This document discusses how the relationship between people and information is fundamentally changing in an age of information abundance. Key points include:
- Information is no longer scarce and is increasing exponentially, with 5 exabytes in 2003 but that amount now created every two days.
- Digital tools have made media creators of us all and information is now a social currency actively traded by many, not just consumed by the masses.
- This represents both opportunities and challenges for traditional media companies and culture. While some see only threats, others see opportunities to engage intelligent audiences with high-quality content.
- Influence is now less about who you know and more about the ideas one has to share in this new ideas-driven economy where intelligence is
5 Reasons Our Children Are About To Miss Out On The Greatest Opportunity In T...iBridge Hub
5 REASONS our Children are about to miss out on the Greatest opportunity in the world.
This presentation was inspired by code.org, codeacademy.org. It highlights why we all should learn to code and the benefits of coding in this 21st Century and beyond.
Forces of Change & The Importance of NarrativeOgilvy
OgilvyEntertainment creates compelling narratives that fuel deeper connections between brands and consumers.
In Forces of Change & The Importance of Narrative, President Doug Scott explores how disruptive innovation is driving new forms of content, creativity and engagement. While "storytelling" may be the latest trend, narratives have no limits in today's transmedia world. The state of play has shifted and the key is to activate deep content experiences driven by the power of NARRATIVE.
Kent Anderson's slides from his wrap-up of the 2010 PSP Electronic Information Committee (EIC) Pre-conference on "The Culture of Free: Publishing in an Era of Changing Expectations."
5 Reasons Our Children Are About To Miss Out On The Greatest Opportunity In T...iBridge Hub
5 REASONS our Children are about to miss out on the Greatest opportunity in the world.
This presentation was inspired by code.org, codeacademy.org. It highlights why we all should learn to code and the benefits of coding in this 21st Century and beyond.
Forces of Change & The Importance of NarrativeOgilvy
OgilvyEntertainment creates compelling narratives that fuel deeper connections between brands and consumers.
In Forces of Change & The Importance of Narrative, President Doug Scott explores how disruptive innovation is driving new forms of content, creativity and engagement. While "storytelling" may be the latest trend, narratives have no limits in today's transmedia world. The state of play has shifted and the key is to activate deep content experiences driven by the power of NARRATIVE.
Kent Anderson's slides from his wrap-up of the 2010 PSP Electronic Information Committee (EIC) Pre-conference on "The Culture of Free: Publishing in an Era of Changing Expectations."
Is the digital transformation making your life more convenient or difficult?
The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective.
What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there.
The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you'll get a myriad of different answers. The definitions on what it's all about, are are as many as there are bloggers out there.
To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That's it.
.
Principles to Gamify the Online Philanthropic CrowdfundingNicola Terrenghi
A Gamification Framework Applied to Kiva.org.
This thesis treats the exploitation of gamification to engage and coordinate users on philanthropic
crowdfunding platforms.
Crowdfunding platforms strive to gain new users and to maximise their impact through the
design of engagement mechanisms. Social networks integration and mobile user experience
are only few of the several techniques to engage users and foster their activity. “All-or-nothing”
constraint, which enables the capital delivery only in case of campaign-goal achievement, aims
at increasing crowd efficiency, encouraging coordination among platform users.
Although the last six years were marked by the boom of crowdfunding industry, many users
are still “peripheral”: they rarely or never take action. Kiva.org, the philanthropic platform I
focused my thesis on, counts about one third of users that have never made a loan and 16% of
lenders that have made one loan only.
I approached the problem of users engagement and coordination suggesting the application
of gamification to philanthropic crowdfunding platforms. In particular, I designing the Gamification
Wheel, a gamification framework addressed to crowdfunding organizations. Through
the framework, I aimed at facilitate organizations in designing an effective gamification system,
via both a user-centric method and a business oriented approach.
