Like every year, BETC Digital travelled to Austin to bring you fresh inspiration and new ideas from SXSW, the famous digital festival. Where is digital heading in the following years? We attended conferences by people such as Eric Schmidt, Julian Assange or Edward Snowden to gather their views of the topic.

1. SOUTH BY SOUTHWEST
INTERACTIVE
2014
#SXSWBETC
@betcdigital

2. WHAT IS SXSW?

3. 2M
@MENTIONS
CONFERENCES
SXSW INTERACTIVE IS THE LEAD FESTIVAL FOR
INNOVATION & CREATIVITY IN THE TECH FIELD
5"
1300
40K
ATTENDEES
2000
SPEAKERS
DAYS OF FESTIVAL "
FOR EMERGING TECHNOLOGIES, "
CREATIVITY AND NEW IDEAS

4. IT’S THE BEST PLACE TO GET INSPIRED BY
TECH LEADERS, INNOVATORS…
Eric Schmidt
Chairman of Google
Stephen Wolfram
Inventor of the
Wolfram Alpha answer engine
Neil deGrasse Tyson"
Rockstar
Astrophysicist
Dean Kamen
Inventor of the Segway
and founder of FIRST

5. STIMULATING ATTENDEES FROM
VERY DIVERSE BACKGROUNDS
Bruce Sterling
Famous
Sci-fi author
Glenn Greenwald
Journalist. Worked on the
NSA/Edward Snowden case
Anne Wojcicki"
Founder of 23andMe
Danah Boyd
Social media scholar

6. Julian Assange
The Messiah of the internet
Edward Snowden
Whistleblower
Chris Soghoian"
Activist at American Civil
Liberties Union
BUT ALSO AN OPPORTUNITY TO LISTEN TO ACTIVISTS

7. THIS YEAR ALSO HAD A FRENCH TOUCH

8. AND LET’S NOT FORGET GRUMPY CAT

9. REMINDER OF
LAST YEAR

10. The makers’s movement
The sharing economy
LAST YEAR’S VIBE WAS UPBEAT,
POSITIVE & FULL OF HOPE

11. HUMANITY UNLIMITED: THE HUMAN API,
WEARABLE TECHNOLOGY AND OMNISCIENCE

12. ELON MUSK:"
HOW TO IMPROVE THE HUMAN RACE

13. HAPPY HOUR
IS

14. WE LIVE IN A WORLD THAT
WE DON’T UNDERSTAND
ANYMORE AND IT’S
SLIPPING AWAY FROM US

15. WELCOME TO
A NEW DARK
AGE?
1

16. THE WORLD IS INCREASINGLY COMPLEX AND THE
DEFINITION OF PRIMARY SKILLS IS SHIFTING

17. «In the automated world, income will go up for people who
work with computers and robots, and down for others.»
Eric Schmidt - Executive Chairman of Google
PEOPLE RUN THE RISK OF BEING LEFT BEHIND

18. “ The right to oblivion doesn’t
exist anymore”
Eric Schmidt – Chairman of Google
THE RIGHT TO OBLIVION IS A THING OF THE PAST

19. «We're not far from a world in which
people take out insurance policies against
things they do or say online»
Jared Cohen - Director of Google Ideas
WE HAVE TO TAKE OUT INSURANCE
FOR WHAT HAPPENS ONLINE"

20. Julian Assange
Wikileaks founder
« This penetration of the internet by the NSA
and GCHQ [British spy agency] is the
penetration of our human society. It means
there has been a militarisation of our civilian
space. A military occupation of our civilian
space … is a very serious matter.” »
I CAN’T TRUST MY GOVERNMENT TO RESPECT
OR DEFEND MY RIGHT TO PRIVACY ANYMORE

21. “We need a watchdog that watches Congress.”
WE - AS PEOPLE AND ENTREPRENEURS –
ARE THE LAST WATCHDOGS
Edward Snowden - NSA whistleblower
«The NSA is setting fire to the
future of the internet and you guys
are the firefighters.»

22. I CAN’T TRUST PRIVATE COMPANIES
WITH MY PERSONAL INFORMATION
«We're pretty sure your data is safe with us.
But there isn't a way to be absolutely sure
you're secure.»
Eric Schmidt - Chairman of Google
“These companies are advertising companies
and privacy is not their primary concern.»
Chris Soghoian - Activist

23. I CAN’T EVEN COUNT ON ACTIVISTS
TO FIGHT THE GOOD FIGHT OF PRIVACY

24. THEY DON’T UNDERSTAND WHAT HAPPENS
WITH THEIR PERSONAL INFORMATION

25. 2
KEEP CALM
CODE
CODE AND
ENCRYPT
YOURSELF

26. Secret
Value creation: 20M$
Recently made a fund raising of
10M$ last march
Snapchat
Value creation: 2M$
Active users: 30 million
Whisper
Value creation: 200M$
Users: 2 million users in 2013
1,5 billions of pages view/month
Yik Yak Messenger
Value creation: 200M$
Active users: 100 000 in 3 months
AS PRIVACY BECOMES A MAIN CONCERN,
SOCIAL TOOLS BASED ON ANONYMITY THRIVE

