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Hussain’s House: Using Content to Connect with Millennials

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Hussain Manawer, YouTuber/poet/mental health spokesman/future astronaut, talks about how brands can better create and use content to connect with the most powerful generation of all time: millennials.

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Hussain’s House: Using Content to Connect with Millennials

  1. 1. 1
  2. 2. 2 Welcome to HUSSAIN’S HOUSE
  3. 3. 3 MY NAME IS HUSSAIN
  4. 4. 4 ABOUT ME
  5. 5. 5 HUSSAIN’S HOUSE
  6. 6. 6 HUSSAIN’S HOUSE Visited over 400 schools across the world to deliver poetry classes Partnered with Kings College to now provide free educational programme for young people
  7. 7. 7
  8. 8. 8 THE RULES HAVE CHANGED
  9. 9. 9 We are the most powerful generation of all time
  10. 10. 10 How do you engage this generation?
  11. 11. 11 Hungry Menu Eat & Digest #QualityControl
  12. 12. 12 - Night tube – 500k - My old school – 300k - Failure meets success – 250k
  13. 13. 13
  14. 14. 14 S N A P C H A T Ways to use it: -Provide private / exclusive content -Offer perks / promotions -Take users behind the scenes
  15. 15. 15 INCLUSION OVERIDES ENDORESMENTS
  16. 16. 16 Where brands fail -Understand the values that drive them: Happiness, Discovery, Sharing, Passion -Understand their realistic lifestyles and experiences – discover ways to amplify their reality
  17. 17. 17 S P A C E WORK 1 24/07 Frequently, your initial font choice
  18. 18. 18 OPEN MIND SUMMIT A global summit like never before Calling in World Leaders Demolish the Stigma attached to Mental Health Creating Social / Political Change Providing Solutions
  19. 19. 19 THE PLAYGROUND
  20. 20. 20 CONTACT ME .com/HussainsHouse .com/HussainsHouse Ps: Make content that will change lives We need it now more than ever Hussain Manawer Hussains_House Hussains_House

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