The album was made in dire straits too. The band was heavily in debt and openly at war with its record company.
The record company came up with the rather hyperbolic marketing phrase, “The only band that matters.” It stuck because there was a strain of truth to it. The Clash cut through the drivel and mindlessness of New Wave and came across as genuine, as opposed to manufactured pop or pretentious art rock. The band walked their working-class talk, going into debt to keep concert tickets and album prices low. They didn’t break even until 1982—a fact they “wore as a badge of pride.”
Slide 2 and 3 Say something important
The Clash, especially Joe Strummer, wanted to start a conversation.
Other punk bands, such as the Sex Pistols, stood for complete anarchy and not much else. The Clash was a disrupter, no question, but they wanted to lead a movement rather than just throw a brick at someone’s head. The results speak for themselves: The Sex Pistols imploded after one album, while the Clash delivered decades of great music.
When you lead conversations that matter, you give customers a reason to follow you. If that seems beyond your purview, maybe it’s because you see your business as a transaction, rather than as a brand that adds value to people’s lives. There’s nothing wrong with that, but it does mean you’ll forever compete on price rather than on who you are and why you exist.
Can you add a sound clip of London Calling here? DONE
WE HAVE DUPICATED THIS SLIDE JUST IN CASE YOU LIKE THIS NEW VERSION
Add a quick clip of: https://www.youtube.com/watch?v=l3i9ilHpPko -> DONE
Can you clean up this slide and add an old school black and white flip counter to the top that starts at zero and goes to 100k plus? -> DONE
Using Direct Sponsored Content, we A/B tested ‘eBook’ versus ‘guide’ to see which resonated better with our audience. ‘Guide’ saw a 100% increase in click through rate (CTR). Knowing that quotes and stats both work well, we tested an image featuring a statistic versus an image featuring a quote. The image with the quote saw a 30% lift in CTR versus the stat image. With a hypothesis that people like images of people rather than objects, we tested an image versus a human and the human saw +160% CTR and +290% CVR.
Please clean this slide up. -> DONE
Can you create a collage of all of the different assets that BaramBambu is creating for the upcoming Sophisticated Marketer’s Guide to Global Marketing and have them populate into a full bleed? I want to illustrate how many create assets for email, the blog, landing page, and A/B testing we create for the launch. BIG and BOLD! -> DONE
Again, please just add some pop and shine to this one. -> DONE
Again, please just add some pop and shine to this one. Maybe make them pop up or populate across the screen over the top of a globe since this is meant to represent a Global Always on mindset. -> DONE
Animate each line to appear on click. -> DONE
TEXT in the style of: https://www.google.co.uk/search?q=punk+rock+UK&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj-mLaY0ITNAhUEIMAKHWOIDyYQ_AUIBygB&biw=1092&bih=589#tbm=isch&q=anarchy+in+the+UK&imgrc=GggkddxIFQf2MM%3A -> DONE
Can You add this to start playing on Click at :12 second mark on? https://www.youtube.com/watch?v=1M02bAWDFkI -> DONE
How to Build an Owned Media Empire with EPIC Content Marketing
I think people ought to know that we’re anti-fascist,
we’re anti-violence, we’re anti-racist, and we’re pro-creative.
We’re against ignorance.
People can change anything they want to. And that means
everything in the world
of overall respondents say they would consider
ending a brand relationship because of irrelevant
promotions, and an additional 22% say they would
definitely defect from the brand.
The Sophisticated Marketer’s
Guide to LinkedIn
The Big Rock – The Debut
Repurpose, Repurpose, Then Repurpose Some More
BIG ROCK (Gated)
The Always on Strategy For those about
The Results Out of the Gate
One of our evergreen pieces
of content, The Sophisticated
Marketer’s Guide of
LinkedIn, continues to
generate the highest number
of downloads and the highest
number of marketing qualified
Set up a test of different updates to reach different audiences.
Sponsored Update 1:
Targeted to CMOs
These insights can help you drive
transformational change to your business.
Sponsored Update 2:
Targeted to Marketing Directors
Need to demonstrate the ROI of your
marketing efforts? These insights can help.
Sponsored Update 3:
Targeted to Social Media Managers
Social media managers: Get the insights you
need to drive the engagement you want.
Example: B2B Marketing company XYZ has
recently launched a new piece of research
and is publishing updates to LinkedIn to drive
marketers to download it.
Guide’ saw a 100% increase in
click through rate (CTR).
The image with the quote saw a 30%
lift in CTR versus the image
image versus a human and the
human saw +160% CTR and +290%
CONTENT WE SEE