Through my research I found out that gamification can be exploited to foster several user
actions, not only donation or lending but also contents sharing and team building. Moreover, I
experienced gamification design as a process instead of a set of game elements. In this regard,
after interviewed three field experts to validate the framework, I designed Impact to show that
game elements are just a mean to the design of an effective gamification system.
President Barack Obama delivered the State of the Union address on January 20th, 2015. Here are a few of the highlights as he covered issues including the economy, the wage gap, hiring veterans and climate change.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
betterplace lab around the world 2014 - englishbetterplace lab
Can digital gadgets make the world a better place? In spring 2014, the betterplace lab, armed with rucksacks and notebooks, set off around the world. Our goal was to research how aid organisations, NGOs, activists and social entrepreneurs are using the internet and mobile phones in 2014 – from India to Senegal, from Rwanda to Brazil.
Our first findings: There’s a revolutionary atmosphere building in a lot of the communities we met. An era is dawning globally in which the internet is no longer just for consuming banal content, where mobile phones do far more than communicate. Instead, these resources are being used to involve more citizens in the democratic process, deliver aid resources more efficiently, or educate disadvantaged children.
In this brochure we would like to present a small selection of some of the most engaging examples we came across. Like the “Breastfeeding Dads” in Indonesia, who have managed to lower child mortality by mobilising against the mighty milk-powder multinationals.
Or “SokoText”, a text message service which lets Kenyan market-stall vendors cooperate to increase their income.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
We are well known as a Damage Restoration Company, but did you know that we can do it all? We offer all sorts of exterior services backed by the restoration company that you already know and love!
From roofing to decks, windows and patios, we do it all!
Is the digital transformation making your life more convenient or difficult?
The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective.
What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there.
The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you'll get a myriad of different answers. The definitions on what it's all about, are are as many as there are bloggers out there.
To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That's it.
.
Principles to Gamify the Online Philanthropic CrowdfundingNicola Terrenghi
A Gamification Framework Applied to Kiva.org.
This thesis treats the exploitation of gamification to engage and coordinate users on philanthropic
crowdfunding platforms.
Crowdfunding platforms strive to gain new users and to maximise their impact through the
design of engagement mechanisms. Social networks integration and mobile user experience
are only few of the several techniques to engage users and foster their activity. “All-or-nothing”
constraint, which enables the capital delivery only in case of campaign-goal achievement, aims
at increasing crowd efficiency, encouraging coordination among platform users.
Although the last six years were marked by the boom of crowdfunding industry, many users
are still “peripheral”: they rarely or never take action. Kiva.org, the philanthropic platform I
focused my thesis on, counts about one third of users that have never made a loan and 16% of
lenders that have made one loan only.
I approached the problem of users engagement and coordination suggesting the application
of gamification to philanthropic crowdfunding platforms. In particular, I designing the Gamification
Wheel, a gamification framework addressed to crowdfunding organizations. Through
the framework, I aimed at facilitate organizations in designing an effective gamification system,
via both a user-centric method and a business oriented approach.
Through my research I found out that gamification can be exploited to foster several user
actions, not only donation or lending but also contents sharing and team building. Moreover, I
experienced gamification design as a process instead of a set of game elements. In this regard,
after interviewed three field experts to validate the framework, I designed Impact to show that
game elements are just a mean to the design of an effective gamification system.
President Barack Obama delivered the State of the Union address on January 20th, 2015. Here are a few of the highlights as he covered issues including the economy, the wage gap, hiring veterans and climate change.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
betterplace lab around the world 2014 - englishbetterplace lab
Can digital gadgets make the world a better place? In spring 2014, the betterplace lab, armed with rucksacks and notebooks, set off around the world. Our goal was to research how aid organisations, NGOs, activists and social entrepreneurs are using the internet and mobile phones in 2014 – from India to Senegal, from Rwanda to Brazil.
Our first findings: There’s a revolutionary atmosphere building in a lot of the communities we met. An era is dawning globally in which the internet is no longer just for consuming banal content, where mobile phones do far more than communicate. Instead, these resources are being used to involve more citizens in the democratic process, deliver aid resources more efficiently, or educate disadvantaged children.
