B2B & Software - Presentation by Ofer Vilenski, Founder & CEO of Luminati at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

1. Making the Internet Transparent again!

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. Web content is completely dynamic
Sites show different info to different viewers
IP Address
Romania
IP Address
United States
22:40 – 06:30 +2
Qantas Airways
22:40 – 06:30 +2
Qantas Airways
14h 50m
LAX – SYD
14h 50m
LAX – SYD
Direct
Nonstop
€1,665.01
Return
$1,346.82
Roundtrip

4. Transparency is lost
...Malicious advertisers can hide
Malicious advertiser
Consumer
sees a virus
Ad network gets
a nice advert
Ad network
Consumer

5. Transparency is lost
...Shopping sites cannot compete
Competitor
Retailer
Consumer
Consumer sees
one price
.. and the retailer gets
a different price

6. Transparency is lost
...Bad guys avoid being detected
Bad Guys
Consumer gets a
malicious page
.. and the monitoring cyber
firm gets a different one
Cyber Security
Consumer

7. Consumer
Consumer gets
quoted one price
.. while the brand sees
the ‘compliant’ price
Transparency is lost
...Brands cannot monitor their products
Online Retailer
Popular Brand

8. Malicious advertiser
Ad network
Consumer
Proxy Networks - a solution?
Data center based servers as proxies
Server
(AWS)

9. It's like being the only one coming to a party with a costume
Proxy Networks - a solution?

10. The P2P Proxy Network
See the web from any perspective!

11. Luminati - Transparency restored

12. Luminati - Transparency restored

13. Building out the Network
Based on a monetization SDK that replaces advertising,
used mostly by game developers for better player
experience

14. Target web site
The Luminati routing network
Shining the light on BIG DATA
123.9.9.11
123.9.9.12
123.9.9.13
A
d
Ad
Businesses use the Luminati
routing network to see the
web as consumers see it

15. See the Web from any perspective
Without getting blocked or misled
Millions of residential IPs In every city in the world Residential IPs
Mobile IPs
DataCenter IPs

16. Fortune 500 businesses are using Luminati for...
Pricing Intelligence
Collect pricing information without being
blocked or misled
Brand Protection
Monitor proper use of your brand to protect
your Intellectual Property and pricing
strategy
Ad verification
Verify ad compliance and security via
millions of residential IPs
Self-Testing
Test web sites from any city in the world
Talent Sourcing
Help job seekers and employers
connect faster and more effectively
Security Monitoring
Find malicious sites and ads that are
trying to avoid detection

17. High growth business with blue-chip
customers across multiple verticals
Recently acquired by EMK Capital

18. Transparency vs. Opacity

19. Business Model
Pay-as-you-go for traffic consumed
$1 per GB $4.5 per GB (country)
$30 per GB (city)
$400 per GB

20. How Luminati was born
A popular consumer tech gone B2B...
Access any website
Used by over 134 million people around the world

21. “Luminati is the
absolute truth”
Mark M.
(Software Engineer of a huge ad network)

22. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m