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The Future
of Fashion
Lyst is a leading fashion
marketplace, partnering
with the world’s top
fashion brands & stores.
Facts & Figures
$150 million
GMV Run Rate (growing at triple digits YOY)
3 million
Fashion Products. We NEVER hold inventory
40 million
Annual Shoppers, 70% from US
$350
AOV. It’s luxury & contemporary fashion
+10,000
Fashion brands, boutiques and
department stores including:
Burberry
Saks
Lane Crawford
Alexander McQueen
Alexander Wang
Neiman Marcus
Gucci
Balenciaga
Theory
Dolce & Gabbana
GMV Growing Exponentially
$0M
$20M
$40M
$60M
$80M
$100M
$120M
$140M
$160M
2011 2012 2013 2014 2015e
Triple-digit Growth Every Year
Owning the Vertical with Data
We’ve seen this before.
Fragmented Merchants Consumer Platform
Airlines, Hotel Operators
Artists, Record Labels
Film / TV Content Providers
Department Stores, Boutiques,
Fashion Brands, etc.
These billion dollar companies
give you the easiest way to
consume the vertical they own.
We’re like Bond Street
or Avenue Montaigne.
We create shopping experiences that attract tens of millions of
shoppers, that our partners use to grow their businesses.
We help our partners sell hundreds of millions every year.
The companies many people
think we compete with are
actually our partners.
We don’t compete with retailers and fashion brands.
Our inventory is 2000%
bigger than the next largest
fashion marketplace.
Everything is brand new, not P2P, with luxury/high end focus
Marketing
Product
Inventory
% of engineering team
15%
66%
70%
% of non-engineering
85%
34%
30%
The Team
We’re a team of 144 split between
our London and NY offices
Product
Marketing
Inventory
We curate and structure millions of products
from the world’s top fashion brands & stores.
Building the Best Inventory in Fashion
Data is Complex
180 thousand
New Items per Week
15 million
Item Updates per Week
1.4 million
Price Changes per Week
No Uniform Taxonomy
No Cross-Retailer Unique
Product IDs
Product Details Can
Change Every Second
Product
Marketing
Inventory
Search the Best Inventory in Fashion
Lyst also learns more about you every time you use it.
View now
created this lyst
Moda Operandi
Indulge in luxury with this season’s most stunning
floral pieces from Tibi, MSGM and more.
In Full Bloom: 30 Pre-Fall
Florals
View now
created this lyst
Lyst Editor
Clashing prints and bold slogans reign supreme in
Kenzo's latest offerings. Shop our 15 favorite pieces
from the new collection now.
10 Kenzo Pieces to Buy
Now
Discover Using ‘lysts’
Fashion mixtapes, rich with content, made by authorities & influencers.
17
Rich Product Pages
We’re the only site that shows
you everywhere you can get
the fashion you love.
Universal Checkout
Shop all your favourite stores
& brands in one place.
(like Priceline)
Affiliate
Once you find something,
click out to buy it on that store.
(like Kayak)
vs.
Affiliate was built for desktop, not mobile.
Buying a single item is hard, multiple items even harder.
This means affiliates, retailers, and customers are suffering.
Some affiliates move to CPC, but doesn’t solve the problem.
Problems with affiliate
Easy to buy from many different stores.
Great for mobile.
Improvements in conversion rate and repeat purchase rate
Retailers only pay for sales.
Universal Cart
Product
Marketing
Inventory
E
25-45
Years Old
$500 - $1000
Monthly Spend On Fashion
40% of time
Shopping On Her Phone or Tablet
Meet Our Shopper
She lives in the city: NY, LA or London and loves
fashion but doesn’t have much time to shop.
She shops online during the week and
in-store on the weekend.
50% of GMV comes
from repeat visitors.
(and 28% of shoppers return the following week)
Top Customers spend over $100k a year
Each placed 85 orders/year
On average $2,000/order
Totalling $510k in GMV
Average order value.$350
$550 Second and third purchase
average order value.
%
Lyst takes a double digit
commission on sales
“Gucci Silk Georgette
Cape Shirt”
Paid search is very effective.
“Gucci Cape
Shirt”
“Gucci Shirt”
“Gucci Silke Cape
Shirt”
“Gucci”
Purchase Intent
Like many aggregating models, Lyst captures significant value
at the long tail, given the breadth and depth of its inventory
Local TimeLocationItem
+ +
Optimising Marketing
… or why we don’t bid much on “red dresses” in Wyoming at 5am on Monday
Internationalisation is a priority.
The International Opportunity
Today 70% of our GMV comes from the USA - by design.
Yet we work with top fashion stores in Asia, Australia, Middle East etc.
And most of our US and EU inventory can be sold internationally.
Early paid search tests show great unit economics.
This is a marketing play - no infrastructure needed.
Financing & Plan
Seed Round
$1.5 M
From Accel, 14W,
Venrex & various angels.
January 2011
Series A
$5 M
From Accel, 14W,
DFJ Esprit & others.
June 2012
Series B
$14 M
From Accel, Balderton,
DFJ Esprit, 14W & others.
December 2013
Series C
$40 M
From Accel, Steadfast,
LVMH*, 14W & others.
April 2015
* Through Groupe Arnault
Thank you.
Chris Morton
chris@lyst.com

Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®

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Lyst - NOAH15 London

  • 2.
  • 3. Lyst is a leading fashion marketplace, partnering with the world’s top fashion brands & stores.
  • 4. Facts & Figures $150 million GMV Run Rate (growing at triple digits YOY) 3 million Fashion Products. We NEVER hold inventory 40 million Annual Shoppers, 70% from US $350 AOV. It’s luxury & contemporary fashion +10,000 Fashion brands, boutiques and department stores including: Burberry Saks Lane Crawford Alexander McQueen Alexander Wang Neiman Marcus Gucci Balenciaga Theory Dolce & Gabbana
  • 5. GMV Growing Exponentially $0M $20M $40M $60M $80M $100M $120M $140M $160M 2011 2012 2013 2014 2015e Triple-digit Growth Every Year
  • 6. Owning the Vertical with Data We’ve seen this before. Fragmented Merchants Consumer Platform Airlines, Hotel Operators Artists, Record Labels Film / TV Content Providers Department Stores, Boutiques, Fashion Brands, etc.
  • 7. These billion dollar companies give you the easiest way to consume the vertical they own.
  • 8. We’re like Bond Street or Avenue Montaigne. We create shopping experiences that attract tens of millions of shoppers, that our partners use to grow their businesses. We help our partners sell hundreds of millions every year.
  • 9. The companies many people think we compete with are actually our partners. We don’t compete with retailers and fashion brands.
  • 10. Our inventory is 2000% bigger than the next largest fashion marketplace. Everything is brand new, not P2P, with luxury/high end focus
  • 11. Marketing Product Inventory % of engineering team 15% 66% 70% % of non-engineering 85% 34% 30% The Team We’re a team of 144 split between our London and NY offices
  • 13. We curate and structure millions of products from the world’s top fashion brands & stores. Building the Best Inventory in Fashion
  • 14. Data is Complex 180 thousand New Items per Week 15 million Item Updates per Week 1.4 million Price Changes per Week No Uniform Taxonomy No Cross-Retailer Unique Product IDs Product Details Can Change Every Second
  • 16. Search the Best Inventory in Fashion Lyst also learns more about you every time you use it.
  • 17. View now created this lyst Moda Operandi Indulge in luxury with this season’s most stunning floral pieces from Tibi, MSGM and more. In Full Bloom: 30 Pre-Fall Florals View now created this lyst Lyst Editor Clashing prints and bold slogans reign supreme in Kenzo's latest offerings. Shop our 15 favorite pieces from the new collection now. 10 Kenzo Pieces to Buy Now Discover Using ‘lysts’ Fashion mixtapes, rich with content, made by authorities & influencers.
  • 18. 17 Rich Product Pages We’re the only site that shows you everywhere you can get the fashion you love.
  • 19. Universal Checkout Shop all your favourite stores & brands in one place. (like Priceline) Affiliate Once you find something, click out to buy it on that store. (like Kayak) vs.
  • 20. Affiliate was built for desktop, not mobile. Buying a single item is hard, multiple items even harder. This means affiliates, retailers, and customers are suffering. Some affiliates move to CPC, but doesn’t solve the problem. Problems with affiliate
  • 21. Easy to buy from many different stores. Great for mobile. Improvements in conversion rate and repeat purchase rate Retailers only pay for sales. Universal Cart
  • 23. E 25-45 Years Old $500 - $1000 Monthly Spend On Fashion 40% of time Shopping On Her Phone or Tablet Meet Our Shopper She lives in the city: NY, LA or London and loves fashion but doesn’t have much time to shop. She shops online during the week and in-store on the weekend.
  • 24. 50% of GMV comes from repeat visitors. (and 28% of shoppers return the following week)
  • 25. Top Customers spend over $100k a year Each placed 85 orders/year On average $2,000/order Totalling $510k in GMV
  • 26. Average order value.$350 $550 Second and third purchase average order value. % Lyst takes a double digit commission on sales
  • 27. “Gucci Silk Georgette Cape Shirt” Paid search is very effective. “Gucci Cape Shirt” “Gucci Shirt” “Gucci Silke Cape Shirt” “Gucci” Purchase Intent Like many aggregating models, Lyst captures significant value at the long tail, given the breadth and depth of its inventory
  • 28. Local TimeLocationItem + + Optimising Marketing … or why we don’t bid much on “red dresses” in Wyoming at 5am on Monday
  • 29. Internationalisation is a priority. The International Opportunity Today 70% of our GMV comes from the USA - by design. Yet we work with top fashion stores in Asia, Australia, Middle East etc. And most of our US and EU inventory can be sold internationally. Early paid search tests show great unit economics. This is a marketing play - no infrastructure needed.
  • 30. Financing & Plan Seed Round $1.5 M From Accel, 14W, Venrex & various angels. January 2011 Series A $5 M From Accel, 14W, DFJ Esprit & others. June 2012 Series B $14 M From Accel, Balderton, DFJ Esprit, 14W & others. December 2013 Series C $40 M From Accel, Steadfast, LVMH*, 14W & others. April 2015 * Through Groupe Arnault
  • 32. Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 22 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014October 2014 May 2014 February 2013 May 2012 April 2011 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Growth equity investment from for a 30% stake alongside Softonic’s Founders and Angel Investors at a valuation of €275m Exclusive Financial Advisor to Softonic and its shareholders 150 million growth equity investment from for a 50% stake alongside Fotolia’s Founders and Additional $150 million senior debt financing Total $300 million investment Financial Advisor to Fotolia and its Shareholders have acquired a majority stake in for $350m from Exclusive Advisor to Summit Partners and TA Associates Selected Completed NOAH Transactions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE ®