Key note to Maastricht School of Management Annual Research Conference 2013 providing contextual information about education in Society30.
September 2013. Maastricht, The Netherlands.
History is a great teacher. What do the Agricultural & Industrial Revolution teach us about the Digital Revolution. How will business models and values change and what must we do to adapt to a step change in the way we work and consume products and resources. Life as a Service talks about this and a lot more as we move swiftly from the era of "stack him high price em' low" to the experience and collaborative economy which are expected to cross $100Bn by 2016. Who is adopting these new philosophies and what must be done to avoid the plague of commoditization or irrelevance facing so many firms in so many industries.
Viva La Revolution: Why Universal Banking is under siege and what needs to be...Aman Narain
The world is experiencing incredible change both politically and technologically where industries are being re-imagined almost daily. Universal Banking is one business model that has been a very profitable business model. However with the changes in customer needs, regulation, technology and the emergence of new competitors this industry is most vulnerable to disruption. Disruption not just from TechGiants like Google and Apple but more so more small starts and an ecosystem of new financial services providers who instead of a head on challenge may be thin slicing the industry into oblivion. All is not lost however there are actions Universal Banks can and must take and this presentation shares some thoughts around these.
Printing the Future of Customer ExperienceAnja Hoffmann
3D Printing: Turning The Business World Inside Out
The relentless parade of industry disruptions is unfolding on many fronts. The music industry has continued to innovate in the beginning of 21st century with the introduction of new digital technologies. There will always be growing opportunities and pains as new disruptive industries form, and digitalization was definitely a disruptive force in the music and media industry.
The rapid technological advances being catalysed by 3D printing could see this force repeated for a much wider range of products and services in the 21st century.
In the following years, it is expected 3D printing to have the biggest impact on industries, including manufacturing, healthcare, events, retail, education and consumer products.
Check out this overview of 10 industries that 3D printing will change!
Key note to Maastricht School of Management Annual Research Conference 2013 providing contextual information about education in Society30.
September 2013. Maastricht, The Netherlands.
History is a great teacher. What do the Agricultural & Industrial Revolution teach us about the Digital Revolution. How will business models and values change and what must we do to adapt to a step change in the way we work and consume products and resources. Life as a Service talks about this and a lot more as we move swiftly from the era of "stack him high price em' low" to the experience and collaborative economy which are expected to cross $100Bn by 2016. Who is adopting these new philosophies and what must be done to avoid the plague of commoditization or irrelevance facing so many firms in so many industries.
Viva La Revolution: Why Universal Banking is under siege and what needs to be...Aman Narain
The world is experiencing incredible change both politically and technologically where industries are being re-imagined almost daily. Universal Banking is one business model that has been a very profitable business model. However with the changes in customer needs, regulation, technology and the emergence of new competitors this industry is most vulnerable to disruption. Disruption not just from TechGiants like Google and Apple but more so more small starts and an ecosystem of new financial services providers who instead of a head on challenge may be thin slicing the industry into oblivion. All is not lost however there are actions Universal Banks can and must take and this presentation shares some thoughts around these.
Printing the Future of Customer ExperienceAnja Hoffmann
3D Printing: Turning The Business World Inside Out
The relentless parade of industry disruptions is unfolding on many fronts. The music industry has continued to innovate in the beginning of 21st century with the introduction of new digital technologies. There will always be growing opportunities and pains as new disruptive industries form, and digitalization was definitely a disruptive force in the music and media industry.
The rapid technological advances being catalysed by 3D printing could see this force repeated for a much wider range of products and services in the 21st century.
In the following years, it is expected 3D printing to have the biggest impact on industries, including manufacturing, healthcare, events, retail, education and consumer products.
Check out this overview of 10 industries that 3D printing will change!
Closing key note for the Trend Congres 2017 VM Publishers on Society30, 2 sided marketplaces, serendipity and business opportunities. Rotterdam, The Netherlands. September 2015.
A holistic approach to rewiring our global economic system into something more human, sustainable and free. Based on the lessons learned from social web technologies.
