Presented at the Community Foundation of Sarasota County on June 28, 2011, the Nonprofit Social Media Recipe introduces the right space, recipe, raw materials, taste testing and seasoning you need to make a great social media meal for your organization.

1. The Nonprofit Social Media Recipe 5 Juicy Ingredients for Success

2. We’re talkin’ strategytoday. Today you’ll get an e-mail with a link to this presentation.

4. A recipe. (your strategy, complete with target audience, goals, tactics)

5. Raw material. (the right mix of content)

6. A taste tester. (measurement)

7. Seasoning here and there. (staying current)Lunch Bunch O’ Social Media Monday, May 2, 2011

8. A transition of sorts has been going on… Lunch Bunch O’ Social Media Monday, May 2, 2011 “I like to be heard/ have input” “Short, frequent updates are all I have time for” “Speak to me in real words”

9. Picture this: Over 15 million Facebook users are 55+. (A 60% growth rate in the last year.) Lunch Bunch O’ Social Media Monday, May 2, 2011 Active users spend an average of 1 hour a day on Facebook. 48 hours of YouTube video is uploaded every minute.

11. I set up a personal profile but don’t use it.

12. I log in every now and then.

13. I’m on Facebook weekly/ daily.Lunch Bunch O’ Social Media Monday, May 2, 2011

15. We set up a page but have done little else.

16. We’re using Facebook but have reached a standstill /don’t know where it’s going.

17. We’re using Facebook regularly and feel weare effective.Lunch Bunch O’ Social Media Monday, May 2, 2011

19. It’s something we plan to start/keep exploring in a “test” or “pilot” sense.

20. It’s a relevant piece of our communications plan.Lunch Bunch O’ Social Media Monday, May 2, 2011

21. Social media opportunities for nonprofits are many. Lunch Bunch O’ Social Media Monday, May 2, 2011

22. Perceptions of Online Involvement Somewhat/ Strongly Agree Lunch Bunch O’ Social Media Monday, May 2, 2011 65% 60% 58% 53% Source: Georgetown University Study, Center for Social Impact Communication & Ogilvy Public Relations Worldwide, May 2011

24. Getting info on trends, preferences, your competition, national orgs with similar missions

25. Building relationships with existing volunteers/ donors/ members/ funders/ sponsors and reaching out to new onesLunch Bunch O’ Social Media Monday, May 2, 2011

27. The right influencers.

30. Social media power users to help spread the word.

31. Partner organizations to “like” your page and tag your page in related posts

33. Lunch Bunch O’ Social Media Monday, May 2, 2011

34. Lunch Bunch O’ Social Media Monday, May 2, 2011

35. Lunch Bunch O’ Social Media Monday, May 2, 2011

36. Facebook friends (individuals) can be big ambassadors for your brand—it’s the power of social networking. 30% were directed to our Facebook page from another FB friend—the same percentage who connected to the page through e-news. Lunch Bunch O’ Social Media Monday, May 2, 2011

37. Do you (or your staff) actively use PERSONAL social media accounts to increase awareness of/ engagement about your cause? Lunch Bunch O’ Social Media Monday, May 2, 2011

38. Trouble in the kitchen What are you worried about? Confidentiality? Employee Inappropriateness? Negative feedback? Time?

40. Keep your messages on brand

42. Red CrossConfidentiality, who’s in charge, appropriateness, encouragementNOT censorship

44. Goals

45. Tools

48. Pick the right tools.

50. Analytics

51. Causes Application

58. Philanthropic, nonprofit and local media

59. Other local nonprofits

60. National nonprofits carrying out your mission

63. Establish your “street creds”

64. Showcase your work frequently

68. Recruit volunteers active on Facebook to post on their personal profiles after each engagement.

70. On-mission/brand

73. What to post: Stuff that matches your SM goals. Stories about the people you serve and the people who serve them Links to articles related to your mission Trivia about your staff, volunteers or board Shout outs to your stars, sponsors, partner nonprofits, etc. Specific actions fans can take to help.

76. It’s not just about what you post... ….It’s about what others say. Lunch Bunch O’ Social Media Monday, May 2, 2011

78. Dispel the mystery!Talk about your work, your staff, your donors (with permission).

81. Well-defined

82. Supported by a network of people you can count on onlineLunch Bunch O’ Social Media Monday, May 2, 2011

85. Donors want more input where they give

86. Spouses and children (young or grown) are involved in philanthropic decisionsLunch Bunch O’ Social Media Monday, May 2, 2011

87. Lunch Bunch O’ Social Media Monday, May 2, 2011 Share their stories.

88. Lunch Bunch O’ Social Media Monday, May 2, 2011 Focus on specific examples of how they can help.

90. Engagement

92. Fans are engaged.“Likes”, “comments”, clicks, posting on your wall, tagging

93. Goals are met. (increased awareness, for ex.)Feedback, anecdotes or direct observations/ outcomes Lunch Bunch O’ Social Media Monday, May 2, 2011

95. Hootsuite/ TweetDeck

96. Google AnalyticsLunch Bunch O’ Social Media Monday, May 2, 2011

97. Facebook Insights Lunch Bunch O’ Social Media Monday, May 2, 2011

98. Facebook Insights Lunch Bunch O’ Social Media Monday, May 2, 2011

99. Hootsuite Lunch Bunch O’ Social Media Monday, May 2, 2011

100. Hootsuite Lunch Bunch O’ Social Media Monday, May 2, 2011

102. Like & follow others

103. Donations per “like”Lunch Bunch O’ Social Media Monday, May 2, 2011

104. Survey Monkey is Your Friend. 91% of survey respondents said the Community Foundation of Sarasota County’s Facebook page has helped them better understand what we do. Lunch Bunch O’ Social Media Monday, May 2, 2011 67% of survey respondents said the Community Foundation of Sarasota County’s Facebook page has helped them better know our staff.

106. Recruit volunteers active on Facebook to post on their personal profiles after each engagement.

109. 5 Facebook Seasonings The Nonprofit Facebook Guy Mashable Facebook Pages Causes Other local/ national nonprofits

111. A recipe.

112. Raw material.

113. A taste tester.