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Matchmade - NOAH18 Berlin

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Company Pitch by Jiri Kupiainen, Matchmade at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

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Matchmade - NOAH18 Berlin

  1. 1. The leading influencer marketing platform for games NOAH Berlin, June 2018 Confidential and proprietary
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission MissionMission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Haoman 17, Tel Aviv
  3. 3. Panu Paljakka, COO Ex- CEO & COO, Startup Sauna Jiri Kupiainen, CEO & Founder 17 years in games & tech. Previous startup Rocket Pack acquired by Disney for 8 figures in 1 year Leo Lännenmäki, CTO & Co-founder 11 years in tech. First hire & lead platform developer at Rocket Pack & Disney Heini Vesander, CMO 10 years in marketing & PR. Ex- Slush, Supercell & Super Evil Megacorp Eeva Hattara, CFO 17 years in finance. Ex- Digital Chocolate & Wooga Gary Bartlett, CRO 6 years in adtech sales. Ex- Fiksu, Remerge, Adikteev Dream team to build a new industry standard Jordan Tayer, GM US Early Twitch streamer & employee, Forbes 30 under 30
  4. 4. eMarketer, recode.net $0B $75B $150B $225B $300B $375B $450B 2015 2016 2017 2018 2019 2020 Social ad spend Digital ad spend (-social) Digital and social ad spend 
 will reach $342B and $76B in 2020.
  5. 5. Where will those ad dollars go when millennials drive the economy? 0% 6% 11% 17% 22% 28% 33% 2014 2015 2016 2017 2018 Ad blocking penetration rate in the US
  6. 6. Evolution of marketing channels Convenience platformsOne-to-one Automated, targeted, self-service platforms Agencies and networks WebConnect Sources: A Brief History of Online Advertising, Social Pro Daily Web Influencer marketing Matchmade is the Google AdWords of influencer marketing
  7. 7. Campaigns 2M+ installs delivered 375M+ subscriber reach 11 attribution integrations End-to-end campaigns, accurate targeting & full transparency – audience demographics, realtime performance tracking,
 performance forecasts, pricing based on CPI goals Data & analysis 234M gaming videos 2.5M gaming channels 19k game titles Automated index of all 5k+ view YouTube gaming videos. 
 For each video, we identify and store relevant game titles and keywords, as well as user engagement data. Beta launched in March 2017 ~$100k MRR
  8. 8. Scaling on 3 axes Stage 1 done, stage 2 underway Each new platform, vertical and customer type opens up new opportunities elsewhere 1.Games 2.Hightech3.Lifestyle 3. Instagram 2. Twitch 1. YouTube 1. Direct deals 2. Agencies & networks 3. W hitelabel
  9. 9. 5M€ Series A 1.8M€ 1.4M€ Launch 3+ new verticals Marketing & sales Develop the breakthrough Matchmade platform 1.8M€
  10. 10. matchmade.tv jiri@matchmade.tv Thank you
  11. 11. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com The NOAH Advisors Core Banking Team Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Aleksander Skwarczek Analyst aleksander.skwarczek@noah-advisors.com Nikhil Parmar Director nikhil.parmar@noah-advisors.com

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