For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.
In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.
Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide. During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).
Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.
Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.
Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations. His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer.
In today's times, every business is looking at how to digitally transform their operations to stay competitive in the market. Quixy brings you the top Digital Transformation quotes that can inspire you to speed up your journey.
Visits https://quixy.com for more info
Closing key note for the Trend Congres 2017 VM Publishers on Society30, 2 sided marketplaces, serendipity and business opportunities. Rotterdam, The Netherlands. September 2015.
A holistic approach to rewiring our global economic system into something more human, sustainable and free. Based on the lessons learned from social web technologies.
For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.
In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.
Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide. During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).
Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.
Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.
Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations. His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer.
In today's times, every business is looking at how to digitally transform their operations to stay competitive in the market. Quixy brings you the top Digital Transformation quotes that can inspire you to speed up your journey.
Visits https://quixy.com for more info
IBA Greater Noida was conceptualized by a group of IIT- IIM educated professionals in the year 2005, with an aim of providing world class management education. In a short span, IBA Greater Noida has emerged as a leading management institute in India and has been consistently receiving high rankings by various leading agencies. One of the distinguishing features of IBA Greater Noida is its industry focused education. IBA is approved by All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India.
CU Tomorrow: Session#2 Handout - Develop your Social Media Strategyrealsolutions
Presentation outlining why social media is about people and the technology is secondary. You'll gain insight by monitoring what your audience is saying online, and how to create a social media action plan.
How Millennials, Technology and Acts of Bravery are Helping Advertising Becom...Samantha Massaglia
Samantha Massaglia
Preso from my lecture at St. Cloud State University. St. Cloud, Minnesota.
Several videos were included in the presentation:
Video #1 plays after Slide 13 ('Because it looks like this.')
http://vimeo.com/89527215
Video #2 plays after Slide 30 ('Updated in 2006.')
https://www.youtube.com/watch?v=hibyAJOSW8U
Video #3 plays after Slide 40 ('TOMS Shoes.')
https://www.youtube.com/watch?v=7MV3HWQHl1s
Video #4 plays after Slide 41 ('Soap Box Soaps.')
https://www.youtube.com/watch?v=BjZnNK4PQBk
Video # 5 plays after Slide 54 ('Generation Z advertisements will look like.')
https://www.youtube.com/watch?v=EPDmrZDpmqQ
Like every year, BETC Digital travelled to Austin to bring you fresh inspiration and new ideas from SXSW, the famous digital festival.
Where is digital heading in the following years? We attended conferences by people such as Eric Schmidt, Julian Assange or Edward Snowden to gather their views of the topic.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
Social media is out of beta. We’re entering the era of validation. In the Validation Era, intimacy is in and publicness may be out - or at least on the decline. Quality is the new black. What this means that both individuals and businesses will need to increasingly work harder to earn their way in and remain in their stakeholders' circle of trust. During this session, Steve Rubel will explain how businesses can activate their domain-level experts to share their knowledge across four spheres of media – traditional, “tradigital,” owned and social.
Marketer as Maker? MIMA 2012 presentation by Robbie WhitingRobbie Whiting
Few disagree that technology has changed the way people interact with the world. For brands, “Digital” is a requisite (but ill-defined) competency. To succeed in a world of consumers tuned-out to traditional advertising — a world of connected devices and fragmented experiences — marketers are developing skills more akin to software and product development than advertising. “Making” has become a rallying cry for agencies. But is building robots, mobile apps and products really the future of marketing? Let’s explore the opportunities, pitfalls and misconceptions of ‘marketer as maker.’
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Antonio Petra (Head of Strategy & Insight) teamed up with Angus Robinson (Director of Mobility) to bring you 6 South African trends that will influence tech usage in 2014 in YourBusinessMag.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10. 35 765
ENTRIES ACROSS
17 CATEGORIES
INSERT IMAGE IN
BACKGROUND
MAKE SURE IT FILLS
THIS SPACE 100%
11 000
DELEGATES FROM
90 COUNTRIES
150
LEARNING
SESSIONS
11.
