales/Leads </li></ul></ul>
  12. 12. What is Search Engine Optimization? <ul><li>Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results. </li></ul>
  13. 13. What is Organic or “natural” search? <ul><li>An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click advertisement listings displayed among the search results. </li></ul>
  14. 14. How long does it take to see results? <ul><li>It can take between 4 - 12 weeks to see results </li></ul><ul><li>We start tracking your website's performance as soon as your website is submitted to the various search engines. </li></ul>
  15. 15. SEO Results <ul><li>Higher keyword rankings </li></ul><ul><li>Increased traffic </li></ul><ul><li>Increased sales </li></ul><ul><li>Measurable Return on Investment (ROI) </li></ul>
  16. 16. Why You Should Choose SEO <ul><li>Your competitors are. If you lag behind them in search engine rankings, you can lose your target audience </li></ul><ul><li>Your website is not just about your “product”. Your site generates leads and convinces search engine users to take a desired action </li></ul><ul><li>We can help you build your brand and name recognition </li></ul><ul><li>Targeted visitors can provide publicity, revenue, and exposure like no other form of marketing </li></ul>
  17. 17. BeSprout – About Us <ul><li>BeSprout is headquartered in Richmond, VA. BeSprout provides Search Engine Optimization (SEO), Internet Marketing, Website Design and Development, Database Development and E-Commerce Solutions for businesses. </li></ul><ul><li>BeSprout is a privately held web marketing company, comprised of a team of search engine specialists, programmers, graphic designers and copywriters. </li></ul>
  18. 18. What can BeSprout do for you? <ul><li>Identify search phrases to target (should be relevant to business/market, obtainable and profitable) </li></ul><ul><li>Drive more traffic to your site by targeting prospective clients seeking the products or services that your company offers </li></ul><ul><li>Increase the Return on Investment of your marketing dollars </li></ul><ul><li>Assist in writing copy that is both search engine friendly and also compelling to your website visitors </li></ul><ul><li>Study competitors and search engines in order to set your business apart from competing websites </li></ul>
  19. 19. <ul><li>We create and maximize your online presence on search engines to drive qualified traffic to your website </li></ul>Our Promise
  20. 20. Contact Us <ul><li>Jeff Hamlin </li></ul><ul><li>Account Executive </li></ul><ul><li>4701 Cox Road Suite 275 </li></ul><ul><li>Glen Allen, VA 23060 </li></ul><ul><li>E-mail: </li></ul><ul><li>[email_address] </li></ul><ul><li>Bus: (804) 523-9126 </li></ul><ul><li>Fax: (804) 273-1275 </li></ul><ul><li>www.besproutseo.com </li></ul>

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