Company Pitch by Plugify at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.

1. October 31, 2018
Pitch NOAH London

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

3. 2
Back in 2015, booking a live music
performance was complex and costly.
THE ISSUE

4. How We Solve It.
3
Plugify is a two-sided marketplace that makes it super easy to find and book
a band, DJ or musician online.
How It Works.
v Search the platform
v Send a message
v Get a free quote
v Confirm & pay
v Leave a review
Business model:
15% commission per transaction.

5. Stellar Product with Proven Business Model.
4
+69
NPS
We’ve built a worldclass product with an
NPS in the range of Apple and Netflix.
Sources: Internal data; Desk research
74%
26%
Paid
Organic
As such Plugify largely grows organically¹.
1 Displayed in pie chart: unique request value by channel, Jan 1 – Sept 13 2018. Other data: 2018FY.
With acquisition costs paid back immediately.€ 73
Net Revenue
per Booking
€ 52
Booking
Acquisition
Cost

6. Best Positioned to Capture Fragmented € 13 bn Market.
5
Competitive Landscape.
v Largest player in
Europe, while
operating in
smallest market
v Lean & mean team
(4.5 FTE only)
v Best product

7. Ready to Scale Aggressively.
6
Source: Internal data
Financial Outlook, 2018 – 2020.
-€ 695k-€ 533k
€ 2,279k
€ 7,090k
€ 1,025k
€ 894k
(15% recurring)
-€ 155k
€ 277k€ 101k
202020192018
Net Revenue
EBIT
Gross Merchandise Vaue

8. Management Team.
7
Eline Leijten (31), Founder & CEO, Head of Growth
• MSc Financial Economics, LLM Dutch Law (both with distinction)
• Previously: strategy consultant with OC&C Strategy Consultants
• Former singer in the Hermes House Band
• Awards: Dutch Pitch Champion 2017;
Winner TEDxAmsterdamWomen Startup Award 2016;
Winner TheNextWomen Pitch Competition 2016
Mamoun Saudi (30), Chief Technology Officer
• BSc Computer Engineering
• Previously: Head of Engineering at Boundless Drop
(managing 15 engineers)
• Extensive software development experience (+7 years)

9. Investment Opportunity.
8
We’re raising a bridge round of € 500,000 to accelerate growth in the Benelux and
soft launch in a new market.
1 or more smart investor(s)Investment Opportunity: € 500,000
We will use this investment to:
¾Double GMV in the Benelux
¾Increase on-site conversion
¾Soft launch abroad
Experience:
¾Marketplaces / e-commerce
¾UK / Germany / Nordics
¾Music / entertainment
¾Artificial Intelligence

10. 9Eline Leijten I hope you like jammin’ too.

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis