Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Finding, Embracing and Engaging        your Biggest Fans                         Bea Dominguez                         Onl...
Today’s Agenda• TechSoup’s Forum Royalty – How forums  helped inspire our own Ambassador Program• Lessons Learned - Steps ...
TechSoup Forums• TechSoup forums background• How we first engaged an identified  the first forum leaders and stars• Where ...
Why Should You Build an       Ambassador Program?To create an active & passionate community offollowers that can talk abou...
Building and Managing an       Ambassador Program1. Make Time, Give it Time2. Know your Community: Identify Potential   Am...
Make Time, Give it TimeTurning active community members into loyalpromoters and evangelists is a focused effortthat will t...
Know Your Community:    Identify Potential AmbassadorsChances are you already have people who loveyour organization and br...
Start Small, Grow BigYou don’t have to have a million members inyour ambassador program. In fact, it is better tohave 10 t...
Talk the Talk: Communicate     Effectively with Ambassadors• Give your ambassadors the tools to  communicate your message ...
Recognize your Ambassadors• Help them build their network: Connect them  with advocates and leaders, and create ways  for ...
Ambassador Program - OCTribe
Upcoming SlideShare
Loading in …5
×

Ambassador Program - OCTribe

1,378 views

Published on

A quick presentation about starting a nonprofit ambassador program

  • Be the first to comment

  • Be the first to like this

Ambassador Program - OCTribe

  1. 1. Finding, Embracing and Engaging your Biggest Fans Bea Dominguez Online Community Curator bea@techsoupglobal.org @trichetriche
  2. 2. Today’s Agenda• TechSoup’s Forum Royalty – How forums helped inspire our own Ambassador Program• Lessons Learned - Steps to Build and Manage and Ambassador Program• Open Forum – Moderated Discussion and Q&A
  3. 3. TechSoup Forums• TechSoup forums background• How we first engaged an identified the first forum leaders and stars• Where are we now? What the TechSoup forums look like today
  4. 4. Why Should You Build an Ambassador Program?To create an active & passionate community offollowers that can talk about your organizationand can help activate other communitymembers
  5. 5. Building and Managing an Ambassador Program1. Make Time, Give it Time2. Know your Community: Identify Potential Ambassadors3. Start Small, Grow Big4. Communicate & Define Guidelines5. Recognize your Ambassadors
  6. 6. Make Time, Give it TimeTurning active community members into loyalpromoters and evangelists is a focused effortthat will take time. Not only staff time duringthe planning and research stage, but also timeto “get going”. An ambassador program takestime to build momentum and create results, sobe willing to give it the time to reach its fullpotential.
  7. 7. Know Your Community: Identify Potential AmbassadorsChances are you already have people who loveyour organization and brand. This inner circle ofsuper fans are already active and connected.Who are they? What do they have in common?What do they need/want?
  8. 8. Start Small, Grow BigYou don’t have to have a million members inyour ambassador program. In fact, it is better tohave 10 truly passionate communityambassadors than 10,000 “meh” members.However, always think about how you can bestengage those “mehmbers” and move them upthe ladder of engagement.
  9. 9. Talk the Talk: Communicate Effectively with Ambassadors• Give your ambassadors the tools to communicate your message effectively and give them the freedom to make the message their own.• Give guidelines, but don’t restrict.
  10. 10. Recognize your Ambassadors• Help them build their network: Connect them with advocates and leaders, and create ways for them to connect with each other• Create exclusive ambassador experiences & perks• Encourage/further their learning• Recognize their leadership. Feature them on spotlights and thank them often

×