Insight in the 21st Century
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by Robert Moran, responsible for leading Brunswick Insight in the Americas
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Insight in the 21st Century
- 1. Insight in the st Century 21 Robert Moran Brunswick Insight
- 3. 21st Century Society and Insight 21st Century Society Consumer Marketing Marketing Research
- 4. 21st Century Trends 21st Century Marketing Research
- 7. Thinking About The Future(s) • Open • Makeable • Multiple • • • • • • S.T.E.E.P. Social Technological Economic Ecological Political 7
- 8. Check for “Paradigm Blindness” "Any useful statement about the futures should appear to be ridiculous.” - Jim Dator
- 9. “What, sir? You would make a ship sail against the wind and currents by lighting a bonfire under her decks? I pray you excuse me. I have no time to listen to such nonsense.” - Napoleon Bonaparte upon hearing of Robert Fulton’s plans for a steam-powered engine.
- 10. “The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” Sir William Preece, Chief Engineer, British Post Office, 1878.
- 11. “There is no reason anyone would want a computer in their home.” Ken Olson, president, chairman and founder of Digital Equipment Corp. (DEC), maker of mainframe computers in 1977.
- 12. Welcome to the Fractured Future
- 13. A Futures Sampler • • • • • • • • • • • • Silver Tsunami (Asia gets old) Extreme Longevity Global Middle Class Enoughness in the Advanced Economies Automation (robots and algorithms) Collaborative Consumption Do It Ourselves Prosumers Rateocracy and Radical Transparency Strategic materials and InGREEDients Water Scarcity (especially in China) Storied vs. Unstoried Products
- 15. 2012 Only 1 country with more than 30% over 60 2050 64 countries with more than 30% over 60
- 17. China: Getting Old Before It Gets Rich “In 2012 for the First Time We Saw a Drop in the Population of People of Working Age” - Ma Jiantang, Nbs Director
- 20. Big Changes on the Horizon “Studies estimate that robots could replace as much as 25% to 50% of the current, low-end labor force in the agricultural, industrial and service sectors of the U.S. economy.” - James H . Irvine and Sandra Schwarzbach, US Naval Air Warfare Center http://www.wfs.org/reports/UrgentWarningsReport2ndEd.pdf
- 21. …and a different society. http://www.wfs.org/reports/UrgentWarningsReport2ndEd.pdf
- 22. The 10 Ds of 21st Century Disruption (The things that are likely to kill off your company.)
- 23. Now let’s talk about our industry.
- 24. Leading Edge Marketing Research
- 25. Future Trends Socially Driven Scenarios Technology Driven Scenarios Economically Drive Scenarios The Incredible Shrinking Survey Geo-Timed Feedback Dispersive Convergence Do Not Disturb Rapid In-Market Experimentation Lilliput Back to the Future Iterative Insight Streaming E-Agency What was privacy? Portal Power Global Depth Power to the People Let’s Play a Game Need for Speed From Value to Values Limbic Space Invaders Tribal Rituals Nano-Targeting Anticipation Epidemiology
- 26. Tribal Expert
- 27. Idea Virologist
- 29. Funnel, Fast, Forward: Thoughts on the Future of Insight From collecting to funneling and sifting Speed to Insight Future Forward
- 32. The Quick or the Dead Colonel John Boyd
- 33. Forward
- 34. Market Metabolism Quickens Source: National Intelligence Council’s “Global Trends 2030: Alternative Worlds” Report Source: Richard Foster, Yale http://www.innosight.com/innovation-resources/strategy-innovation/upload/creative-destruction-whips-throughcorporate-america_final2012.pdf
- 35. Acceleration Challenges Market Research Snapshot in Time & the Driver’s Side Window
- 36. Solving for Acceleration Futurist Think. Do. Anticipate Futures Analysis of S.T.E.E.P. Factors
- 37. Thank You Follow me on Twitter at @robertpmoran
Editor's Notes
- When it comes to greying demographics, every nation is playing follow the leader.And the leader in a greying society is Japan.In 2012 it was the only country with more than 30% over the age of 60.But, by 2050 64 countries will have passed this milestone.Some will pass this milestone with planning and resources. Others will not.
- Because the entire world is aging.Some continents are aging more than others – Europe is the extreme case. We see this now.But look at Asia and Latin America. Both are set to age at approximately the same rate between now and 2050. By the time we reach 2050, Asia will more than double its population over 60.But, many nations within Asia will age more rapidly.