12.
13.
14. “AN ERA DEFINED BY
THE STORYTELLING
POWER OF
TELEVISION IS GIVING
WAY TO A WORLD
WHERE MEDIA DOES
MORE THAN
ENTERTAIN - IT
INFORMS, CONNECTS
AND ENABLES.”
- R/GA
“IN A TIME WHERE
DISCIPLINES CROSSPOLLINATE AND
TECHNOLOGY AND
CREATIVITY ARE COLLIDING
IN NEW AND THOUGHTPROVOKING WAYS, WE FIND
OURSELVES AT THE BRINK
OF ANOTHER CREATIVE
REVOLUTION.”
- TED
15.
16.
17.
18.
19.
20. “USE THE RIGHT TECHNOLOGY
TO BRING THE RIGHT IDEA TO
LIFE”
- PARTY
“INNOVATION ISN’T
EVERYTHING. EMOTION
IS EVERYTHING.”
- PARTY
“INNOVATION THAT DOESN’T
SEEK TO IMPROVE PEOPLE’S
LIVES IS JUST INNOVATION
FOR THE SAKE OF
INNOVATION.”
- CHEIL WORLDWIDE
21.
22.
23. “GO BEYOND SIMPLY PUSHING PRODUCTS.
AIM TO INCREASE YOUR BRAND'S SHARE OF
CONSUMERS' EVERYDAY LIVES.”
– CHEIL
“MOVE FROM ‘MIND-SHARE’ TO ‘LIFESHARE’.” – CHEIL
37. “EVERY COMPANY IS A MEDIA
COMPANY”
- TOM FORENSKI (REFERENCED BY CHEIL)
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56. “ARDUINO, MAKERBOT, SHAPEWAYS AND QUIRKY ARE
POWERING A DO-IT-YOURSELF CREATIVITY THAT SITS
AT THE CORE OF NEXT GENERATION SOCIAL
BUSINESS.”
- CP+B
57. “ARDUINO, MAKERBOT, SHAPEWAYS AND QUIRKY ARE
POWERING A DO-IT-YOURSELF CREATIVITY THAT SITS
AT THE CORE OF NEXT GENERATION SOCIAL
BUSINESS.”
- CP+B
“PROTOTYPE AND
EVOLVE.”
- DAVID DROGA
“DON’T JUST INNOVATE
THE WORK. INNOVATE THE
PROCESS IN ORDER TO
CREATE NEW THINGS”
- PARTY
“MAKE NEW WAYS
TO MAKE!”
- PARTY
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70. “THE EXPLOSION OF DATA CREATED
THROUGH SOCIAL MEDIA AND MOBILE
ALLOWS MARKETERS TO UNDERSTAND
CONSUMERS AS INDIVIDUALS.”
– -JOHN KENNEDY, IBM
“OUR INDUSTRY BELIEVES THAT IF WE
SHOOT MESSAGING AT THE RIGHT TARGET
WE'LL SCORE. ITS NOT ABOUT CREATING
MESSAGES, ITS ABOUT FORGING
EMOTIONAL CONNECTIONS.”
– DAVID WHELDON
71.
72.
73.
74.
75. “IN THE FUTURE THE CMO WILL
HAVE A BETTER VIEW OF THE
BUSINESS THAN THE CFO."
MARKETING IS MOVING FROM
BEING AN EXPENSE TO BEING A
BUSINESS DRIVER.”
- ANN LEWNES
-LISA DONOHUE, STARCOM MEDIAVEST
“WE NEED TO BE OBSESSED BY THE
OUTCOME WE CREATE, NOT THE
OUTPUT WE MAKE.”
– CP+B
76.
77.
78.
79.
80.
81.
82.
83.
84.
85. “DIGITAL IS CHANGING AND TRANSFORMING
BUSINESSES”
– BOB GREENBERG
“IT'S NOT ABOUT WHAT YOU WANT TO SELL, BUT
ABOUT HOW YOU WANT TO GROW”
– IDEO