This document provides tips for nonprofits on using social media to create effective content with limited resources. It recommends becoming a "content curator" by organizing relevant sources and sharing the best content on a specific issue through a central "content hub." It also outlines a content curation strategy involving researching existing activities, organizing sources, identifying a hub, adding purpose and perspective, and measuring impact. Finally, it lists tips for creating "killer content" in 10 minutes a day such as focusing on the audience, using consistent hashtags and emoticons, timing posts effectively, and creating an editorial calendar.

1. Social Media for Nonprofits:
Killer Content in 10 Minutes a Day
Presented by:
@scoopit@sm4nonprofits

2. The Problem: Information Overload
Who should
I listen to?
How can I be
heard?

3. The Challenge: Cutting Through the Clutter
Goal
You

4. The Challenge: Cutting Through the Clutter
Visibility
The Path:
ContentStrateg
y
You

5. The Solution: Become a Curator

6. The Solution: Become a Content Curator
ContentCurator
“Someone who continually
finds, groups, organizes and shares the
best and most relevant content on a
specific issue online.”
- RohitBhargava, Ogilvy
“Curators turn information into knowledge:
we give context to content.”
- Guillaume Decugis, Scoop.it

7. “People don’t give to you,
they give through you.”
Kay Sprinkel-Grace

8. The Content Cycle
Research
Refine Create
Measure Approve
Promote Publish

9. Pop Quiz:
What is good content, anyway?

10.  Valuable to your audience
10

11.  Consistent with your focus
11

12.  Dynamic: fresh and frequent
12

13. Content Curation Strategy
1 Start with what you already do.
What • What content do you already read? What do you share on
you Twitter and other social networks? What do you email?
consum
e
• Articles, blog posts, events, videos, presentations, etc.
Type of
content
• Magazine, story, pin board, multimedia channel, etc.
Curation
format

14. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.

15. Content Curation Strategy
3 Identify a content hub.
From to the rest of the social web!

16. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.
3 Identify your content hub.
4 Filter with purpose.

17. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.
3 Identify your content hub.
4 Filter with purpose.
5 Add your point of view.

18. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.
3 Identify your content hub.
4 Filter with purpose.
5 Add your point of view.
6 Measure your impact.

19. Content Curation Strategy
1 Start from what you already do.
2 Organize your sources.
3 Identify your content hub.
4 Filter with purpose.
5 Add your point of view.
6 Measure your impact.
7 Build your communities of interest.

20. Content Curation in Action
Example: Breast Cancer Organization
Communities of Interest
Patients & Competitors Media Donors & BOD Legislators
Survivors & Collaborators
Success Stories Events Big News Stories New Policies
Coping Tips Grants Breakthroughs Impact FDA Approvals
Relevant Content

21. Content Curation in Action
Beth Kanter
www.scoop.it/u/beth-kanter
Nonprofit social media guru
Author of “Beth’s Blog: How
Networks and Data for
Social Change” &
co-author of Networked
Nonprofit and Measuring
the Networked Nonprofit

22. Curated Topic Lineup
Social Media for Content Curation for Nonprofits Information
Nonprofits: Coping Skills
Measurement
Failure
and Visualizatio
Learning n
Techniques
and
Nonprofit Practice
Capacity
Google+
Building and
for
Training
Nonprofits
Networked
NGO’s

23. Content Discovery
Content Sources:
Blogs, Nonprofit Media
Google Reader
Content
SuggestionEngine
Active Nonprofits

24. Adding A Unique Perspective
• Context
• Opinion
• Human Touch!

25. Social Sharing
+

26. Finding the Time to Thrive

27. Top Tips for Killer Content
• It’s Not About You: Think 50/50
• Just Ask: ? vs. .
• ABT: Tag Photos & Videos
• Carve it Out: Schedule 20 Minutes a Day
• Find Your Drumbeat: Post Consistently
• Facebook: < 3/Day
• Twitter: 1+/Day

28. Top Tips for Killer Content
• Emoticons Rock! :-)
• URLs vs. Bit.ly’s
• Focus, Focus, Focus: K.I.S.S.
• Facebook < 80 Characters

29. Top Tips for Killer Content
• Timing is Everything: The Burrito Principle
• Mornings: 8-9AM
• Lunch: Noon-1PM
• End of Day: 4:30-6PM
• Nights: 9:30-11PM
• Weekends vs. Wednesdays
• Email: Tues/Weds/Thurs 11AM, 2PM

30. Top Tips for Killer Content
• Divvy it Up: Create a Social Committee
• All Staff, Board, & Key Allies
• The Ask: 5 Minutes/Week
1. Facebook: 2+ Like/Comment/Shares
2. Twitter: 2+ Retweets/Remixes
3. Fill in the Blank

31. Top Tips for Killer Content
Create an Editorial Calendar
31

32. Top Tips for Killer Content
Create an Editorial Calendar
Simple Spreadsheet with:
•Author
•Focus/Content
•Platform
•Date & Time
•Media (Photos, Video)
•Free Template: darian@SM4NP.org

33. Top Tips for Killer Content
Use Scheduling Tools

34. Top Tips for Killer Content
Use Scheduling Tools

35. Top Tips for Killer Content
Lists

36. Top Tips for Killer Content

37. Top Tips for Killer Content

38. Top Tips for Killer Content
Email Integration

39. Thank You!
arabella@scoop.it
@scoopit @arabellatv
darian@SM4NP.org
@sm4nonprofits @dheyman