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ARTPIQ - NOAH18 London


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Company Pitch by ARTPIQ at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.

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ARTPIQ - NOAH18 London

  1. 1. T H E M O S T P R O M I S I N G , A F F O R D A B L E A R T T H AT W I L L T U R N I N T O Y O U R F I R S T L O N G - T E R M I N V E S T M E N T A R T F O R E V E RY O N E
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission Mission Mission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2019 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Hangar 11, Tel Aviv
  3. 3. P R I M A RY A R T M A R K E T O F F E R S U N TA P P E D P O T E N T I A L O F > E U R 5 0 B I L L I O N E U R 1 4 B I L L I O N E U R 3 5 B I L L I O N AUCTIONS & GALLERIES Addressable Market EUR> 50 billion 78% of millennials who bought art in 2018, bought it online Unique value proposition GALLERIES PRINTS & WALL DECOR E U R 5 0 B I L L I O N 100% Original art by emerging artist 10’000 Avg. price Primary Secondary Art market 100% Affordable for every budget (incl. finance options) 100% Online & convenient T H E A R T M A R K E T - 1 - Only artists from top universities
  4. 4. A R T P I Q H E L P S T O O V E R C O M E C U R R E N T C H A L L E N G E S I N T O D AY ’ S A R T M A R K E T AFFORDABILITY LACK OF TRANSPARENCY ACCESSIBILITY High price point of original art Arbitrary pricing of galleries, due to “cost plus” approach and gallery reputation rather than artist Market is highly fragmented, elitist and still largely offline Lower price point & financing Fair value pricing based on proprietary algorithim Transparent, inclusive and convenient to navigate online platform CHALLENGES SOLUTIONS LACK OF SALES CHANNELS LACK OF FUNDING LACK OF SELF- ORGANISATION COLLECTORARTIST Lack of qualitative sales channels Artist lack funding to focus on art Artist is missing out on opportunities ARTPIQ takes care of marketing by leveraging its unified collector and follower base Facilitate crowdfunding by simplifying due-diligence and valuation ARTPIQ takes care of managing logistics etc. as well as providing network T H E A R T M A R K E T 1 2 3 4 5 6 - 2 -
  5. 5. A R T P I Q - T H E W O R L D ’ S F I R S T O N L I N E P L AT F O R M T O B U Y A N D I N V E S T I N E M E R G I N G A R T ONLINE SALES PLATFORM Artists Collectors Investors 100% Original art for every budget (incl. financing) Transparent, qualified selection of emerging artists from top universities Unified and fair pricing, supporting value appreciation Leveraging online marketing expertise to sell to “untapped” collector base + first-time buyers globally CROWDFUNDING Origination of crowdfunded bridge loans to help artists realise new projects (”bridge loans for life after university”) Facilitating art investments by providing transparent pricing, valuation and return data Reducing risk by managing funds as well as sales of artworks and repayments PRICING DATA BASE Building the first pricing database for primary, emerging art market based on actual performance / sales data Building pricing algorithm to ensure fair value pricing of art Building an aggregated collector and investor base 1 3 2 H O W I T W O R K S - 3 -
  6. 6. C U R R E N T LY S A L E S C O M M I S S I O N I S A R T P I Q ’ S P R I M A RY R E V E N U E S T R E A M ; G O I N G F O R W A R D F U R T H E R M O N E TA R I S AT I O N L E V E L S A R E P L A N N E D 366 € 1’220 € Average sales price 30% Commission 70% Artist proceeds Prices range from €100 -8,000 854 € Commission for crowdfunding loans Listing fees for artists Premium memberships collectors & investors FURTHER MONETARISATION LEVELS H O W I T W O R K S
  7. 7. FA C T S & F I G U R E S - 5 - EUR > 65k sales upd. (since April 2018) 50 artworks sold & delivered Traffic >25k website visitors since April 2018 13k+ followers on Instagram Platform launched 40+ artists onboard Financing options active Logistics partners onboarded 1st Summerhouse artist residency 2018 with successful vernissage completed 2nd vernissage in cooperation with U-Start Club, Milan completed Partnerships realised First online marketing trial with CTR of >3.66%
  8. 8. - 6 - W E A R E G R O W I N G O U R F O L L O W E R B A S E D E E P D I V E : M A R K E T I N G JAN APR (Launch) DEC 20 k 10 k 0 k 100% organic growth Over 100k accounts reached +100 follower per day Growth rate of 7.69% Gagosian: 930k Sotheby’s: 724k Christie’s: 514k Saatchi Art: 433k Lumas: 30.7k Emerging art galleries: <5k
  9. 9. Implement crowdfunding loans (BaFin licence) Launch first ARTPIQ market report Integrate automated pricing into website / frontend AR app Rollout into new markets Place ARTPIQ at established art fairs Partnerships with auctions/ secondary market Break-even 2021 Start online marketing campaign Develop offline marketing (artist merchandise) Establish artist award Implement financing for items >EUR 1500 Launch referral programme Launch first ARTPIQ market report Integrate automated pricing into website / frontend 2 0 1 9 2 0 2 0 A N D B E Y O N D W H E R E W E A R E H E A D I N G N E X T S T E P S - 7 -
  10. 10. +49 (0) 172 / 587 333 6 @artpiq A N D L E T U S K N O W I F Y O U N E E D N E W A R T F O R Y O U R O F F I C E T H A N K Y O U F O R L I S T E N I N G - 9 -
  11. 11. T H E T E A M - 10 -
  12. 12. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 25+ successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE October 2016 July 2018 December 2016 ® The NOAH Advisors Core Banking Team Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Exclusive Financial Advisor to PromoFarma and its shareholders Financial Advisor to Silver Lake Investment in by September 2018 August 2017 Financial Advisor to 10bis and its shareholders Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Nikhil Parmar Director Olek Skwarczek Analyst Lukas Schlund Analyst Sale of 100% in to Sale of 100% in for €135m to 10Bis