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How Unilever has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty

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Robert Candelino, Unilever

Published in: Marketing
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How Unilever has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty

  1. 1. @newscred Keynote: Case Study – How Unilever Has Mastered the Art of Storytelling to Capture Our Hearts and Brand Loyalty Rob Candelino, General Manager/ VP Marketing, Haircare, Unilever
  2. 2. BRANDS WITH PURPOSE
  3. 3. 3 CAMPAIGN FOR REAL BEAUTY
  4. 4. 4 Walking 
 the Talk Challenging Stereotypes & Encouraging Discussion Listening 
 to Women ONLY 2% of women around the world would describe themselves as beautiful
  5. 5. total PR ! impressions secured BILLIO N 5.1 Decreased negative social sentiment around curls by 20% Printed books requested by school, libraries, community groups 1K+ E-book downloads 101K+ Keyboard installs/ downloads 928K+ MILLION 28.3 film view s
  6. 6. THANK YOU @dove #LoveYourHair
  7. 7. @newscred MASTER CONTENT MARKETING WITH #ThinkContent University Get over six hours of premium content free with promo code: TCSummit16* Regularly $895; expires June 17, 2016 insights.newscred.com/thinkcontent-u

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