NATIVE VML's CEO, Jason Xenopoulos, attends Cannes Lions every year and returns to South Africa with insight and inspiration.

2. @NATIVE
#CANNESINACAN

5. THE AWARDS

6. THE PARTIES

7. THE SEMINARS

8. CELEBRITIES

9. LUMINARIES

10. 35 765
ENTRIES ACROSS
17 CATEGORIES
INSERT IMAGE IN
BACKGROUND
MAKE SURE IT FILLS
THIS SPACE 100%
11 000
DELEGATES FROM
90 COUNTRIES
150
LEARNING
SESSIONS

14. “AN ERA DEFINED BY
THE STORYTELLING
POWER OF
TELEVISION IS GIVING
WAY TO A WORLD
WHERE MEDIA DOES
MORE THAN
ENTERTAIN - IT
INFORMS, CONNECTS
AND ENABLES.”
- R/GA
“IN A TIME WHERE
DISCIPLINES CROSSPOLLINATE AND
TECHNOLOGY AND
CREATIVITY ARE COLLIDING
IN NEW AND THOUGHTPROVOKING WAYS, WE FIND
OURSELVES AT THE BRINK
OF ANOTHER CREATIVE
REVOLUTION.”
- TED

20. “USE THE RIGHT TECHNOLOGY
TO BRING THE RIGHT IDEA TO
LIFE”
- PARTY
“INNOVATION ISN’T
EVERYTHING. EMOTION
IS EVERYTHING.”
- PARTY
“INNOVATION THAT DOESN’T
SEEK TO IMPROVE PEOPLE’S
LIVES IS JUST INNOVATION
FOR THE SAKE OF
INNOVATION.”
- CHEIL WORLDWIDE

23. “GO BEYOND SIMPLY PUSHING PRODUCTS.
AIM TO INCREASE YOUR BRAND'S SHARE OF
CONSUMERS' EVERYDAY LIVES.”
– CHEIL
“MOVE FROM ‘MIND-SHARE’ TO ‘LIFESHARE’.” – CHEIL

25. - DENTSU

37. “EVERY COMPANY IS A MEDIA
COMPANY”
- TOM FORENSKI (REFERENCED BY CHEIL)

56. “ARDUINO, MAKERBOT, SHAPEWAYS AND QUIRKY ARE
POWERING A DO-IT-YOURSELF CREATIVITY THAT SITS
AT THE CORE OF NEXT GENERATION SOCIAL
BUSINESS.”
- CP+B

57. “ARDUINO, MAKERBOT, SHAPEWAYS AND QUIRKY ARE
POWERING A DO-IT-YOURSELF CREATIVITY THAT SITS
AT THE CORE OF NEXT GENERATION SOCIAL
BUSINESS.”
- CP+B
“PROTOTYPE AND
EVOLVE.”
- DAVID DROGA
“DON’T JUST INNOVATE
THE WORK. INNOVATE THE
PROCESS IN ORDER TO
CREATE NEW THINGS”
- PARTY
“MAKE NEW WAYS
TO MAKE!”
- PARTY

70. “THE EXPLOSION OF DATA CREATED
THROUGH SOCIAL MEDIA AND MOBILE
ALLOWS MARKETERS TO UNDERSTAND
CONSUMERS AS INDIVIDUALS.”
– -JOHN KENNEDY, IBM
“OUR INDUSTRY BELIEVES THAT IF WE
SHOOT MESSAGING AT THE RIGHT TARGET
WE'LL SCORE. ITS NOT ABOUT CREATING
MESSAGES, ITS ABOUT FORGING
EMOTIONAL CONNECTIONS.”
– DAVID WHELDON

75. “IN THE FUTURE THE CMO WILL
HAVE A BETTER VIEW OF THE
BUSINESS THAN THE CFO."
MARKETING IS MOVING FROM
BEING AN EXPENSE TO BEING A
BUSINESS DRIVER.”
- ANN LEWNES
-LISA DONOHUE, STARCOM MEDIAVEST
“WE NEED TO BE OBSESSED BY THE
OUTCOME WE CREATE, NOT THE
OUTPUT WE MAKE.”
– CP+B

85. “DIGITAL IS CHANGING AND TRANSFORMING
BUSINESSES”
– BOB GREENBERG
“IT'S NOT ABOUT WHAT YOU WANT TO SELL, BUT
ABOUT HOW YOU WANT TO GROW”
– IDEO

92. THANKS