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Online interaction – possibilities and obstacles when working with young people.


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A presentation made at Social Capital World Forum 30 Nov - 2 Dec.

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Online interaction – possibilities and obstacles when working with young people.

  1. 1. Online interaction – possibilities and obstacles when working with young people.JOINA a project with focus on youthorganizations and the use of social media.Marita Isaksson project manager JOINA andfreelance organization consult.
  2. 2. The projectKontaktnätet 2011-2012 Marita Isaksson
  3. 3. Economy  With support from The Swedish NationalBoard for Youth Affairs.   Marita Isaksson
  4. 4. Target group  National organizations working with youthand their regional and local membershiporganizations.   Marita Isaksson
  5. 5. Main themes  •  Communication•  Knowledge•  Marketing Marita Isaksson
  6. 6. Goal•  Identify new ways to network and answer the questions: Where? When? and How?•  Explore needs, possibilities and obstacles.•  Gather and present inspiring examples.   Marita Isaksson
  7. 7. The process•  Live-broadcasted panel-discussions•  Internet-surveys•  Interviews•  Report and inspiration Marita Isaksson
  8. 8. The questions some of them …•  What is social media?•  Positive? Negative?•  Risks, threats?•  Who is an organization in social media?•  Does social media promote democratic structures?•  Is social media accessible?•  Is social media: Inclusive? Exclusive?•  Stress? Marita Isaksson
  9. 9. The Answers some of them …  
  10. 10. On the positive side  •  Direct contact•  Simple and easy•  Statistics•  Fast and effective•  Interaction•  Visibility creates attention•  Multifunctional Marita Isaksson
  11. 11. On the negative side  •  Impersonal•  Repetitive•  To much competition.•  Subjective•  Everything is available.•  Stressful•  Lost in the crowd•  Superficial•  Surveillance Marita Isaksson
  12. 12. The identity of the organization  •  The organization is both “we” and “I” depending on the media and interaction. Facebook is we but Twitter tends to move towards “I” Marita Isaksson
  13. 13. Democratic structures  •  Yes and no. Both examples where social media and interaction online can promote democratic structures and where they work the opposite way are available. The core is how they are used. And there tend to be some self-regulation. Marita Isaksson
  14. 14. Accessible and inclusive?  •  Most people in Sweden have access to internet, at home, in school or in public places (eg libraries).•  Increased communication.•  Decrease in meetings in real life.•  Easy to join a discussion and find networks.•  Cognition can be a hindrance as well as mobility.•  Surveys (made by .SE) conclude that half of the Swedish citizens do not feel included in todays information and digital society. Marita Isaksson
  15. 15. StressFactors  •  Hard to make the right choice, regarding media.•  To much to choose from.•  The need to learn to filter the information.•  Rumors, stalking, lies, fake accounts.•  The risk of having your account hacked and hijacked. Marita Isaksson
  16. 16. The respondents were active primarily onFacebook, Twitter, Myspace, SoundCloudand Dayviews. They also mentioned Google+,YouTube, Vimeo, Instagram, Flickr,SlideShare, Bambuser, Vimeo,, Picasaand Wikipedia. Marita Isaksson
  17. 17. The Insights some of them …  Social media and online interaction are greattools but … there are some majordisadvantages.     Marita Isaksson
  18. 18. On the plus-side …•  Everyone is there.•  Quick and easy way to get your message out.•  Networking, communicating.•  Cost-effective – for free!•  Possibility to act fast and spread the word.•  Improved visibility.   Marita Isaksson
  19. 19. On the minus-side•  Stress – a feeling that you must be online 24-7.•  Promises made online don’t count in real life.•  To build a vivid organization you need to meet people face-to-face.•  For real involvement, commitment and participation social media and online interaction is not enough/not suitable. Marita Isaksson
  20. 20. conclusion  •  Online interaction is brilliant. It can be of great help and support. But to meet in person is still the thing. When you meet you bond, establish a solid connections and visions. This is essential for a well- functioning organization.•  To network online and with the help from social media is useful in an initial phase and to nurture already established connections. Marita Isaksson
  21. 21. •  Keep in mind that not everyone is online, can be online or wants to be online. Don’t forget to communicate, interact, involve and to keep in contact with them.•  Make online communication and information accessible and including.•  Plan your digital presence in order to avoid stress and to be overwhelmed with must- do. Marita Isaksson
  22. 22. The future  Kontaktnätet are today using Facebook andin a few weeks we will present a new website.The intern communicating is kept active withthe help of GoogleDocs. The organization isalso using SlideShare and has tested vloging.Marita is working on a master-thesis inphilosophy exploring personal identity indigital environments. Marita Isaksson
  23. 23. Thank You! Hope to see you soon again. Marita @MaritaIsak Marita Isaksson