27. BUT WHAT IS ANONYMITY AND
CAN I TRUST THESE NETWORKS?
Ephemerality,
Anonymity,
Pseudonymity
Fifty Shades of
Anonymity

28. TEENAGERS BECOME THE NEW
MASTERS OF BYPASS STRATEGIES

29. « […] as this teenager who, every day, when adults connect,
delete his Facebook account before, every night, when adults
sleep, reactivate to remove again the next day, and so on.
Other technic used by teenagers: exchange, in view of all,
coded messages that only can understand. »
Ici une slide Danah Boyd -
en plus sur ce que
Author of It’s complicated
raconte Danah Boyde
THEY DEVELOP TACTICS THAT PARENTS
WOULDN’T EVEN BEGIN TO THINK OF

30. I HAVE TO TEACH MY CHILDREN
HOW TO PROTECT THEMSELVES
Jared Cohen - Director
of Google Ideas
« Parents should have the ‘digital
permanence’ conversation with their
child before the birds-and-bees talk.»

31. THE CORE OF THE DEBATE
NOW IS A MATTER OF
TRADE
/
OFF

32. Do you want a service
that is free and
user-friendly?
AND GIVE UP OUR DATA TO FUND
THE SERVICE
Do you want to
keep your data
secure?
/
A NEW MENTAL SHIFT TO MAKE
/
BUT PAY FOR IT OR USE SECURE TOOLS THAT ARE
IMPOSSIBLE FOR THE AVERAGE PERSON TO USE

33. «In our data-saturated economy, privacy is
becoming a luxury good. Last year I spent
more than $2,200 and countless hours trying
to protect my privacy »
Julia Angwin, New York Times
Blackphone promises to protect you from the NSA, or
anyone else looking to check out your private data.
Unveiled at the Mobile World Congress in February, the
phone costs $629.
DO I REALLY WANT TO PAY FOR MORE PRIVACY?

34. DO I REALLY WANT TO PAY FOR MORE PRIVACY?

35. NEW PERIMETERS
OF
EMPOWERMENT

36. MY BODY
3AUGMENTED
How humanity
can upgrade itself

37. WEREABLES WERE JUST THE FIRST
STEP BEFORE EMBEDABBLES
Chairman of Foursquare w/ Google Glass
Google Nexus WatchFitbit
Jawbone

38. WEREABLES WERE JUST THE FIRST
STEP BEFORE EMBEDABBLES
Chairman of Foursquare w/ Google GlassGoogle Nexus Watch
Fitbit
Jawbone

39. CELL IS THE NEW HARDWARE

40. Empathic Threads
A WORLD WHERE YOU CAN MONITOR YOUR EMOTIONS
AND MENTAL HEALTH THROUGH WEARABLE SENSORS

41. Nanotechnology: How can small devices
solve big health problems
COMMUNICATION BETWEEN MAN AND MACHINE IS POSSIBLE AT
A CELLULAR LEVEL, OPENING NEW FIELDS OF RESEARCH

42. 23andMe
A genomics company founded by Anne Wojcicki
A WORLD WHERE YOU WILL BE ABLE TO DECRYPT
YOUR OWN GENOME

43. Karen Sandler wants her
heart implant software to be
available in Open Source to
allow constant upgrading.
WELCOME TO THE AGE OF BIOENGINEERED BODIES
Karen Sandler

44. CONVERT TO
SCIENCE:
Science & tech can
save the world
4

45. « A scientist is just
a kid who never grew up. »
Neil deGrasse “As professionals, as parents, as Tyson , Rockstar Astrophysicist
citizens, the technical community
has to be available to reach out to
show kids that science is cool, it's
fun”
WE HAVE A DUTY TO INSPIRE YOUNG PEOPLE TO BE
SCIENCE AND TECHNOLOGY LEADERS
Dean Kamen - Inventor
of the Segway and
founder of FIRST
FIRST: an association to engage
young people in exciting mentor-based
programs that build science,
engineering and technology skills
FIRST’s Robotics Competition

46. Yana and Bo
Two robots teaching children how to code
Scratch - A free kid-friendly programming
TEACHING CHILDREN HOW TO CODE
IS NOT MADNESS, IT’S THE FUTURE
language developed by the MIT
Robot Turtles - A board game to introduce
3-years-olds to the basics of programming

47. «Imagine a future where there's no distinction between code
and data. Where computers are operated by programming
languages that work like human language»
Stephen Wolfram - Inventor of Wolfram Alpha
THE IDEAL OF A WORLD WHERE PROGRAMMING LANGUAGE
WORKS LIKE HUMAN LANGUAGE IS FINALLY COMING TO LIFE

48. HUGE HUMAN
PROBLEM
SCIENCE IS NOT JUST FOR SCIENTISTS,
IT’S HERE TO SAVE THE WORLD
IT’S THE 21ST CENTURY, AND
CAR ACCIDENTS ARE STILL ONE
OF THE MOST IMPORTANT
DEATH FACTORS