In this brochure we would like to present a small selection of some of the most engaging examples we came across. Like the “Breastfeeding Dads” in Indonesia, who have managed to lower child mortality by mobilising against the mighty milk-powder multinationals.
Or “SokoText”, a text message service which lets Kenyan market-stall vendors cooperate to increase their income.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
We are well known as a Damage Restoration Company, but did you know that we can do it all? We offer all sorts of exterior services backed by the restoration company that you already know and love!
From roofing to decks, windows and patios, we do it all!
Presentation during seminar organised by HCA and RIBA exploring how to ensure design quality. Looks at how issues such as communication techniques that foster ownership in all members of the design team.
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
Social media in a global economy (for distribution)Nick Blunden
I presented this deck at a Social Media Leadership Forum event in London in February 2012 to put some context around what The Economist is doing in the social media space.
Transformed media landscape - and how we can make best use of itcentrumcyfrowe
Presentation on key social trends related to digital technologies, presented at the infoactivism workshop organized by Centrum Cyfrowe Projekt: Polska for the Trust for Civil Society in Central and Eastern Europe.
5 Reasons Our Children Are About To Miss Out On The Greatest Opportunity In T...iBridge Hub
5 REASONS our Children are about to miss out on the Greatest opportunity in the world.
This presentation was inspired by code.org, codeacademy.org. It highlights why we all should learn to code and the benefits of coding in this 21st Century and beyond.
Today we find ourselves confronted by an overwhelming frequency of radical transformation and information overload. Extracting meaning from this paradigm and accordingly, addressing opportunities and challenges arising through ubiquitous connection and socialisation, has become the conversation of our time. The Third Place Manifesto addresses this change with a view to 'rediscovering' context within persistently disruptive and emergent social ecosystems.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Digital identities & citizenship: Leading in the OpenBonnie Stewart
An examination of digital spaces as sites of identity and citizenship, for higher ed leaders, faculty, staff, and students. Outlines open practice along market, knowledge abundance, and participatory axes, and presents #Antigonish2 as a potential model for making a difference in our contemporary information ecosystem, at global & local levels.
Crowdfunding for Sustainable Entrepreneurship and Innovation - PrefaceWalter Vassallo
Today, millions of people are bakers, in 2020 there will be billions in “Third Industrial Revolution”.
Crowdfunding for Sustainable Entrepreneurship and Innovation is the first all-round, most relevant and comprehensive book on crowdfunding which involves prestigious worldwide experts on crowdfunding, crowdsourcing, crowd-innovation, crowd-economy.
It is the latest pivotal source to enhance opportunities and benefits from the use of crowdfunding in modern society. The book is addressed to a wide audience which encompass: students, researchers, citizens and general public, entrepreneurs, startups, associations, cooperatives, public institutions and policy makers. It is an interdisciplinary publication that counts numerous research contributions from a wide variety of disciplines including applied sciences, information technology and innovation, sociology, marketing, economics, law, policy and regulatory frameworks. By reading this book anyone can become a “visionary thinker”, one who knows how to translate trends and changes into unique opportunities. The book is not limited to innovation. Innovation is a driver which results in a positive change, that makes life better. The book provides a precise view of the World to come, a broad view of the Knowledge Era in which we live, in order to understand the changes taking place to grasp opportunities and advantages.
https://www.igi-global.com/book/crowdfunding-sustainable-entrepreneurship-innovation/147126
Super-Successful GLAMs (Text version with notes)Michael Edson
Opening remarks for The Commons and Digital Humanities in Museums
Sponsored by the City University of New York Digital Humanities Initiative, November 28, 2012
Organized by Neal Stimler and Matt Gold, with Will Noel and Christina DePaolo.
http://cunydhi.commons.gc.cuny.edu/2012/11/07/wednesday-november-28-the-commons-and-digital-humanities-in-museums/
Like every year, BETC Digital travelled to Austin to bring you fresh inspiration and new ideas from SXSW, the famous digital festival.
