Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Future of Media and the Impact on Content

438 views

Published on

Tom Goodwin, EVP and Head of Innovation at Zenith, highlights where media and consumption is heading and how that will influence the way that content is created and consumed for years to come.

Published in: Business
  • Be the first to comment

The Future of Media and the Impact on Content

  1. 1. Tom Goodwin - EVP, Head of Innovation - Zenith Trends for the Future of Media And Content
  2. 2. $2,250,000
  3. 3. $134,000
  4. 4. ‹#› Today 25 mins Hello Context Of Change 6 Trends to Inspire The Future of Content Marketing
  5. 5. Things have never changed so fast before. But will never change so slowly again.
  6. 6. Not everything is changing.
  7. 7. Some changes bring threats. Some opportunities.
  8. 8. Some Don’t Matter
  9. 9. My job is to provoke a debate about this.
  10. 10. ‹#›
  11. 11. ‹#› Today 25 mins Hello Context Of Change 6 Trends to Inspire The Future of Content Marketing
  12. 12. Video
  13. 13. Social
  14. 14. Commerce
  15. 15. News
  16. 16. Content Marketing
  17. 17. Digital Garnish
  18. 18. Home Depot
  19. 19. A bolt on approach.
  20. 20. ‹#› Today 25 mins Hello Context Of Change 6 Trends to Inspire The Future of Content Marketing
  21. 21. The Post Digital Age: 6 Themes to inspire.
  22. 22. Digital Disappears1
  23. 23. Infinite Screens 2
  24. 24. Retail picture.
  25. 25. More Intimate Screens and Data 3
  26. 26. Movie theatre
  27. 27. TV
  28. 28. Desktop
  29. 29. Mobile
  30. 30. New Realities4
  31. 31. The First VR
  32. 32. The First AR
  33. 33. More Mediated5
  34. 34. ‹#›
  35. 35. Nearly all incremental media is mobile
  36. 36. Personalization / Automation / Thinner Web 6
  37. 37. Thin
  38. 38. Anticipatory Computing
  39. 39. Personal Predictive
  40. 40. Voice
  41. 41. AI
  42. 42. ‹#› Today 25 mins Hello Context Of Change 6 Trends to Inspire The Future of Content Marketing
  43. 43. A new era in Advertising. Post Digital Blurred Lines New Behaviors Client Problems New Thinking
  44. 44. Trusted Ad Formshttp://www.nielsen.com/ma/en/insights/news/2015/digital-formats-are-among-the-most-trusted-advertising-sources-despite-slow-growth.html
  45. 45. Content Is The Answer
  46. 46. Content Marketing Has Never Been Defined
  47. 47. NATIVE For Some
  48. 48. Two Things: Native - Custom Made Ad Units Content Marketing- Leverage the power of publisher knowledge and dynamics
  49. 49. Don’t reduce around limitations Work only around the newly or not yet possible Blur lines Make lives easier, don’t ask for more Get mobile right. Forget the Assumptions of the Past
  50. 50. We’ve the best canvas we’ve ever known.
  51. 51. Best Time Ever to Work in Marketing.
  52. 52. Thanks @tomfgoodwin

×