The document provides an overview of trends in marketing, storytelling and digital culture from January 2016. It discusses the next era of anticipatory design which aims to reduce unnecessary consumer choices. It also mentions trends like increased use of internet-connected devices, innovations in prescription medication adherence technologies, and disruptions from ad blocking. The rise of ephemeral social media and native branded content is covered as well as topics like internet freedom and purposeful toys that teach coding.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
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İyi okumalar...
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies. And this time, we decided to shed light on GitHub, “the real open platform for code”, halfway between a Facebook for coders and a software factory outlet, limitless, to craft new applications.
***
La troisième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt. Et cette fois, coup de projecteur sur GitHub, “the real open platform for code”, entre facebook pour codeurs et magasin d’usine logicielle, sans limite, pour fabriquer des applications.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
4 Trends Shaping the Future of Social Mediaplusaziz
I worked with the Advertising Educational Foundation & Xavier University to develop a presentation for students and academics in marketing | Presentation took place on October 9th, 2014 (a day before my 31st birthday)
Similar to NATIVE VML Trends Report January 2016 (20)
Antonio Petra (Head of Strategy & Insight) teamed up with Angus Robinson (Director of Mobility) to bring you 6 South African trends that will influence tech usage in 2014 in YourBusinessMag.
The latest news about innovations and trends in the mobile and social media space.
As Africa’s mobile penetration hits 80%, MTN revealed their ultra-low cost Android Smartphone, Steppa. While this move is celebrated, the December Mobile Report also brings opinions about the biggest technological disappointments of 2013. On the Social Media front, Twitter has rolled out its Cookie based ad targeting feature, Facebook launched video ads and find out what the top YouTube Videos were in South Africa in 2013.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
4. The Next Era of Anticipatory Design is not so much about
eliminating unnecessary choice, but rather liberating
consumers from all choice.
In fact, Gartner predicts that autonomous mobile
assistant purchasing will reach $20 billion annually by the
end of 2016.
While anticipatory design is not new (think Clippy from
Microsoft Office), the need to cut out unnecessary
consumer steps and reduce the time-constrained users’
cognitive load continues to become even more critical.
Gartner predicts that the Internet of Things (IoT) will
reach 21 billion connected devices by 2020. This will
surely see the blur between products and services, as
well as marketing and product design get even hazier.
The Next Era of
Anticipatory Design
5. GlowCap andAT&T raise prescription medicine
adherence from below 75% to 95%
GlowCap is a tool designed to help those on chronic
or prescription medicine remember to take their
medicine. It is simply a cap that fits on top of a
medicine bottle that alerts the user through light and
sound that it is time to take their pills. It also sends
messages to the user’s phone in the event of a
missed dosage. GlowCap even sends refill requests
to the user’s pharmacy with its press for refill button,
so the user doesn’t have to stress about tracking their
prescription schedules.
READ MORE
Source: Vitality
6. Healthier pets through the Canhe-Fit pendant
The Canhe-Fit pendant was unveiled recently at
CES (Consumer Electronics Show) 2016. The
device helps pet owners monitor their pet’s food
intake and physicial activity level.An app then sends
the owner nutritional advice depending on the pet’s
breed, age and weight.
READ MORE
Source: I4U
7. Next-Gen WIFI for the Internet of Things (IoT)
Advances in Wi-Fi standards will come to solve the
limitations of IoT devices caused by poor connectivity.
Called Wi-Fo HaLow, this long-range, low-power Wi-
Fi caters directly to various wearables, smart sensors
and other IoT devices by extending transmission
range and penetration capabilities.
READ MORE
Source: WiRED
9. Not only has Ad Blocker usage been on the rise,
but the newly released iOS9 includes support for
Ad Blockers too. There is a clear cry from online
audiences to not have to contend with disruptive
advertising. This means that brands will need to
work a lot harder to essentially be invited into
their consumers’ worlds.