Where is digital heading in the following years? We attended conferences by people such as Eric Schmidt, Julian Assange or Edward Snowden to gather their views of the topic.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
1. Engaging
the
influen,al
in
an
ideas
community
Nick
Blunden
|
Global
Digital
Publisher
E:
nickblunden@economist.com
|
M:
+44
7968
838933
|
T:
@nickblunden
2. Un,l
recently
we
lived
in
a
world
of
rela,ve
informa,on
scarcity
“Eight
years
ago,
in
its
heyday,
the
New
York
Times
Company
was
worth
$7
billion
and
paid
a
dividend
of
more
than
$100
million
a
year.”
Henry
Blodget,
Business
Insider
Picture
credit:
h,p://www.flickr.com/photos/archivalproject/3296822880/
3. We
are
now
entering
into
an
new
age
of
informa,on
abundance
“There
was
5
Exabytes
of
informaEon
created
between
the
dawn
of
civilisaEon
through
2003,
but
that
much
informaEon
is
now
created
every
2
days
and
the
pace
is
increasing”
Eric
Schmidt,
Exec,ve
Chairman,
Google
4. The
explosion
in
new
digital
tools
is
making
media
owners
of
us
all
“All
one
needs
is
a
computer,
a
network
connecEon,
and
a
bright
spark
of
iniEaEve
and
creaEvity
to
join
the
economy”
Don
TapscoU,
Author,
Wikinomics
Picture
credit:
h,p://www.flickr.com/photos/karola/4669292392/
5. This
is
fundamentally
changing
the
rela,onship
we
have
with
informa,on
Informa,on
is
no
longer
an
asset
to
be
exploited
by
the
few
and
passively
consumed
by
the
many.
It
is
increasingly
a
universal
social
currency
that
is
ac,vely
traded
by
us
all.
Picture
credit:
h,p://www.flickr.com/photos/drewm/468436732/
6. The
consequences
of
this
change
in
our
rela,onship
with
informa,on
can
appear
to
be
trivial
“The
gap
is
between
doing
anything
and
doing
nothing.
And
someone
who
makes
a
LOLcat
has
already
crossed
over
that
gap.”
Clay
Shirky,
Author,
Cogni,ve
Surplus
Picture
credit:
h,p://icanhascheezburger.com/2007/01/24/trashcat-‐is-‐not-‐amused/
7. But
the
consequences
of
this
new
mass
par,cipa,on
in
media
can
also
be
very
profound
“A
revoluEon
doesn’t
happen
when
society
adopts
new
tools,
it
happens
when
society
adopts
new
behaviours”
Clay
Shirky,
Author,
Here
Comes
Everybody
Picture
credit:
h,p://www.guardian.co.uk/theguardian/2011/dec/13/guardian-‐weekly-‐news-‐review-‐2011
8. The
implica,ons
for
tradi,onal
media
have
generally
been
seen
as
profoundly
nega,ve
“Clearly,
the
sky
is
falling.
The
quesEon
now
is
how
many
people
will
be
leP
to
cover
it.”
David
Carr,
Mourning
Old
Media’s
Decline,
The
New
York
Times
Picture
credit
h,p://www.flickr.com/photos/wvs/7860530/
9. However
despite
warnings
of
informa,on
overload
demand
for
it
seems
to
just
keep
growing
“It
is
clear
that
consuming
more
media
and
more
entertainment,
in
a
sense,
makes
Affluents
hungry
for
sEll
more
rather
than
saEaEng
their
need.
What
beTer
news
could
anyone
in
the
media
industry
hope
for?”
The
Ipsos
Mendelsohn
Affluent
Survey
10. That’s
because
intelligence,
like
affluence,
is
increasingly
becoming
a
mass
phenomenon
“In
most
rich
countries,
the
old
disEncEon
between
high
and
popular
culture
is
breaking
down.”
