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Mister Spex - NOAH18 Berlin


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Consumer Goods, Retail & Ecommerce - Company Presentation by Dirk Graber, Founder & Managing Director of Mister Spex at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

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Mister Spex - NOAH18 Berlin

  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission MissionMission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Haoman 17, Tel Aviv
  3. 3. ONLINE SHIFT IN PRESCRIPTION GLASSES JUST STARTED AND OFFERS HIGH GROWTH POTENTIAL Early Stage Intermediate Stage Mature Stage Prescription Glasses ~10% Premium Sunglasses 20-25% Contact Lenses 30-40% Online Market Penetration (volume)
  4. 4. OUR VISION: BECOME EUROPE’S FAVORITE WAY AND PLACE TO BUY EYEWEAR 3 MISSION We disrupt the highly attractive eyewear market through an online-driven omni-channel approach VALUE PROPOSITION Better prices Average saving 30-40% The best pair for your Largest assortment in stock Easy and fast Best buying experience All the service you need Omni-channel service network
  5. 5. …EUROPE’S FAVORITE WAY AND PLACE TO BUY EYEWEAR 4 Largest European Online Eyewear Retailer >3 Mio. Customers >10 Countries Largest assortment in stock and best customer service Largest European omni-channel network
  6. 6. WHY IS MISTER SPEX FOCUSING ON OMNI-CHANNEL? Mister Spex Customer Demographics 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 Mister Spex Customer Prescription Required Total Population Huge Growth Opportunity: 40-60 year olds Population Germany 82m Vision Impaired 45m Mister Spex Customer >2m Already 15% of 20-30 year old eyewear buyers in Germany are customers of Mister Spex Strategic Goals of our Omni-Channel Concept #1 Educate new customers across all age groups #2 Enter age group of 40-60 year olds #3 Build basis for same day delivery network
  7. 7. BASIS FOR OUR OMNI-CHANNEL SUCCESS Foundation of our omni-channel success • Strong Brand: >60% aided awareness • 1st omni-channel experience with >600 partner opticians since 2011 • Continuous in-depth customer research Vision Build the best omni-channel customer experience in eyewear retail +
  8. 8. OBSERVATION: USER JOURNEY TRACKING ? Do I find the right glasses? ? How expensive is it? ? Can I look around by myself? ? Do I find my way around? ? Do I get enough consulting? ! Display of varied assortment ! Pricing visible on display ? Too many options and no overview ? Do I get it cheaper somewhere else? ! Welcome to shop by yourself ! Sorting of glasses by user model ! Support with feedback ! Use visual overview to explain the system ! Transparent pricing through visuals 100% participants with doubt 0% 50% ConcernsMitigationsCompetitorsPerformance 1. In Front 2. First Guidance 3. Model Selection 4. Glass Consultancy 5. Eyesight Test 6. Purchase 7. Pickup / Aftersales Competitor 1 Competitor 3 Competitor 2 Competitor 4
  9. 9. CREATE
  10. 10. PURCHASING PROCESS: SYNCHRONIZING ON- AND OFFLINE Selection of glasses through filters (size, face, shape) Selection of glasses sorted by shape and size ONLINE PLUS OFFLINE Online trial or ordering of four glasses for home trial „Box of four“, Consulting Desk
  11. 11. PURCHASING PROCESS: SYNCHRONIZING ON- AND OFFLINE Online order Quick delivery within 3-10 days Order (create customer account) + payment Pick-up and fitting within 3-10 days Glas selection Eyesight test at a local optician Glas selection Eyesight test in refraction room ONLINE PLUS OFFLINE
  13. 13. SO FAR WE OPENED A TOTAL OF 9 STORES IN PRIME RETAIL LOCATIONS IN GERMANY Our stores Berlin – Alexa Berlin – Steglitz Bochum Bremen CentrO – Oberhausen Dortmund Erfurt Essen Frankfurt – MTZ Münster coming soon
  14. 14. THE STORE – HOW TO DISPLAY THE ASSORTMENT Same filters as online Sorting from large to small
  15. 15. THE STORE – “SHOPPING EYEWEAR” All product information on one card Easy access = shopping Box of four = home trial
  16. 16. THE STORE – DIGITAL USP & CAMPAIGN COMMUNICATION Consulting Desk Digital Screen
  17. 17. THE STORE – SAME PROMOTIONS ONLINE & OFFLINE Digital Screens & Campaign Management
  18. 18. OMNI-CHANNEL IT PLATFORM TO CREATE A SEAMLESS CROSS-CHANNEL-EXPERIENCE Frame selection + wish list/ basket Appointment booking Store check-in Eye-exam with digital eyesight profile creation Lens recommen- dation + eyesight profile update Purchase + payment Pick-up + serviceDigital signage + promotions 1 2 4 5 63 7 8 CRM + repurchase 9 3 4 5 6 7 8 HOMEHOMESTORE
  19. 19. Mister Spex – Offline Store Smart E-commerce Optician 1. Brand Leverage ▪ Quick and efficient attraction without additional marketing through power of brand in Germany (Brand Awareness) ▪ Competitors with similar label assortment are far behind in (brand) comparison 3. Feedback & Brand Building ▪ Skilled (new) customers will purchase again online (significant online repurchasing rate within the first year) ▪ Stores as touchpoints for successful brand building (Awareness, trust, liking, knowledge) 2. Profitable growth within a new target group - rather conservative group of customers (new customers) OFFLINE AS AN IMPORTANT ADDITIONAL BUSINESS MODEL ON THREE LEVELS One store gives us: 20-60k views a day 500-2,000 visitors a day
  20. 20. AND MOST IMPORTANT: CUSTOMER REALLY LIKE IT! Mister Spex customer reviews 4.85/ 5.00
  21. 21. THANK YOU
  22. 22. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director The NOAH Advisors Core Banking Team Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Aleksander Skwarczek Analyst Nikhil Parmar Director