The document discusses the evolution of organizations and societal structures, emphasizing concepts such as prosumption, value networks, and the impact of technology on collaboration and communication. It introduces frameworks for understanding organization culture and leadership while exploring the role of storytelling and branding in engaging stakeholders. Additionally, it touches on new business models, the shift from scarcity to abundance, and the importance of community and interdependence in the economy.

1. MASTERCLASS SOCIETY30JUNE 2011:ORGANIZATIONS & PEOPLEin SOCIETY30.

2. 12.000 + downloads3.200 tradtioneelverkochtVALUENETWORK22 RETWEETS19.000 CONTACTS

3. DIALOGUEACCESSRISKBENEFITSTRANSPARANCY DART MODEL.DEVELLOPMENTTHE BOOK!1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firmBLUE OCEAN STRATEGY ELIMINATERAISEN=1personalcocreatedexperiencesFlexible andresilientbusinessprocessesR=Gglobal acces to Resources & talentCREATEREDUCETechnicalarchitecture of the firm

4. SIMPLE, SMART, SHARING & SUSTAINABLE

5. THE MESHLONG SNOUT LONG TAILHOOGLAAGVALUE NETWORKSHOOGLAAGOMZETPERKLANTWAARDE PERKLANTAANTALKLANTENAANTALKLANTENHOOG

6. KRACHT VAN HET NETWERKFYSIEKE OMVANGmetcalfeSPELERS POSITIEstephensonRELEVANTIEgranovetterBETROUWBAARHEIDDUNBARS LAW

7. COMMUNITY OF INTREST:CONNECTINGVALUE NETWORKSCOMMUNITY OF PRACTISE:SHARING

8. COMMUNITY OF PURPOSE:COLLABORATION- VALUE NETWORK - MESHWORK- RESONANTIE NETWERKVALUE NETWORKS

9. COMMUNITY OFPURPOSE VALUE NETWORK - MESHWORK- SOCIAL ECONOMIC ENTITYVALUE NETWORKS

10. simple

11. ZOMBIE BLOOPERS

12. ZOMBIEECONOMYGOVERNMENT& PRODUCERSSCARCITY TOABUNDANCECONSUMER

13. GOVERNMENT3.0& PRODUCERS3.0ABUNDANCEPROSUMER

14. ORGANIZATION3.0KEY ELEMENTSCULTURETRANSACTIONALBUSINESSCONCEPTSOCIALBUSINESSCONCEPTLEADERSHIP

15. VALUE CREATIONTHE NEW HOUSE OF INNOVATIONPRAHALD & KRISHNAN 2008 Social structure of the firmN=1personalcocreatedexperiencesFlexible andresilientbusinessprocessesR=Gglobal acces to resources & talentTechnicalarchitecture of the firm

16. ORGANIZATION30

17. VALUE NETWORKS

18. VALUE NETWORKSORGANIZATION

19. ORGANIZATION30

20. VISIEVERBINDINGVERMOGENLEADERSHIP

21. ORGANIZATION30

22. COASE CEILINGCOASE CEILING

23. TOEGANGIS BELANRIJKERDAN BEZIT!BOUNDARYLESS:GeografischDepartementaalFunctioneelORGANIZATION30BOUNDARYLESS&CHAORDIC

24. MAKE CUSTOMERS AS SMART AS YOU ARECONNECT CUSTOMERS TO CUSTOMERSALL THINGS BEING EQUAL, SELECT TECHNOLOGY THAT CONNECTSIMAGINE ALL CUSTOMERS AS YOUR EMPLOYEESKevin KellyDENK IN WAARDE NETWERKEN I.P.V. WAARDEKETEN…DENK IN ‘ROLLEN’ i.p.v. FUNCTIESORGANIZATION30BOUNDARYLESS&CHAORDIC

25. ORGANIZATION30DEVELOPMENTTRANSFORIUM

26. TRANSFORIUMORGANIZATION30DEVELOPMENT

27. KENNISORGANIZATIONLEARNING

28. info+datainfo+datakennisinfo+datainfo+datakenniskennisVALUE NETWORKSkenniskennisORGANIZATION

29. ACADEMIEORGANIZATIONLEARNING

30. ORGANIZATION30

31. storytellingCOMMUNICATION TOOLTO ENGAGE STAKEHOLDERS, TO SHARE KNOWLEDGE,TO CREATE INVOLVEMENT AND INSPIRATION.

