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Farmy - NOAH18 London


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Company Pitch by Farmy at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.

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Farmy - NOAH18 London

  1. 1. Farmy – Changing the way we eat.
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission Mission Mission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2019 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Hangar 11, Tel Aviv
  3. 3. • Otto Group • • d-group (Accenture) • Various start-ups • University of Applied Sciences, Hamburg ROMAN HARTMANN Co-CEO & Founder • Roland Berger • Rocket Internet • Groupon • Otto Group • EBS, Oestrich-Winkel • MGIMO, Moscow TOBIAS SCHUBERT Co-CEO & Founder This is Farmy
  4. 4. ´Online market place for weekly grocery shopping in a sustainable manner.´ • Est. 2014, in Switzerland • > 6000 products & > 600 producers This is Farmy
  5. 5. How it works Afternoon Delivery of super fresh products to your doorstep. Morning Products arrive at the Farmy hub and are beeing picked & packed. Midnight untill morning Producers receive order lists and start to harvest or to produce. Until midnight Customers place their orders. 1 2 3 4 Only 15 h from order placement to your table!
  6. 6. Win-Win-Win ENVIRONMENT - Less CO2 exhaustions - Better for animals - Better for farmland PRODUCERS - Additional revenue channel - Better margins - Access to new customers CUSTOMERS - Best quality/ absolute fresh - Huge assortment - Transparency - Convenience: - Exact delivery (+/- 15 min.) - Free delivery
  7. 7. Client app Farmy’s IT
  8. 8. Courier app Showing customer relevant information & adress, including bottle deposit return functionality Connected with google maps Showing location of each bag in the vehicle and also allows communication about delays, etc. Farmy’s IT
  9. 9. Farmy’s IT Picking app, warehouse management system and route planning tool Own tools and in-house IT allow fast changes and reduce IT cost.
  10. 10. Farmy drives innovation Farmy´s e-vehicle • Self-developed container & customized e-vehicle, exclusively built by a German automotive specialist company from Sindelfingen • 100% electrical • 4-5 drops per hour Speakers with chicken sound! ☺
  11. 11. < Swiss e-commerce awards 2018: Farmy was rewarded as the No.1 online market place in Switzerland! < Farmy NPS: 60! Happy clients ☺
  12. 12. Unit economics per order in CHF Average order value 109 - Cancelations & discounts 3 - COGS (product margin of 37%) 68 - Payment fees 2 - Shipping cost 6.5 - Fulfilment & packaging 11 Contribution Margin I 18.5 - Marketing cost 6 Contribution Margin II Profit per order 12.5 Figures YtY growth 50-60% Est. revenue 2018 CHF 8.0 m Break-even before head office cost
  13. 13. Mass food Transparency & local sourcing Sustainabe food Intransparency & global sourcing Own market Farmy clearly adresses its own market segment!
  14. 14. Grocery: EUR 230 bn EUR 254 bn Grocery online: 1.5% 4.9%* Grocery online: EUR 3.5 bn EUR 12.6 bn Sustainable grocery online: EUR 1.2 bn EUR 3.2 DACH market size 2017 2022 *CAGR of food online until 2022 = 27% Sources: Kantar Worldpanel, Bundesamt für Statistik The opportunity is huge! 4 x market growth by 2022 4 x !!! Existing Farmy hubs Future Farmy hubs
  15. 15. Size: EUR 10 m Closing: End Q1 2019 Use of funds: 1. Bring Swiss business to break-even 2. Start expansion to Germany & Austria Funds raised until today: EUR 10 m Current investors: HNWIs Among them Dominique Locher, former CEO of LeShop Investment round
  16. 16. Thank you! Contact:
  17. 17. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 25+ successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE October 2016 July 2018 December 2016 ® The NOAH Advisors Core Banking Team Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Exclusive Financial Advisor to PromoFarma and its shareholders Financial Advisor to Silver Lake Investment in by September 2018 August 2017 Financial Advisor to 10bis and its shareholders Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Nikhil Parmar Director Olek Skwarczek Analyst Lukas Schlund Analyst Sale of 100% in to Sale of 100% in for €135m to 10Bis