49. RADICAL
SOLUTION
HUGE HUMAN
PROBLEM
SCIENCE IS NOT JUST FOR SCIENTISTS,
IT’S HERE TO SAVE THE WORLD
IT’S THE 21ST CENTURY, AND
CAR ACCIDENTS ARE STILL ONE
OF THE MOST IMPORTANT
DEATH FACTORS
ERRADICATE CAR ACCIDENTS

50. RADICAL
SOLUTION
HUGE HUMAN
PROBLEM
BREAKTHROUGH
TECHNOLOGY
SCIENCE IS NOT JUST FOR SCIENTISTS,
IT’S HERE TO SAVE THE WORLD
IT’S THE 21ST CENTURY, AND
CAR ACCIDENTS ARE STILL ONE
OF THE MOST IMPORTANT
DEATH FACTORS
ERRADICATE CAR ACCIDENTS
BUILD SELF-DRIVING CARS

51. RADICAL
SOLUTION
HUGE HUMAN
PROBLEM
BREAKTHROUGH
TECHNOLOGY
SCIENCE IS NOT JUST FOR SCIENTISTS,
IT’S HERE TO SAVE THE WORLD
IT’S THE 21ST CENTURY, AND
CAR ACCIDENTS ARE STILL ONE
OF THE MOST IMPORTANT
DEATH FACTORS
ERRADICATE CAR ACCIDENTS
BUILD SELF-DRIVING CARS
10X IT

52. RADICAL TECHNOLOGY BRINGS RADICAL CHANGE

53. EVEN PLANET-SIZED PROBLEMS
Google Project Loon
Project Loon is a project being developed by
Google with the mission of providing Internet
access to rural and remote areas.
The project uses high-altitude balloons placed in
the stratosphere at an altitude of about 20 mi (32
km) to create an aerial wireless network with up to
3G-like speeds.

54. EMPOWERED
CREATIVITY:
How it can
change the
world
5

55. CREATIVITY IS THE NEW ALGORITHM

56. Do you collage the internet ?
TECHNOLOGY CAN SIMPLIFY CREATIVITY

57. IBM «Cognitive Cooking» Truck.
Food computation: cooking with a
little help from data science can
create unprecedented culinary
sensations
TECHNOLOGY CAN AMPLIFY CREATIVITY

58. COMBINING CREATIVITY AND ALGORITHMS

60. CONCLUSION:
KEY TAKEAWAYS FOR BRANDS

61. PEOPLE ARE AT LOSS
WITH NO CONTROL OVER THEIR DIGITAL LIFE
WITH FEAR ABOUT THE FUTURE

63. PEOPLE FEEL LIKE THEY ARE BEING
LEFT BEHIND

64. HOW CAN WE HELP PEOPLE DEAL
WITH THE TRADE OFF?

65. # START WITH GOOD INTENTIONS
# INFORM
# TEACH
# PROTECT
# LEAVE PEOPLE A CHOICE
# BE RADICAL

66. Big data is still a great opportunity.
But if you want to harvest data from
your customers, you’ll have to be
very transparent about it and offer
START WITH
GOOD INTENTIONS
the option to opt out easily.

67. “GOOD” IS THE NEW BUSINESS PLAN

68. TRANSPARENCY TURNED RADICAL

69. Big data is still a great opportunity.
But if you your customers, INFORM
want to harvest data from
you’ll have to be
very transparent about it and offer
the option to opt out easily.

70. GMAIL INFORMS ITS USERS ABOUT HOW
THEIR INFORMATION IS BEING USED

71. LEAVE PEOPLE
A CHOICE
Big data is still a great opportunity.
But if you want to harvest data from
your customers, you’ll have to be
very transparent about it and offer
the option to opt out easily.

72. Pinterest tracks its users’ information of
course, but the company is keen to assure
users that the tracking is completely down
with the Do Not Track option.
OFFER PEOPLE THE OPTION TO OPT OUT

73. Big data is still a great opportunity.
But if you your customers, PROTECT
want to harvest data from
you’ll have to be
very transparent about it and offer
the option to opt out easily.

74. BRING BACK ANONYMITY TO THE BIG DATA GAME

75. Big data is still a great opportunity.
But if you want your BE customers, RADICAL
to harvest data from
you’ll have to be
very transparent about it and offer
the option to opt out easily.

76. RADICAL
SOLUTION
HUGE HUMAN
PROBLEM
10X IT
BREAKTHROUGH
TECHNOLOGY
DON’T THINK +10%, 10X IT!

77. NO MORE RARE EARTH
MINERALS ON THE PLANET?
LET’S GO MINE ASTEROIDS!
10X IT WE SAID

78. SY
NY

79. Olivier Vigneaux
olivier.vigneaux@betc.com
@laviematerielle
Sébastien Houdusse
Sebastien.houdusse@betc.com
@osebho