Social Media for Nonprofits in 10 minutes a day

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Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, organize, and distribute compelling online content.

In this webinar, participants will:
· Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base.

· Understand how to engage your social media followers, and convert their attention into support for your nonprofit.

· Get turned onto free tools and platforms that can help you identify and share killer content in no time, and harness the potential of social media to engage your most important supporters and allies in valuable conversations.

A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick.

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Social Media for Nonprofits in 10 minutes a day

  1. 1. Social Media for Nonprofits:Killer Content in 10 Minutes a DayPresented by: @scoopit@sm4nonprofits
  2. 2. The Problem: Information Overload Who should I listen to? How can I be heard?
  3. 3. The Challenge: Cutting Through the Clutter Goal You
  4. 4. The Challenge: Cutting Through the Clutter Visibility The Path: ContentStrateg y You
  5. 5. The Solution: Become a Curator
  6. 6. The Solution: Become a Content Curator ContentCurator “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” - RohitBhargava, Ogilvy “Curators turn information into knowledge: we give context to content.” - Guillaume Decugis, Scoop.it
  7. 7. “People don’t give to you, they give through you.” Kay Sprinkel-Grace
  8. 8. The Content Cycle Research Refine CreateMeasure Approve Promote Publish
  9. 9. Pop Quiz:What is good content, anyway?
  10. 10.  Valuable to your audience 10
  11. 11.  Consistent with your focus 11
  12. 12.  Dynamic: fresh and frequent 12
  13. 13. Content Curation Strategy1 Start with what you already do. What • What content do you already read? What do you share on you Twitter and other social networks? What do you email? consum e • Articles, blog posts, events, videos, presentations, etc. Type of content • Magazine, story, pin board, multimedia channel, etc. Curation format
  14. 14. Content Curation Strategy1 Start from what you already do.2 Organize your sources.
  15. 15. Content Curation Strategy3 Identify a content hub. From to the rest of the social web!
  16. 16. Content Curation Strategy1 Start from what you already do.2 Organize your sources.3 Identify your content hub.4 Filter with purpose.
  17. 17. Content Curation Strategy1 Start from what you already do.2 Organize your sources.3 Identify your content hub.4 Filter with purpose.5 Add your point of view.
  18. 18. Content Curation Strategy1 Start from what you already do.2 Organize your sources.3 Identify your content hub.4 Filter with purpose.5 Add your point of view.6 Measure your impact.
  19. 19. Content Curation Strategy1 Start from what you already do.2 Organize your sources.3 Identify your content hub.4 Filter with purpose.5 Add your point of view.6 Measure your impact.7 Build your communities of interest.
  20. 20. Content Curation in Action Example: Breast Cancer Organization Communities of Interest Patients & Competitors Media Donors & BOD Legislators Survivors & CollaboratorsSuccess Stories Events Big News Stories New Policies Coping Tips Grants Breakthroughs Impact FDA Approvals Relevant Content
  21. 21. Content Curation in ActionBeth Kanterwww.scoop.it/u/beth-kanterNonprofit social media guruAuthor of “Beth’s Blog: How Networks and Data for Social Change” & co-author of Networked Nonprofit and Measuring the Networked Nonprofit
  22. 22. Curated Topic LineupSocial Media for Content Curation for Nonprofits Information Nonprofits: Coping Skills Measurement Failure and Visualizatio Learning n Techniques and Nonprofit Practice Capacity Google+Building and for Training Nonprofits Networked NGO’s
  23. 23. Content Discovery Content Sources: Blogs, Nonprofit Media Google Reader Content SuggestionEngine Active Nonprofits
  24. 24. Adding A Unique Perspective • Context • Opinion • Human Touch!
  25. 25. Social Sharing +
  26. 26. Finding the Time to Thrive
  27. 27. Top Tips for Killer Content • It’s Not About You: Think 50/50 • Just Ask: ? vs. . • ABT: Tag Photos & Videos • Carve it Out: Schedule 20 Minutes a Day • Find Your Drumbeat: Post Consistently • Facebook: < 3/Day • Twitter: 1+/Day
  28. 28. Top Tips for Killer Content • Emoticons Rock! :-) • URLs vs. Bit.ly’s • Focus, Focus, Focus: K.I.S.S. • Facebook < 80 Characters
  29. 29. Top Tips for Killer Content• Timing is Everything: The Burrito Principle • Mornings: 8-9AM • Lunch: Noon-1PM • End of Day: 4:30-6PM • Nights: 9:30-11PM • Weekends vs. Wednesdays • Email: Tues/Weds/Thurs 11AM, 2PM
  30. 30. Top Tips for Killer Content• Divvy it Up: Create a Social Committee • All Staff, Board, & Key Allies • The Ask: 5 Minutes/Week 1. Facebook: 2+ Like/Comment/Shares 2. Twitter: 2+ Retweets/Remixes 3. Fill in the Blank
  31. 31. Top Tips for Killer Content Create an Editorial Calendar 31
  32. 32. Top Tips for Killer Content Create an Editorial Calendar Simple Spreadsheet with: •Author •Focus/Content •Platform •Date & Time •Media (Photos, Video) •Free Template: darian@SM4NP.org
  33. 33. Top Tips for Killer Content Use Scheduling Tools
  34. 34. Top Tips for Killer Content Use Scheduling Tools
  35. 35. Top Tips for Killer Content Lists
  36. 36. Top Tips for Killer Content
  37. 37. Top Tips for Killer Content
  38. 38. Top Tips for Killer Content Email Integration
  39. 39. Thank You! arabella@scoop.it @scoopit @arabellatv darian@SM4NP.org@sm4nonprofits @dheyman

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