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BNR Technology / Hopi - NOAH18 Berlin

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Company Pitch by Onur Erba, BNR Technology / Hopi at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

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BNR Technology / Hopi - NOAH18 Berlin

  1. 1. Sales machine driven by data and personalization !1
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission MissionMission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Haoman 17, Tel Aviv
  3. 3. USED BY ALMOST OF SHOPPERS OWNING A SMARTPHONE. 50% IN ONLY 3 YEARS… $1B GMV annually *95% Repeat Customers 7.500 physical store presence *120 Merchants 70.000 daily transactions with SKU level data 6.2 M members More than the branches of top 5 banks in Turkey combined !2
  4. 4. MASS SEGMENT MICRO SEGMENT SEGMENT OF 1 6,2 MILLION MEMBERS, 6,2 MILLION SEGMENTS !3
  5. 5. • Brand • Product information (Model, color, size, type, gender, age) • Amount • Location • Season (new, sales) • Channel (online, offline) • Time (night, day, day of week) TRANSACTION DATA • Demographics • General lifestyle, social and leisure preferences • Shopping habits • Interested categories and merchant types QUESTIONNAIRE • Location data (home, office, point of interest, travel destinations) • Store and aisle via beacons LOCATION Hopi is an AI that comes to life as “YOUR HOPI” once downloaded to your mobile phone. Our unique technology, which accumulates data from a wide range of partners and channels, predicts what consumers want and when they want it, making shopping more rewarding and engaging. DATA DRIVEN EXPERIENCE DESIGN 15K Cash Registers 70.000 Daily Transactions 8M GPS Signals 15K Beacons !4
  6. 6. WHAT DOES HOPI KNOW ABOUT MRS. SELİN? Female Has Master’s Degree Her phone is Samsung S8; she is expected to replace it with Samsung S9 She bought a Star Wars t-shirt for herself and an Elsa princess costume for her daughter 2 kids (one between 2-5 years old and other 6-12) Spends $150 on sport shoes and $250 on other types of shoes She likes Sushi 30% of all Hopi transactions are onlineWorks in European side, lives in Asian side Favorite leisure activities are reading, watching TV and going to movie theaters Tracks deals on cinema, travel, shoe and home decoration categories Transfers Paracık to members in Ankara; might have relatives there She takes her children to skiing on winter break 38 years old Visits museums frequently; might be into history Does not visit shopping malls frequently during the week however she has occasional visits to İstinye Mall on some Wednesday’s and Friday’s at noon or after 6pm Likes spending time at bookstores !5
  7. 7. Hopi members earn PARACIK (coin) for all purchases, and even more for targeted campaigns DIFFERENTIATION: BOOST MECHANISM Paracıks (coins) worth x2, x3, x4, x5 with boost campaigns increasing Hopi members purchasing power thus sales of merchants AN INNOVATIVE REWARD SYSTEM PARACIK !6
  8. 8. $59M PARACIK Hopi members earned $59M Paracık by shopping from Hopi merchants $53M $75M + 41% $22M additional value to Hopi Members Hopi members redeemed $53M Paracık … and spent it for 41% more in worth !7
  9. 9. 15% of GMV SUPER FAST ADOPTION OF MOBILE PAYMENT SHARE OF HOPİ MOBILE PAYMENT $14.000 HIGHEST TICKET SIZE !8
  10. 10. SHOPPING EXPERIENCE OF MRS. SELİN Hopi designs a highly personalized consumer journey starting from home, continuing with shopping mall and store visit and even post purchase feedback process Hey Selin, you should be running low on your perfume, and I have a special Paracık offer on your favorite brand Lancome at Boyner. Let’s visit Istinye Park :) 1 minute ago Mrs. Selin occasionally visits the popular shopping mall near her office. Just before lunch break, at the office, she receives a message from Hopi.. !9
  11. 11. Since we are here, why not visit Nike as well? Kids grow fast! The size 33 shoe you bought won’t fit any more, let’s pick a new one by multiplying your Paracıks 1 minute ago Hopi understands that she has arrived and spent sometime inside the shopping mall and makes another hyper personalized offer before she leaves. !10
  12. 12. Hello Selin, kids sneakers are at the back, also check out sportswear section for new arrivals These are the models I’ve picked for you. EXPERI ENCE FOOTWEAR WALL / WOMEN + MEN E N T R A N C E REGISTER MANNEQUINS SPORTSWEAR STYLING WINDOWDISPLAY BASKETBALL KIDS TRAINING SPORTSWEAR How was your experience today? Please let us know in our survey and earn Paracık :) 1 2 3 … and back at the office Selin receives a notification about a new restaurant in the neighborhood, well as activity suggestions with kids for the weekend !11
  13. 13. We are pioneering the use of AI to help businesses better understand and reach customers while creating a highly personalized shopping experience for millions of users. TURKEY’S LEADING SHOPPING COMPANION !12
  14. 14. FASHION +42% +54,9% GAS TRAVEL +98,9% ANNUAL GMV GROWTH BY CATEGORY Hopi has taken over 10% of all fashion retail market in 3 years. NEXT VERTICALS GROCERY +174,9% 2017 2018 2017 2018 2017 2018 2017 2018 !13
  15. 15. BETTER CHURN RATES 4% IMPROVEMENT INCREASE IN FREQUENCY 20% HIGHER THAN REGULAR CUSTOMERS HIGHER TICKET VALUE 28% HIGHER FOR HOPI MEMBERS NEW CUSTOMERS 21% COME FROM HOPI MEMBERS HOPİ EXPERIENCE OF OUR MERCHANT PARTNERS Hopi provided itself as an effective marketing tool for brands with outstanding business results. !14
  16. 16. WHAT’S NEXT? REVOLUTIONIZE THE WAY MARKETING IS DONE! !15
  17. 17. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com The NOAH Advisors Core Banking Team Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Aleksander Skwarczek Analyst aleksander.skwarczek@noah-advisors.com Nikhil Parmar Director nikhil.parmar@noah-advisors.com

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