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News Re-Imagined:
Who’s Re-Inventing Journalism?
Newest Journalism Trends
• Explosion of Digital News Startups
• Media Entrepreneurship - all-time high
• Investor $$ > Sca...
Disruptive Innovation
Driven by Jobs to Be Done
• People don’t look for products to buy
• They live their lives, encounter...
Who saw media jobs to be done?
• Craigslist – classified ads
• Google – search and ads
• Facebook – social connections, re...
Who’s Re-inventing News Today?
• Individuals – pro-am journalists
• Single topic experts
• Tech bloggers
• Advocacy groups...
Hyperlocal Startups – For Profit
ARLNow.com
/RestonNow.com/HillNow.com
LION Publishers – 125+ members
Nonprofit Startups:
Pro Publica, The Marshall Project
State-based Investigative Sites
Investigative News Network
Institute for Nonprofit News – 100+
Single Topic Sites- Health
ClearHealthCosts.com C-Hit.org
Arts & Culture Sites
Schools Reporting
Sustainable Cities
UrbanMilwaukee.com hires graphic
artist: visioning exercise
Evolving Local News Ecosystem
Point of view + Deep journalistic DNA
= New Value Proposition
• ClearHealthCosts.com – advoc...
Comics
Journalism
Drone Journalism
Sensor Journalism
Robot Journalism
News Games: “Playing” the News
Public Media Partnerships/Mergers
How do New Players Survive?
Multiple Revenue Streams
• Advertisers
• Sponsors
• Donors
• Events
• Workshops
• Consulting
•...
Texas Tribune – Diverse Revenue Sources
Events - $5.5M 6 years Subscriptions $250/year
Events are Journalism
EVENTS: Aspen Ideas Festival
Atlantic Media
NY Times Native Advertising
• Chartbeat analytics
firms said half the NYT
Paid Posts created by its
T Brand Studio
outperf...
Quartz “Engage” units – full bleed,
videos,slide shows
Taking the Lead
• Independent blogging platforms
• Silicon Valley engineers
• Venture capital funding
Falling Behind
• Metro Daily Newspapers
– No business model
– Not tech savvy
– No content portfolio n
Niche Newsletters
Tech Giants >CMS
• Facebook
– Instant Articles
– Buy
• What’s App
• Instgram
• Google
--Buy
• YouTube
• Waze
Vox Media
VICE.com – portfolio
HIP
Global
Music
Fashion
Food
Science
Sports
HBO TV
Daily Maneuvers
Media Investing
Infusion of funds from tech world = different
approaches to journalism
• VICE - $500 Million
• First Look ...
Scaling up – Global Expansion
• Huff Post: 15 countries
• VICE: 35 overseas bureaus
• BuzzFeed: new foreign editor expandi...
Unicorns $1B Valuation
• Vice - $2.5B
• Buzzfeed - $1.5 B
• Vox Media $1.0 B
Media Jobs > Move to Digital
• US newspapers lost 18,000 jobs since 2006
• New digital startups:
– Adding jobs
– High-prof...
Journalism & Engineering
• Engineers solve problems
• Journalist report on them
• Very different value, cultures,
revenue
...
Next Front: Editorial Decisions
• Facebook experiment
manipulated the news
feeds of 700,000 users
to study “emotional
cont...
Evolving News Ecosystem
Entrepreneurial news startups abandoning
dispassionate neutrality > intentional impact.
National s...
SMALLER AND SMALLER PIECES
BUILDING
BIGGER NEWS ECOSYSTEMS
Media Entrepreneurship:
All-Time High
Questions:
• Do new media startups replace old media?
• Does legacy media need to survive?
• How do traditional media outl...
Thanks
jans@j-lab.org, @janjlab
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Who's re inventing journalism?

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Training presentation, Dec. 3, 2016, at Chapman University, Orange County, CA.

Published in: News & Politics
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Who's re inventing journalism?