It would appear that native content is the best
solution to this dilemma.
With Burberry’s Festive Film and Mercedes-
Benz’ ‘innovative’ Elf-Driving video setting the
scene for holiday-themed branded content, the
race is on to create truly entertaining and
emmersive content that consumers welcome
and share within their own online ecosystems.
The end of advertising
interruption
10. “WE NEED TO STOP
INTERRUPTING WHAT PEOPLE
ARE INTERESTED IN AND BE
WHAT PEOPLE ARE INTERESTED
IN.”
Craig Davis, former Chief Creative Officer
at J. Walter Thompson
11. CES (Consumer Electronic Show) 2016 saw
many innovative and disruptive technology
demos, but one to certainly watch out for is
Samsung’s unveiling of their modular display
technology.
Modular Display
12. Samsung Future TV
An innovative new way to make your TV screen
even bigger, the modular display design uses
multiple screens that come together in different
configurations seamlessly.
READ MORE
Source: Samsung Newsroom
14. 2015 saw the rise of self-destructing social
media and the pursuit of ephemeral data. In
2016, we will begin to see more and more
brands looking to engage with consumers on the
platforms that answer their needs for temporary
consumption.
Content: sharing vs
preservation
15. Advertisements with an expiry date
Taking advantage of Snapchat’s ‘self-
destructing’ qualities, the Danish World Wildlife
Fund ran a campiagn on the platform that
illustrates how quickly endangered species are
going extinct.
Titled the #lastselfie campaign, images of
endangered animals are posted, fleetingly, with
the call for it to ‘not to be my last selfie’.
READ MORE
Source: AdWeek
16. With Facebook working on its on search engine
and social media site content being better
indexed within Google, search visibility will
greatly improve for Facebook and Twitter. This
will surely shake things up a bit.
Furthermore, e-commerce capabilities and
appetite from consumers within social media will
certainly continue to grow if not proliferate in
2016.
Beyond Social
Networking
17. Nescafe declares ‘the Brand Website is Dead’
Nescafe recently converted its .com domain
into a Tumblr blog with their marketing chief
Michael Chrisment saying that “the dotcom is
a reflection of us talking to people; this
approach is dead. It should be much more
inclusive and allow conversations.”
With brochure content found on most brand
websites and visible within the search results
on Google cards, it does then beg the
question, “How relevant are brand websites?”.
READ MORE
Source: The Verge
19. Peter Sunde, founder of The Pirate Bay recently
gave an interview in which he stated that he has
given up trying to win the fight for a free internet.
Regardless of whether or not you share this
outlook, topics around Internet Freedom,
centralisation, and access will most likely find
their way into more watercooler conversations
than ever before.
The Open Internet to
become a hot(ter) topic
20. ProPublica as the first news publication on the
Dark Web
ProPublica became the first known major media
outlet to launch a version of its site that runs on
the Tor network. This means that readers are
able to access the news with complete
anonymity.
While the Dark Web is known mainly for its more
sinister and infamous endeavours, this move by
ProPublica is more about allowing for
anonymous access and consumption of the
news in otherwise heavily monitored or
regulated situations.
READ MORE
Source: Wired
21. With robots and smartphone-controlled gadgets
on toystore shelves everywhere, there is no
doubt that the types of toys children will become
accustomed to unwrapping on their birthdays are
going to be incredibly advanced.
With impressive capabilities infusing themselves
into toys, it is clear that manufacturers are
looking to further innovate with purposeful toys.
Toys with a purpose
22. Code-A-Pillar teaches the Internet’s next wave
of developers.
Fisher Price recently launched its Code-A-Pillar
as part of their Think and Learn Series.
Designed for children of pre-primary age, each
segment of the caterpillar can be strung in a
sequence - like a line of code to form the rest of
the body. Each segment dictates whether the
caterpillar turns left or right, continues straight or
sings a song.
READ MORE
Source: TheStreet