32. STORIES:- HOLLISTIC (TACID KNOWLEDGE + EMOTION)- PROVIDES CONTEXT- PROVIDES “LIVING EXAMPLE”- MEMORABLE- SENSE OF COMMUNITY & BUILDING RELATIONSHIPS- MOVE PEOPLE AWAY FROM LINEAR THINKING- INDIVIDUAL GROWTH- AUTHENTICstorytelling

33. STORYLINE

34. “BE TRUE TO YOURSELF”“BE WHAT YOU SAY YOU ARE TO OTHERS”Joseph PineBRANDING30

35. “BEWARE OF NARCISM, THE TEMPTATION TO LOOK IN THE MIRROR, WHILE YOU SHOULD BE LOOKING OUT OF THE WINDOW…”Doug Daft, CEO Coca-ColaEEN STERK MERK:- HELPT JE TE DROMEN OVER JE SUCCES, - GEEFT KRACHT EN MACHT. - GEVOEL VAN SUPRIORITEIT.- MAAKT JE BIJZONDER EN SPECIAAL.- ZORGT VOOR BEWONDERINGsustainableDIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE AMERICAN PSYCHIATRIC ASSOCIATION:DIAGNOSES OF THE PSYCHIATRIC DISORDER “NARCISM”.

36. BRANDING:ALLYOU DO,TELL,WRITE,OR SHOW IS PART OF THE BRAND EXPERIENCEBRANDING

37. CORPORATE STORY  SOCIAL MEDIA SOCIAL MEDIA STRATEGY??SOCIAL MEDIASTRATEGY

38. JOE PINE’S “INFINITE POSSIBILTIES, CREATING VALUE AT THE DIGITAL FRONTIER”.MULTIVERSE

39. JOE PINE’S “INFINITE POSSIBILTIES”: CREATING VALUE AT THE DIGITAL FRONTIERTIME(linear)MATTER(atoms)MULTIVERSENO-SPACE(virtual)SPACE(physical)NO-MATTER(no-atoms)NO-TIME(non-linear)

40. AUGMENTEDVIRTUALITYREALITYJOE PINE’S “INFINITE POSSIBILTIES, CREATING VALUE AT THE DIGITAL FRONTIER”.REALITYAUGMENTED REALITYPHYSICAL VIRTUALITYMIRRORED VIRTUALITYWARPED REALITYALTERNATE REALITYAUGMENTED VIRTUALITYVIRTUALITYPHYSICALVIRTUALITYWARPEDREALITYMIRROREDVIRTUALITYAUGMENTEDREALITYMULTIVERSEVIRTUALITYALTERNATEREALITY

41. METAVERSEREALITYAUGMENTED REALITYPHYSICAL VIRTUALITYMIRRORED VIRTUALITY

42. METAVERSEWARPED REALITYALTERNATE REALITYAUGMENTED VIRTUALITYVIRTUALITY

43. VVVVVVVVVVVVVSOCIAL MEDIASTRATEGYVCORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKSDECENTRALIZE COMMUNICATION &MONITORCONTENT CURATION

44. “THERE ARE: PEOPLE, THAT MAKE THINGS HAPPEN… PEOPLE, THAT NO LONGER WATCH THINGS NOT HAPPEN… PEOPLE, THAT WANT TO MAKE THE DIFFERENCE…” Ronald van den HoffBACKTOTHEFUTURE“THERE ARE: ORGANIZATIONS, THAT MAKE THINGS HAPPEN… ORGANIZATIONS, THAT WATCH THINGS HAPPEN… ORGANIZATIONS, THAT WONDER WHAT HAPPENED…”Peter F. Drucker

45. 1.0Organizations2.0Communication3.0StakeholdersSource: Marco Derksen, Marketingfacts

