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Being Social Inside and Out: Fostering a Culture of Sharing and Collaboration


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Are you afraid that your organizational culture is stifling your attempts to succeed in social media? Then you need to take a step back and consider how to leverage social media in a way that balances culture, organization and open communication. Of course it is not easy to change organization culture, but you can definitely adapt. Join us for this webinar and find out how you can foster an internal culture of sharing and collaboration.

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Being Social Inside and Out: Fostering a Culture of Sharing and Collaboration

  1. 1. Being Social Inside and Out: Fostering a Culture ofSharing and Collaboration March 28, 2012
  2. 2. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.
  3. 3. today’s presenterKirstin BeardsleyMarketing & Communications ManagerCanadaHelps
  5. 5. Source: The Networked Nonprofit by Allison Fine and Beth Kanter
  6. 6. Elements of a Social Culture
  7. 7. Focus on Mission YourYour CAUSE INSTITUTION
  8. 8. Letting Go
  9. 9. • Cultivate a strong reputation among clients, volunteers, employees
  10. 10. Seek Out Input Always Be Listening• Google alerts• Follow example brands and nonprofits• Google Reader, Twitter, e-newsletters
  11. 11. • Start discussions• Involve others in important decisions• Participate in networks
  12. 12. Be Adaptive & Embrace Change • Be flexible and responsive to what’s happening around your cause • Embrace new ways of doing business
  13. 13. Accept Mistakes• Learn from mistakes and make changes for next time• Accept that mistakes will happen
  14. 14. Always be Learning• Collect data• Learn from failures• Take stock often
  15. 15. Take action!• Don’t just collect data, take time to learn lessons and make changes
  16. 16. Be Open & Transparent• Share your information openly
  17. 17. Show Your Personality
  18. 18. ****
  19. 19. Manage People Differently• Hire well and trust employees• Set clear expectations• Seek feedback
  20. 20. Barriers to Social Culture
  21. 21. Skepticism of Value
  22. 22. • Try a short-term (3-6 month) experiment • Track data & learnings • Share with skepticsExperiment
  23. 23. Addicted to “That’s How We’ve Always Done Things”
  24. 24. Lack of Clarity Around Expectations
  25. 25. Social Media Policies • Responsibility • Transparency • Copyright • Proprietary Information • Privacy and personal information • Respect • Productivity • Personal use of social media
  26. 26. Teach the Policy
  27. 27. Overly Complex Systems
  28. 28. Unrealistic Expectations• Social media won’t be a silver bullet• Culture change must support effective use of social technologies
  29. 29. American Red Cross
  30. 30. Social Media Strategy & Handbook
  31. 31. Handling Mistakes
  33. 33. www.mycharityconnects.orgfree online resources Information about technology and social media Webinars Past webinar slides Learning opportunities Events across the country
  34. 34. MyCharityConnects Conference 2012 JUNE 12 – 13 | Allstream Centre, Toronto Collaborate to build a stronger sector. Innovate to solve complex problems. Celebrate our work and the difference we’re making.• Join non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.• Registration is open! Early bird ends on April 30th!
  35. 35. Upcoming Webinars• April 11 - The Rules Around Tools• April 25 - Essential Twitter Tips for Your Charity• May 9 - Preparing for a Website Redesign• May 23 - Editorial Calendar Essentials: Organize and Plan Your Online Communications• June 27 - Elements of a Great YouTube Video
  36. 36. for more great resources…
  37. 37. Keep in touch!