Vertical Ecommerce - Presentation by Hamilton Powell, Founder & CEO of Crown & Caliber at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

1. CROWN & CALIBER
THE SMARTER WAY TO BUY AND SELL A WATCH
Hamilton Powell
Founder/CEO

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. The US pre-owned luxury watch market is large,
fragmented and ready for disruption.
Swiss Mechanical Watch Imports to US
$4+ BILLION of brand new luxury mechanical
watches are imported each year into the US.
Pre-Owned Watch Inventory in US
$50-$100
Billion
Estimated US
Inventory

4. The US pre-owned luxury watch market is large,
fragmented and ready for disruption.
Pre-Owned Watch Sales in US
US Pre-owned watch sales are dominated
by a fragmented consortium of small mom
and pop sellers.
Fragmented Sellers
Resulting in a poor customer experience

5. x
IMAGINE EXPLORE BUY/SELL OWN REFLECT
Maybe
someday?
The traditional experience of buying and selling a luxury
watch is an emotional roller coaster.
Who can I trust?
Is the price right?
Why is the time
never right?
Now’s the time!
This is the one!
Will it really ship?
My friends love the watch!
If they only knew
Negative Experience & Emotions
Finally, I got it!
Positive Experience & Emotions
Where is it?

6. x
IMAGINE EXPLORE BUY/SELL OWN REFLECT
We have created a different, smarter way to buy and sell
pre-owned luxury watches.
Negative Experience & Emotions
Revolutionary Access
 40+ brands, 2000+ watches
 Market based pricing
Remarkable Simplicity
 Online quotes
 Free shipping and returns
Radical Trust
 Relationship Focus
 1 year warranty
 Inspected and Verified
Positive Experience & Emotions
I can afford this.
I’m educated.
I’m making the
right choice.
It’s exactly as they
said it would be.
How can I not tell
my friends!

7. Our technology, processes, and watch expertise ensure a positive and
safe experience for both buyers and sellers.
Price Security Convenience
Value
Selection
Payments are processed within 7-14
days for consigned watches.
Customer requests
quote to sell or consign
their watch(es).
National
Lost/Stolen
Search
Customer shops C&C
website and works with a
personal watch specialist
on every purchase.
Customers purchase by credit card,
bank wire, or financing.
The watch is shipped to our facility
after a value is agreed upon.
Watch is shipped directly to consumer in 3-
5 business days.
Real-Time Identity
Fraud Detection
Watch
Authentication &
Servicing
Selling Buying

8. We have created a customer-centric culture that is
committed to our mission…
Launched ecommerce platform in 2015
Based in the US (Atlanta)
43 employees with 11 certified
watchmakers and technicians
Experienced leadership team with
operations, retail, & ecommerce backgrounds
Bring revolutionary access, radical trust,
and remarkable simplicity
to the pre-owned luxury watch market

9. Our customers recognize our efforts…

10. …and have rewarded us with outstanding growth.

11. +
Proven
Operations
Customer
Experience
Scalable
Growth=

12. CROWN & CALIBER
THE SMARTER WAY TO BUY AND SELL A WATCH

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m