46. GLOBAL BRAINMETACORTEXconnectivityofinformation4.02.03.0THE CLOUDartificialintelligenceconnectivity of people

47. DUURZAAM ORGANISCH OPEN DYNAMISCH ZELFSTUREND TRANSPARANTZELFLEREND DELENLOVEMARK AUTHENTIEKDESIGN

48. SIMPLE,SMART, SHARING& SUSTAINABLE

49. EMPLOYEE OF THE FUTURE*EFFICIENT-COST CONSCIOUSOPEN FOR CHANGEFOCUS ON THE CLIENTENTREPRENEURWELL INFORMEDEAGER FOR NEW KNOWLEDGEFOCUS ON COOPERATION*delta lloydgroep, annual magazine 2006/2007DESIGN

50. CULTURE.BOUNDARIES*:HORIZONTAL, VERTICAL, EXTERNAL, GEOGRAPICRECOGNITION**RESPECTRECONCILIATION* ASHKENAS** TROMPENAARS, HAMPTON-TURNERDESIGN

51. TIME(linear)MATTER(atoms)AUGMENTEDVIRTUALITYREALITYMIRROREDVIRTUALITYAUGMENTEDREALITYSPACE(physical)NO-SPACE(virtual)PHISICALVIRTUALITYWARPEDREALITYMULTIVERSEVIRTUALITYALTERNATEREALITYNO-TIME(non-linear)NO-MATTER(no-atoms)

52. AUGMENTEDVIRTUALITYREALITYMIRROREDVIRTUALITYAUGMENTEDREALITYPHYSICALVIRTUALITYWARPEDREALITYVIRTUALITYALTERNATEREALITY

53. AAN DE SLAG:DEFINITIEKRITISCHE SUCCES FACTORENNODIG?SPELERS?ROLLEN?KENNIS & GELD NA AFLOOP(WELZIJNS)ZORGONDERWIJSZAKELIJKE DIENSTVERLENINGSOCIAAL KAPITAAL ENALTERNATIEVE WAARDESYSTEMENVALUE NETWORKS

54. INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheidDomein vanwaardecreatie van de SOCIETY30OVERHEIDPRODUCENTENCO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTIONPROSUMERPROSUMERREGENTEN

55. REDISTRIBUTION MARKETSPRODUCT SERVICE SYSTEMSBusinessmodelsCOLLABORATIVE LIFESTYLE

56. break

57. GOOGLE MAXSTRATEGY

58. GOOGLE MAXSTRATEGY

59. GOOGLE MAXSTRATEGY

60. SERENDIPITYUNEXPECTED RELEVANCEGOOGLE MAXSTRATEGY

61. GOOGLE MAXSTRATEGYMONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

62. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ”-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.

64. CONTENTCURATION

65. sustainable

66. RECIPROCITY:GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEIDWEGGEVEN:WEG=WEGsustainable

67. JoePine’sMETAVERSE:REALITYAUGMENTED REALITYPHYSICAL VIRTUALITYMIRRORED VIRTUALITYWARPED REALITYALTERNATE REALITYAUGMENTED VIRTUALITYVIRTUALITYMarco Derksen’s7i MODEL:IDENTITY & IMAGEINTERNAL STAGEINSIGHTS & KNOWLEDGEINNOVATIONINTERACTIONINSPIRING NETWORKINSTRUMENTSMULTIVERSEReality AugmentedRPhysicalVMirroredVWarpedRAlternateRAugmentedVVirtuality

68. REFERENTIALINFLUENTIALEXEPTIONALauthenticityORIGINALNATURAL

69. REFERENTIALINFLUENTIALEXEPTIONALauthenticityORIGINALNATURAL

70. REFERENTIALINFLUENTIALEXEPTIONALauthenticityORIGINALNATURAL

71. REFERENTIALINFLUENTIALEXEPTIONALauthenticityORIGINALNATURAL

72. REFERENTIALINFLUENTIALEXEPTIONALauthenticityORIGINALNATURAL

73. Marco Derksen’s7i MODEL:IDENTITY & IMAGEINTERNAL STAGEINSIGHTS & KNOWLEDGEINNOVATIONINTERACTIONINSPIRING NETWORKINSTRUMENTSSOCIAL MEDIASTRATEGY