  1. 1. News Re-Imagined: Who’s Re-Inventing Journalism?
  2. 2. Newest Journalism Trends • Explosion of Digital News Startups • Media Entrepreneurship - all-time high • Investor $$ > Scaling up • Legacy Media > New Initiatives • New Models of Journalism • Metro Dailies in Trouble
  3. 3. Disruptive Innovation Driven by Jobs to Be Done • People don’t look for products to buy • They live their lives, encounter problems, and look for solutions • They’ll hire a product or service to solve it
  4. 4. Who saw media jobs to be done? • Craigslist – classified ads • Google – search and ads • Facebook – social connections, referrals • Twitter – social sharing • YouTube – video • Flickr, Instagram – photo sharing • Sirius – satellite radio • Medium – publishing platform
  5. 5. Who’s Re-inventing News Today? • Individuals – pro-am journalists • Single topic experts • Tech bloggers • Advocacy groups • Silicon Valley engineers • Venture capitalists
  6. 6. Hyperlocal Startups – For Profit
  7. 7. ARLNow.com /RestonNow.com/HillNow.com
  8. 8. LION Publishers – 125+ members
  9. 9. Nonprofit Startups: Pro Publica, The Marshall Project
  10. 10. State-based Investigative Sites
  11. 11. Investigative News Network Institute for Nonprofit News – 100+
  12. 12. Single Topic Sites- Health ClearHealthCosts.com C-Hit.org
  13. 13. Arts & Culture Sites
  14. 14. Schools Reporting
  15. 15. Sustainable Cities
  16. 16. UrbanMilwaukee.com hires graphic artist: visioning exercise
  17. 17. Evolving Local News Ecosystem Point of view + Deep journalistic DNA = New Value Proposition • ClearHealthCosts.com – advocating for health transparency • The Notebook/ Catalyst –for good public schools. • PlanPhilly/ Urban Milwaukee –for the built environment.
  18. 18. Comics Journalism
  19. 19. Drone Journalism
  20. 20. Sensor Journalism
  21. 21. Robot Journalism
  22. 22. News Games: “Playing” the News
  23. 23. Public Media Partnerships/Mergers
  24. 24. How do New Players Survive? Multiple Revenue Streams • Advertisers • Sponsors • Donors • Events • Workshops • Consulting • Crowdfunding • Native advertising – sponsored content • Email newsletters
  25. 25. Texas Tribune – Diverse Revenue Sources Events - $5.5M 6 years Subscriptions $250/year
  26. 26. Events are Journalism
  27. 27. EVENTS: Aspen Ideas Festival Atlantic Media
  28. 28. NY Times Native Advertising • Chartbeat analytics firms said half the NYT Paid Posts created by its T Brand Studio outperformed editorial content.
  29. 29. Quartz “Engage” units – full bleed, videos,slide shows
  30. 30. Taking the Lead • Independent blogging platforms • Silicon Valley engineers • Venture capital funding
  31. 31. Falling Behind • Metro Daily Newspapers – No business model – Not tech savvy – No content portfolio n
  32. 32. Niche Newsletters
  33. 33. Tech Giants >CMS • Facebook – Instant Articles – Buy • What’s App • Instgram • Google --Buy • YouTube • Waze
  34. 34. Vox Media
  35. 35. VICE.com – portfolio HIP Global Music Fashion Food Science Sports HBO TV
  36. 36. Daily Maneuvers
  37. 37. Media Investing Infusion of funds from tech world = different approaches to journalism • VICE - $500 Million • First Look Media - $250M • Washington Post/ Jeff Bezos - $250M • Buzzfeed - $50M • Vox Media - $80M • Medium - $57M
  38. 38. Scaling up – Global Expansion • Huff Post: 15 countries • VICE: 35 overseas bureaus • BuzzFeed: new foreign editor expanding to Mumbai, Mexico City, Berlin and Tokyo. • Quartz: business reporters in London, Bangkok, Hong Kong. Journalists > 19 languages.
  39. 39. Unicorns $1B Valuation • Vice - $2.5B • Buzzfeed - $1.5 B • Vox Media $1.0 B
  40. 40. Media Jobs > Move to Digital • US newspapers lost 18,000 jobs since 2006 • New digital startups: – Adding jobs – High-profile hires • Ezra Klein – from WashPost to Vox • Katie Couric –from CBS to Yahoo • Bill Keller – from NYTimes to The Marshall Project • Jim Roberts – from NYTimes to Mashable – Attracting investors – Scaling internationally
  41. 41. Journalism & Engineering • Engineers solve problems • Journalist report on them • Very different value, cultures, revenue • Increasingly occupying the same space.
  42. 42. Next Front: Editorial Decisions • Facebook experiment manipulated the news feeds of 700,000 users to study “emotional contagion through social networks.” • If they can make you happy, can they also make you vote? • Twitter increasingly confronted with editorial decisions: banned retweets of James Foley beheading . • No editorial training, experience
  43. 43. Evolving News Ecosystem Entrepreneurial news startups abandoning dispassionate neutrality > intentional impact. National scene: • Glenn Greenwald – activist journalism • Ethan Zuckerman – advocacy journalism • Bill McKibben – expert/knowledge journalism • Solutions Journalism – success stories/positive deviance.
  44. 44. SMALLER AND SMALLER PIECES BUILDING BIGGER NEWS ECOSYSTEMS Media Entrepreneurship: All-Time High
  45. 45. Questions: • Do new media startups replace old media? • Does legacy media need to survive? • How do traditional media outlets sustain their operations? • How can you support journalism entrepreneurship? • Is dispassionate, “objective” journalism better than mission-driven, soft-advocacy news?
  46. 46. Thanks jans@j-lab.org, @janjlab

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