1. Mobile Payment Systems
NFC and other technologies have developed to create the possibility of mobile payment.
Capability for use in many different types of companies-hotels, restaurants, retail, etc.
66% of people have used smartphone to make purchases.
Estimated spending of $75,000,000 in 2015 using mobile payments.
Case Studies
Blue Glass Café
o LevelUp system
o Increased revenue and customer loyalty
o Easy to use for both employees and customers
Starbucks
o Square system (not using all capabilities)
o Customers can use branded Starbucks app or Square app
o Mixed reviews on success of system
Interview
General Manager-St. Paul Hotel-Jeffrey Kraemer
Impact on Business
Changing the way consumers make purchases
Increases loyalty to businesses
Increases analytics available to businesses
Course Content
Target Audience
Market Opportunity
Interactive Marketing
Marketing Information Systems
Market Segmentation
Competitive Advantage
Appeals to tech-savvy consumers
Lower fees for processing payments than regular credit/debit card companies
Decreases time spent at check-out
Possibility for customers to place order before arriving at restaurant and make payment in
advance-decreases wait time