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Company Pitch by Julia Brucher, KIDSORTED at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

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  1. 1. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission MissionMission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Haoman 17, Tel Aviv
  2. 2. KIDSORTED is the little black book for your family. Our vision is to be the world's largest technology platform for kids activities and services. 2
  3. 3. Market Size 3 £19 billion UK Market A/B demographic Activities, birthday parties, holiday camps, and tutors £6.5 billion London market £12.4 billion Top 4 US metro markets NYC, Los Angeles, San Francisco, Chicago 3
  4. 4. The Problem 4 Spends a ton! >£8k per child per year on activities and services Hates wasting precious time searching Hassle of booking (phone / email) and paying (bank transfer / cheque) The Parent View
  5. 5. The Problem 5 The Provider View Wants help acquiring customers Desperate for a better way to handle admin and booking Wants to focus on her passion [Isn’t always digitally savvy]
  6. 6. The Provider View Wants help acquiring customers Desperate for a better way to handle admin and booking Wants to focus on her passion [Isn’t always digitally savvy] The Problem 5
  7. 7. The Solution Convenience Curation 6 SaaS booking solution Marketplace marketing For Parents For Providers
  8. 8. Meet our providers
  9. 9. Our Business Model The platform is free for parents to use. We use a freemium model for providers: Basic platform access Premium platform access £69/year subscription model Events & Marketing Booking fees From £75/newsletter feature £1-3 per transaction FREE 8
  10. 10. 40% Of providers complete self registration 62% Want help with marketing 33% Want help with booking software Community Managers Invite high quality providers Provider Curation & Funnel 9
  11. 11. Market Place SaaS The KIDSORTED Virtuous Cycle Constant feeder of Fresh, bookable Inventory New parent registrations One stop destination Activities Holiday camps Services 10
  12. 12. Traction On a monthly basis we currently achieve: 18k Average visitors £70k – £100k GMV +15% MoM Visitor and registered user growth 11
  13. 13. 12 What’s Next Scale B2B onboarding & parent growth Launch of App US expansion
  14. 14. Thank you 13 Julia Brucher Co-Founder and CEO +447824705255 Lindsay Trombley Co-Founder and COO +447984578072
  15. 15. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director The NOAH Advisors Core Banking Team Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Aleksander Skwarczek Analyst Nikhil Parmar Director