Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Collaboration is the
New Competition
How to Juice Good Collaboration
NewYork Press Association
April 8, 2017
Why Collaborate?
• Cover stories you don’t have the resources to cover alone
• Foster diversity when you can’t hire
• Help...
Changing Media
• Participatory Media: Process v. Product
• Participatory Consumer: Catalyst v.
Commodity
• Funder/Stakehol...
New MediaTrends
• Explosion of Digital News Startups
• Media Entrepreneurship - all-time high
• Investor $$ > Scaling up
•...
Who’s Re-inventing NewsToday?
• News entrepreneurs
• Pro-am journalists
• Single topic experts
• SiliconValley engineers
•...
Reinvention >
Jobs to Be Done
• People don’t look for products to buy
• They live their lives, encounter problems,
and loo...
Who saw media jobs to be done?
• Craigslist – classified ads
• Google – search and ads
• Facebook – social connections, re...
SMALLER AND SMALLER
PIECES BUILD
BIGGER NEWS ECOSYSTEMS
Media Entrepreneurship:
All-Time High
Pattern: How does it happen?
• Newcomers are non-threatening
• Bottom feeders
• Early iterations are inferior
• But they a...
Partnering with New Players
• Indie startups
• Public radio
• Niche topic sites
• Universities
• Community members
• Adver...
More Collaboration Opportunities
• Experts on programs, panels
• Niche topic specialists
• Training & workshops
• Communit...
Big Nonprofit Startups:
ProPublica, The Marshall Project
Steal our Stuff
Hyperlocal Startups – For Profit
BigR Media – merged 12+ news
sites
Spirited Media Growth—
Billy Penn,The Incline, Denverite
Whereby.Us –
EverGrey, The NewTropic
Berkeleyside DPO
SingleTopic Sites- Health
ClearHealthCosts.com C-Hit.org
State-based Investigative Sites
Schools Reporting
Arts & Culture Sites
Sustainable Cities
Urban
Milwaukee.com
Visioning with a
graphic artist
Explore Utah Science
University News Sites
Rise of CommunityWebcasts
Share Stories
NJNewsCommons.org
Detroit Journalism Cooperative
Public radio,TV, Bridge magazine, ethnic media
Richland Source: Baby Boxes
Networked Journalism
PartnershipVisibility
Landing Pages Home Page Real Estate
Synchronized Coverage
Homelessness Graffiti
Reporting Grants
• $5,000 award for single
enterprise story
– School Reform
– DeadbeatTaxpayers
– Abandoned Buildings
– H....
Crowdsourcing Stories
• Open calls for information
• Vetting financial disclosures
• Citizen input on municipal budgets
Co-Report Stories
ProPublica NPR
Pro Publica – Crowdsourcing
WH Financial Disclosures
Crowdsourcing offshore accounts
See Click Fix
Hearken: Ask Qs
GroundSource – mobile
connections
Public Broadcasting
Partnerships
Partnering with Radio
• Public radio, television
• LP-FMs
• African-American, ethnic radio
Indie/ Public Radio Partnerships
Mergers w/ Public Broadcasters
San Diego: Inewsource + KPBS
Public radio collaboration:
NolaVie.com +WWNO
NewHavenIndependent.org
LP-FM radio
News Games
WAMU – American Univ News Game
Citizen scientists
WNYC Sensor Journalism
FIU: Eyes on the Rise
Citizen Op-Eds
Sponsors as partners
• No pay to play
• Need transparency
• Rules of engagement
Events as Journalism
TexasTribune – Events
Events -$1 million-plus
CPP - Events
Members as Partners
• Advance access to stories
• Personal briefings
• Tours and excursions
• Quarterly magazines
• Face-t...
DeCorrespondent: Memberships
• 52K members
• 78% pay $65yr
• 22% pay $6/mo
• Largest crowdfunded
campaign $1.7M
in 30 days
Membership increase
VoiceofSanDiego.com
Memberships
Paid News Release Library
PricingTiers
New Haven Independent
community event posters
Engagement/Impact
• Outreach: Driving audience to consume content
• Reaction: inviting users to comment, share, like, chat...
Thanks
jans@j-lab.org, @janjlab
Collaboration is the New Competition: How to juice collaboration
Upcoming SlideShare
Loading in …5
×