John
Parker,
‘The
Age
of
Mass
Intelligence’,
Intelligent
Life
Picture
credit
h,p://moreintelligentlife.com/story/age-‐mass-‐intelligence
11. This
is
crea,ng
unprecedented
opportuni,es
for
the
creators
of
‘intelligent’
media
"IncepEon,
the
$160m
auteur
vechicle
that
proves
really
expensive
movies
don't
have
to
be
stupid
to
be
successful.
It's
a
film
that
imagines
that
the
mulEplex
masses
aren't
so
dumb
aPer
all.”
Mark
Kermode,
Film
Cri,c
12. In
the
emerging
networked
knowledge
economy
ideas
are
more
important
than
ever
“It
is
really
exciEng
when
you
think
about
the
different
way
stories
are
told
and
products
are
sold
you
are
thinking
about
a
whole
shiP
in
many
ways
of
how
we
engage
with
content.”
Aleks
Krotoski,
Boradcaster
Video
available
on
request
from
The
Economist
Group
13. And
influence
is
no
longer
just
about
who
you
know
but
more
about
what
ideas
you
have
“Obama
for
America
mobilized
3
million
individual
donors,
who
made
6.5
million
donaEons
totaling
$500
million
over
the
course
of
the
campaign.”
Blue
State
Digital
14. In
this
new
ideas
driven
networked
economy
tradi,onal
media
and
social
media
coexist
“There
is
no
point
in
geng
connected
unless
you’ve
got
something
to
say”
Sir
John
Hegarty
15. These
changes
create
huge
opportuni,es
for
companies
who
can
think
beyond
the
status
quo
“The
internet
is
a
connecEon
engine
and
companies
that
build
on
top
of
the
underlying
knowledge
of
that
connecEon
engine
are
going
to
be
the
ones
that
Succeed.”
Rishad
Tobaccowala,
Chief
Strategy
Officer,
Vivaki
Picture
credit
h,p://www.facebook.com/note.php?note_id=469716398919
16. But
we
need
to
stop
thinking
about
individual
products
and
start
thinking
about
experiences
“I
think
we’ve
known
for
a
long
Eme
now
that
Starbucks
is
more
than
just
a
wonderful
cup
of
coffee.
It’s
the
experience”
Howard
Schultz,
Founder
and
CEO,
Starbucks
17. Apple’s
success
with
iTunes
shows
that
crea,ng
experiences
around
content
creates
value
“Apple
has
sold
over
15
billion
songs
through
it's
iTunes
Store
since
its
launch
in
2003,
making
it
the
number
one
music
retailer
in
the
world”
Techcrunch
18. This
is
why
The
Economist
is
focused
on
crea,ng
a
community
experience
not
just
a
website
“The
world’s
most
valuable
community
for
intelligent
analysis,
discussion
and
debate
where
our
readers
benefit
as
much
from
the
experEse
of
each
other
as
they
do
from
the
experEse
of
our
journalists”
Tom
Standage,
Digital
Editor,
The
Economist
19. A
community
centred
around
the
needs
of
the
global
‘ideas
people’
psychographic
“People
who
have
new
ideas
are
going
to
show
up
in
The
Economist.
You
can
think
of
it
as
a
community
of
ideas
people
who
are
out
there
looking
for
the
next
big
thing
to
show
up
on
the
horizon
and
trying
to
figure
out
how
the
world
works.”
Richard
Ogle,
Author,
Smart
World
20. A
community
centred
around
the
needs
of
the
global
‘ideas
people’
psychographic
“People
who
have
new
ideas
are
going
to
show
up
in
The
Economist.
You
can
think
of
it
as
a
community
of
ideas
people
who
are
out
there
looking
for
the
next
big
thing
to
show
up
on
the
horizon
and
trying
to
figure
out
how
the
world
works.”