Collaboration is the New Competition: How to juice collaboration

371 views

Published on

A training presentation for the New York Press Association, April 8, 2017

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

Collaboration is the New Competition: How to juice collaboration

  1. 1. Collaboration is the New Competition How to Juice Good Collaboration NewYork Press Association April 8, 2017
  2. 2. Why Collaborate? • Cover stories you don’t have the resources to cover alone • Foster diversity when you can’t hire • Help you obtain/provide expertise for complex stories • Amplify content to larger audiences • Access new topics, avoid duplication • Give you added power and leverage • Focus public attention on important issues • Be closer to innovation
  3. 3. Changing Media • Participatory Media: Process v. Product • Participatory Consumer: Catalyst v. Commodity • Funder/Stakeholders: Civic participation in public issues
  4. 4. New MediaTrends • Explosion of Digital News Startups • Media Entrepreneurship - all-time high • Investor $$ > Scaling up • Legacy Media > New Initiatives • New Models of Journalism • Metro Dailies inTrouble
  5. 5. Who’s Re-inventing NewsToday? • News entrepreneurs • Pro-am journalists • Single topic experts • SiliconValley engineers • Venture capitalists (hedge funds) • Legacy Media • Advocacy groups
  6. 6. Reinvention > Jobs to Be Done • People don’t look for products to buy • They live their lives, encounter problems, and look for solutions • They’ll hire a product or service to solve it
  7. 7. Who saw media jobs to be done? • Craigslist – classified ads • Google – search and ads • Facebook – social connections, referrals • Twitter – social sharing • YouTube – video • Flickr, Instagram – photo sharing • Sirius – satellite radio • Medium – publishing platform
  8. 8. SMALLER AND SMALLER PIECES BUILD BIGGER NEWS ECOSYSTEMS Media Entrepreneurship: All-Time High
  9. 9. Pattern: How does it happen? • Newcomers are non-threatening • Bottom feeders • Early iterations are inferior • But they appeal – cost or convenience • Established companies, repelled by quality, small market size, lower profits • Suddenly the new products improve and start scaling up
  10. 10. Partnering with New Players • Indie startups • Public radio • Niche topic sites • Universities • Community members • Advertisers
  11. 11. More Collaboration Opportunities • Experts on programs, panels • Niche topic specialists • Training & workshops • Community events • Co-branding, logos
  12. 12. Big Nonprofit Startups: ProPublica, The Marshall Project
  13. 13. Steal our Stuff
  14. 14. Hyperlocal Startups – For Profit
  15. 15. BigR Media – merged 12+ news sites
  16. 16. Spirited Media Growth— Billy Penn,The Incline, Denverite
  17. 17. Whereby.Us – EverGrey, The NewTropic
  18. 18. Berkeleyside DPO
  19. 19. SingleTopic Sites- Health ClearHealthCosts.com C-Hit.org
  20. 20. State-based Investigative Sites
  21. 21. Schools Reporting
  22. 22. Arts & Culture Sites
  23. 23. Sustainable Cities
  24. 24. Urban Milwaukee.com Visioning with a graphic artist
  25. 25. Explore Utah Science
  26. 26. University News Sites
  27. 27. Rise of CommunityWebcasts
  28. 28. Share Stories NJNewsCommons.org
  29. 29. Detroit Journalism Cooperative Public radio,TV, Bridge magazine, ethnic media
  30. 30. Richland Source: Baby Boxes
  31. 31. Networked Journalism
  32. 32. PartnershipVisibility Landing Pages Home Page Real Estate
  33. 33. Synchronized Coverage Homelessness Graffiti
  34. 34. Reporting Grants • $5,000 award for single enterprise story – School Reform – DeadbeatTaxpayers – Abandoned Buildings – H.S. Dropouts – Power Map of Philadelphia • Publish with a partner
  35. 35. Crowdsourcing Stories • Open calls for information • Vetting financial disclosures • Citizen input on municipal budgets
  36. 36. Co-Report Stories ProPublica NPR
  37. 37. Pro Publica – Crowdsourcing WH Financial Disclosures
  38. 38. Crowdsourcing offshore accounts
  39. 39. See Click Fix
  40. 40. Hearken: Ask Qs
  41. 41. GroundSource – mobile connections
  42. 42. Public Broadcasting Partnerships
  43. 43. Partnering with Radio • Public radio, television • LP-FMs • African-American, ethnic radio
  44. 44. Indie/ Public Radio Partnerships
  45. 45. Mergers w/ Public Broadcasters
  46. 46. San Diego: Inewsource + KPBS
  47. 47. Public radio collaboration: NolaVie.com +WWNO
  48. 48. NewHavenIndependent.org LP-FM radio
  49. 49. News Games
  50. 50. WAMU – American Univ News Game
  51. 51. Citizen scientists WNYC Sensor Journalism
  52. 52. FIU: Eyes on the Rise
  53. 53. Citizen Op-Eds
  54. 54. Sponsors as partners • No pay to play • Need transparency • Rules of engagement
  55. 55. Events as Journalism
  56. 56. TexasTribune – Events Events -$1 million-plus
  57. 57. CPP - Events
  58. 58. Members as Partners • Advance access to stories • Personal briefings • Tours and excursions • Quarterly magazines • Face-to-face interaction w newsmakers
  59. 59. DeCorrespondent: Memberships • 52K members • 78% pay $65yr • 22% pay $6/mo • Largest crowdfunded campaign $1.7M in 30 days
  60. 60. Membership increase
  61. 61. VoiceofSanDiego.com Memberships
  62. 62. Paid News Release Library
  63. 63. PricingTiers
  64. 64. New Haven Independent community event posters
  65. 65. Engagement/Impact • Outreach: Driving audience to consume content • Reaction: inviting users to comment, share, like, chat. • Stakeholder participation: contribute stories, time, funding. • Civic participation: activating audience to address issues. (CIR/ NineNetwork)
  66. 66. Thanks jans@j-lab.org, @janjlab

×