Richard
Ogle,
Author,
Smart
World
Video
available
on
request
from
The
Economist
Group
21. The
sharing
inherent
in
this
community
creates
valuable
social
currency
for
our
readers
“If
searching
for
news
was
the
most
important
development
of
the
past
decade,
sharing
news
may
be
among
the
most
important
of
the
next”
The
Pew
Research
Center’s
Project
for
Excellence
in
Journalism
22. And
their
par,cipa,on,
which
lies
at
the
heart
of
the
community,
adds
value
to
our
content
“I
enjoy
your
comments
secEon
because
of
how
well
moderated
it
is.
It
is
a
much
more
civil
place
than
most
news
sites,
it
comes
as
close
to
true
discussion
than
any
other
news
site”
Katheryne
Kieser,
Economist.com
user
23. Community
fulfills
a
fundamental
human
need
for
belonging
and
recogni,on
“Human
beings
can't
help
it:
we
need
to
belong.
One
of
the
most
powerful
of
our
survival
mechanisms
is
to
be
part
of
a
tribe,
to
contribute
to
(and
take
from)
a
group
of
like-‐minded
people.”
Seth
Godin,
Author,
Tribes
24. Community
also
allows
us
to
explore
the
changing
nature
of
journalism
in
a
digital
world
“The
role
of
journalists
in
this
new
world
is
to
add
value
to
the
conversaEon
by
providing
reporEng,
context,
analysis,
verificaEon
and
debunking,
and
by
making
available
tools
and
plaeorms
that
allow
people
to
parEcipate”
Jeff
Jarvis,
Author,
What
Would
Google
Do?
25. And
to
harness
the
huge
poten,al
of
word
of
mouth
to
grow
our
reach
and
influence
“Social
Media
have
taken
the
solid,
dependable
old
tortoise
-‐
word
of
mouth
-‐
and
transformed
it
into
countless
hares,
mulEplying
like,
well
hares”
Bob
Garfield
and
Doug
Levy,
Ad
Age
26. Commercially
community
provides
the
engagement
adver,sers
increasingly
demand
“Consumer
engagement
with
our
brands
is
ulEmately
what
we're
striving
to
achieve.
Awareness
is
fine,
but
advocacy
will
take
your
business
to
the
next
level”
Joe
Tripodi,
CMO,
Coca-‐Cola
27. And
new
marke,ng
opportunites
that
go
beyond
basic
display
adver,sing
“ConversaEons
among
the
members
of
your
marketplace
happen
whether
you
like
it
or
not.
Good
markeEng
encourages
the
right
sort
of
conversaEons.”
Seth
Godin,
Author,
Permission
Marke,ng”
28. Community
also
creates
new
habits
to
replace
the
old
ones
tradi,onal
media
once
relied
on
“Habit
is
one
of
the
only
true
sources
of
sustainable
compeEEve
advantages
in
the
media
industry”
Jonathan
Knee,
Co-‐Author,
The
Curse
of
the
Mogul
29. We
believe
that
this
community
experience
will
also
unlock
new
sources
of
value
“The
value
of
content
is
not
in
what
we
produce
but
in
what
it
produces:
signals
about
people's
interests,
about
authority,
about
topics
and
trends"
Jeff
Jarvis,
Author,
What
Would
Google
Do?
30. And
that
communi,es
built
around
psychographics
are
capable
of
crea,ng
sustainable
value
“In
towns
and
ciEes
where
there
is
a
strong
sense
of
community,
there
is
no
more
important
insEtuEon
than
the
local
paper”
Warren
Buffet,
CEO,
Berkshire
Hathaway
31. Ensuring
that
The
Economist
will
remain
as
relevant
in
the
future
as
it
has
been
for
169
years
“To
take
part
in
a
severe
contest
between
intelligence,
which
presses
forward,
and
an
unworthy,
Emid
ignorance
obstrucEng
our
progress.”
The
Economist
Group,
1843
32. Engaging
the
influen,al
in
an
ideas
community
Nick
Blunden
|
Global
Digital
Publisher
E:
nickblunden@economist.com
|
M:
+44
7968
838933
|
T:
@nickblunden